This presentation was designed for the leadership in associations of counties. Presented at the national conference of NACo (National Association of Counties), is also shows some of the brand work completed for the New York Association of Counties and the Association of Oregon Counties. Since the group had already seen one presentation on branding, this presentation focused more on the 7 tactics to build a brand that connects with the target audiences.
8. The Starbucks brand A brand becomes more than a cup of coffee … “let’s get a Starbucks” It’s about the experience, the total of all elements
9. The Apple brand A brand builds an emotional connection … people who share the story … an expectation of a specific kind of interaction and experience
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12. NACo | Why brand? Why should you build a brand?
13. Stand out … Be recognized … Add value … Save money
14. NACo | Building a brand but we’re government … we’re not selling products or services