eBay found a way to take something as complicated as a product auction and move it online. Hosting a real party is complicated as well, but we are now moving gift parties onto the internet.

1. Ask eBay if it can be done…
How do you take a regular group activity and turn it into an online mimic of the real
thing?
Further; how do you turn the mimic of a traditional selling venue into a revenue source
for online sales activities?
Let’s look at eBay…
Look at what it takes to do a regular off-line sales auction:
The auction requires many details to be completed for a successful sale.
• There is gathering of the items for the sale.
• There is the cataloging and detailing the descriptions of each item.
• There are preparations for storing and then displaying the items for sale.
• There are the bidder lists and the invitations to come for bidding.
• There is the auctioneer who must be scheduled and compensated.
• There are the preparations for the auction ring and the bidding area.
• There are the multiple functions that support the day of the actual sale.
• There is the money exchange between sellers, bidders and the auction house.
• There is the out-bound freight of all the items that are sold.
How could all of these complex traditional activities be translated into an online version
of a real auction?
Ask eBay!
Before eBay proved that some very complex tasks could be organized and understood by
online bidders, nobody considered it possible.
Today, do we question if a traditional selling venue, like an auction, could be built and
work effectively online?
No… We point to eBay! Who would have believed in 1995 that the auction niche would
become such a powerful force in today’s internet?

2. Now… Let’s talk about parties…
Let’s look at what it takes to host a party for a group
who want to share real gifts:
• There is the scheduling of the date.
• There is the invitation list and the distribution of the invitations.
• There are the gift shopping and wrapping tasks.
• There is organizing and decorating the room for the event.
• There are refreshments and maybe some desert or drinks.
• There might be party favors or prizes that need purchasing.
• There are the party activities to plan and organize.
• There are the welcoming and the other host duties at the event.
• There are introductions; there is crowd control and some small talk.
• There is the gift table to manage.
• There is the clean-up and the thank you notes to send out.
How could all of these complex traditional activities be translated into an online version
of a real gift party?
…Get inspiration from Ebay… Then proceed to demonstrate that online parties can
mimic the same experiences that family and friends enjoy when they gather together to
share real gifts.
In 2009 AlbinoPhant is demonstrating
what is possible for the gift party niche.
PartyWeDo seeks to leverage the positive experiences of Ebay, Amazon, PayPal,
Facebook and others to build a catalog of online party activities to support the gift selling
and giving processes.
Moving the traditional party online will take some time to develop, as people learn that it
is possible. But eBay has demonstrated that even complex traditional activities can be
converted into web success.
There are over 300 million people in the US that purchase or receive gifts several times
each year. PartyWeDo is positioned to help many of them buy and pass gifts around in a
fun-filled party atmosphere. Ask eBay if that can be done…
Questions: partywedo@gmail.com