Downloaded 114 times
PB
Uploaded byPOOTUL BISWAS
PPTX, PDF13,697 views
Bcg matrix of mcdonald’s
McDonald's is one of the largest fast food chains in the world serving 68 million customers daily across 36,615 outlets globally. Founded in 1940 as a barbecue restaurant, McDonald's began franchising in 1953 and is known for its iconic golden arches logo. This document presents an analysis of McDonald's business using the BCG matrix, which evaluates product lines based on market growth and market share to identify stars, cash cows, dogs, and question marks.
In this document
Powered by AI
Presentation by Pootul Biswas on McDonald's, detailing its history and current global presence.
Introduction to the BCG Matrix, a strategic planning tool to analyze McDonald's business portfolio.
Thanking the audience for their attention after presenting the BCG Matrix of McDonald's.
![McDonald's - Strategic Management [BUSS444]](https://cdn.slidesharecdn.com/ss_thumbnails/class2-group3mcdonaldsppt-171101093215-thumbnail.jpg?width=640&height=640&fit=bounds)
Bcg matrix of mcdonald’s
- 1. BY-POOTUL BISWAS BBA 4THSEM BCG MATRIX OF MCDONALD’S
- 2. ABOUT MCDONALD’S McDonald'sis an American hamburger and f ast food restaurant chain. It was founded in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald. The first McDonald's franchise using the arches logo opened in Phoenix, Arizona in 1953.
- 3. CONT. Today, McDonald'sis one of the world's largest restaurant chains, serving approximately 68 million customers daily in 119 countries across approximately 36,615 outlets.
- 4.
- 6.