1. Beyond the Meeting
WTS
January 17, 2012
Presenter: Malizy Scruggs
@OpenChannelsPR @malizy
2. YOU WILL LEARN
• Components of a public participation strategy
• Difference between compliance and
community building
• Establishing common ground
• One-way vs Two-way communication
• Types of low technology and high technology
options
3. HOW TO VOTE VIA TEXTING
1. Standard texting rates only (worst case US $0.20)
TIPS 2. We have no access to your phone number
3. Capitalization doesn’t matter, but spaces and spelling do
4. HOW TO VOTE VIA
POLL4.COM
TIP Capitalization doesn’t matter, but spaces and spelling do
5. HOW TO VOTE VIA TWITTER
1. Capitalization doesn’t matter, but spaces and spelling do
TIPS 2. Since @poll is the first word, your followers will not receive this tweet
6. WHAT IS P2?
Any process that involves
the public in problem solving
or decision making and uses
public input to make
decisions.
--International Association of Public Participation
7. “Rather than asking people always to
come to our meetings, we need to go
out to find out what are their issues,
how to align with their goals, instead of
asking them always to align with our
goals. We need to be there to listen
rather than inform and tell, we need to
be more participants.”
Source: Moving Public Participation beyond Compliance: Uncommon Approaches to Finding
Common Ground by Kirsten M. Leong, John F. Forester, and Daniel J.Decker
8. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan
9. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan
10. STAKEHOLDER ANALYSIS
Interested
Stakeholders
Indirectly
Affected
Directly
Affected
By impact or interest in the project
11. STAKEHOLDER ANALYSIS
Business and
Industry Other
Non-government
Organizations Government
Citizen and
Community
By sector
12. STAKEHOLDER ANALYSIS
National
Regional
Neighboring
Communities
Local
By geographic location
14. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan
15. TECHNIQUES/METHODS
P2 PROCESS LEVELS OF P2 TECHNIQUE
PARTICIPATION
Compliance Inform Informative
Community Building Consult Public Input
Involve Interactive
Collaborate Online/Digital
Empower Partnerships
16. P2 STRATEGY
Identify the Affects
Information
Problem Gathering
Objectives and
Goals
Stakeholder Analysis Allies Opponents
Assets and Constraints
Decision-making
Techniques and Methods Process
Action Plan
17. LEVELS OF
PARTICIPATION
Empower
Collaborate
Involve
Consult
Inform
18. INFORM
• One-way Communication Techniques
o Collateral materials
o Informational websites
o Open houses
o Press releases
o PSAs
o Quick response (QR) codes
19. Chicago Department
of Transportation -
Pedestrian Bridge
Plan
o One-way
communication
o Low tech
o Series of meetings
o Dedicated Flickr
o Website
22. COLLABORATE
• Two-way Communication Techniques
o World Café
o Focused Conversations
o Citizen Advisory Groups
Photo courtesy of World Café - Europe
24. Utah Transit Authority – Next Stop Design
o Crowdsourcing
o Two-way communication
o High Tech + Low Tech
o Stakeholder registration/opt in
25. COMMON GROUND
• Why are we here?
• Understand community expectations
• State what can be expected from the
P2 Process
• Cardstorming
26. GO GO GADGET
• Meet people where they are
• Match technology with sophistication of
audience
• Low technology and high technology
examples
o Audience response systems
o Webcasts
o Interactive visioning sessions
27. RECAP
• What goes into an effective P2 strategy
• Difference between compliance and
community building
• How to identify stakeholder expectations
• Distinguish between one-way and two-
way communication techniques
• How to match to technology to the
stakeholder
