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Viewbooks In a Digital Age - Part 02
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Viewbooks In a Digital Age - Part 02

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  • 1. 4VIEWBOOKS IN A DIGITAL AGE
  • 2. !   Possession !   Quality !   User Experience !   RelevancyVIEWBOOKS IN A DIGITAL AGE
  • 3. ! Possession   • Mail is automatic • Mail is perpetual • Mail is anticipated • We know where you live • We know what you spend • We know what you read • We know your test scoresVIEWBOOKS IN A DIGITAL AGE
  • 4. !   Quality • About commitment • About perceived value • About brand • About intrigue • About materials • About feelVIEWBOOKS IN A DIGITAL AGE
  • 5. VIEWBOOKS IN A DIGITAL AGE
  • 6. VIEWBOOKS IN A DIGITAL AGE
  • 7. ! User   Experience • About emotion • About communicating • About conversation • About reaction • About actionVIEWBOOKS IN A DIGITAL AGE
  • 8. VIEWBOOKS IN A DIGITAL AGE
  • 9. VIEWBOOKS IN A DIGITAL AGE
  • 10. VIEWBOOKS IN A DIGITAL AGE
  • 11. VIEWBOOKS IN A DIGITAL AGE
  • 12. VIEWBOOKS IN A DIGITAL AGE
  • 13. VIEWBOOKS IN A DIGITAL AGE
  • 14. ! Relevancy   • About timing • About messaging • About audience • About connectivityVIEWBOOKS IN A DIGITAL AGE
  • 15. PSL sample of VIEWBOOKS IN A DIGITAL AGE
  • 16. What’s nextVIEWBOOKS IN A DIGITAL AGE
  • 17. VIEWBOOKS IN A DIGITAL AGE
  • 18. VIEWBOOKS IN A DIGITAL AGE
  • 19. VIEWBOOKS IN A DIGITAL AGE
  • 20. VIEWBOOKS IN A DIGITAL AGE
  • 21. Thank you psandl.com Janet Sieff Bob OxmanBusiness Development VP Creative Services janet@psandl.com bob@psandl.com 412.904.3133 215.572.7938