On October 23rd, 2014, we updated our
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Soft Format is an online business consultancy and innovative community-based solutions provider;
Our business experience is successfully supplemented with the visions provided by our Research & Development department;
Our technological capabilities are supported by experienced pool of IT specialists and the advanced software platform for developing the community-based online solutions;
We offer using social communications for enhancing the business model of the magazine community and enabling 24/7 communication with your readers.
Soft Format sees its mission in helping our customers to harness the full potential of new opportunities, which are becoming available on the cutting edge of business and technological innovations. We are introducing our business offer, which will enable the magazine enhance your online presence and better leverage the business opportunities that Web 2.0 gives .
Global competition, globalization, rampant change and extremely fast flow of information and communication
Internet and technologies are integral part of the everyday life of average user;
Requirements for building and managing a successful business are altered by technological innovations;
Consumer has adjusted to this quicker pace and his fickle preferences are revised with the speed of a television commercial.
“ The magazine audience has a built-in community and have some affinities already from their audience,” says David Card, Jupiter Research senior analyst. “The readers tend to have a hobby or interest in something, and that tends to work out well on the Internet.” “ It’s not the big – that eats the small; it’s the fast that eats the slow”. Changes That Call For a New e-Business Model Information Networking Globalization Convergence Change Dynamics
Why do you need community?
At the end of last year, Time named "You" its Person of the Year "for seizing the reins of the global media, for founding and framing the new digital democracy, for working for nothing and beating the pros at their own game.“
Earlier in the year, Newsweek described such sites as Flickr , MySpace , Craigslist , Digg , and YouTube as "putting the 'We' in the Web.“
M ore and more people are now sharing ideas through blogs, wikis, messaging and other online tools, is creating a critical mass of connectivity that is driving innovation.
In their quest for new readers more magazines and newspapers are turning to social networking standbys. Blogs, RSS feed and more are popping up on magazine and newspaper websites, and some publishers are buying entire social networks in the hopes of boosting readership and revenue.
User-generated content serves as a prime content for online media and also comes to the foreground of offline media via so-called social journalism.
“ The intent is focused on personalization and community,” explains Holly Brown, MSLO’s acting president of Internet. “We’re focused on creating a continuum where users will save content, create lists of favorites, add notes, add [their] own content, see what others have to say and go deep into our archives.”
General Community Statistics Social Networking Gold Rush: November 2005 - News Corp. drew a lot of attention for paying $580 million to acquire Internet sensation MySpace . April 2006 There's the $800 million acquisition offer from Yahoo that Facebook reportedly rejected, the $2 billion Facebook wants and the $25 million in venture capital Facebook got from Greylock Partners in April October 9, 2006 - Google Inc. announced today that it has agreed to acquire YouTube for $1.65 billion in a stock-for-stock transaction. Buy a Network: MySpace : $15 billion latest Wall Street valuation, courtesy of RBC Capital YouTube : $1.5 billion latest valuation, courtesy of New York Post Facebook : $1 billion latest valuation, courtesy of Wall Street Journal Digg : $200 million valuation, courtesy of Business Week How consumers responded to the survey question: "If the following were available on a social-networking website, which would you likely do this holiday season?" Find out about store sales/product discounts: 51% Download coupons: 51% Search for gift ideas: 47% Buy products: 29% Post or view videos: 20% Read or write product review on blog: 18% None of the above: 12% **Does not total 100% due to multiple responses Source: American Marketing Association online Nov. 9-12 survey of 1,098 consumers. Margin of error is ±2.5 percentage points. 11/23/2006
Why community for business?
Why community for magazine?
For companies looking to better connect with consumers and build brand loyalty, social networks are increasingly looking like the ideal tool. Users get a place in which to share information, pictures and videos about themselves and their likes and dislikes -- and, companies hope, talk up a product. Companies, in turn, get real-time feedback on trends and products. And they can even bounce off ideas still in the works
Social networking is "even more targeted than online advertising," says Rachel Honig, co-founder of New York marketing firm Digital Power & Light. Banner ads gave companies the chance to change ads quickly and direct them a bit better, "but banner ads are still one-way communication," she says. By contrast, social networking is more of a dialogue between the user and the company, she adds.
Worldwide, social-network ad spending will reach $2.8 billion in 2010, up from $445 million in 2006, while ad spending on U.S. social-networking sites in 2007 is expected to reach $865 million, up from $350 million in 2006, and will reach $2.15 billion in 2010 according to eMarketer.
31% of visitors to official magazine sites claim that they are more likely to buy a product if it is advertised on 'this' website than those advertised elsewhere
By having a networking platform embedded in a magazine’s Web site, it generates more traffic and more ad dollars. The more important result, however, is that a branded networking sites would generate more paid subscribers to the magazine
SUCCESS IS ALREADY HERE… Hearst Magazines purchased social network eCRUSH.com for an undisclosed sum. The social site allows members to send email "crushes" to non-members. The non-members must register with eCRUSH to learn who their admirers are. Along with eCRUSH Hearst gets eSPIN, an online version of the spin-the-bottle game and HighSchoolStyleBoard, a photo-rating site. Time Magazine is also offering social capabilities to its online readers. Their website revamp now includes blogs, RSS feeds and aggregated stories. The new site offers sponsorship packagges packages and advertising available to podcasts and RSS feeds In 2007, Meredith Corp. will launch a portal, parents.com for all the parenting content from the four brands. Users will be able to upload personal information about their family and background and receive customized content so parents can one-stop for information “ In the beginning, community was all about text. Then it became more about pictures, and now it’s becoming more about multimedia. So our strategy has evolved from text and pictures to a sexier multimedia version,” says Lauren Wiener, vp, Meredith Interactive. Hobbyists, whether it’s scrapbooking or fantasy football, are also a prime target. Martha Stewart Living Omnimedia wants to enable its craft-minded consumers to share projects with each other. The company will unveil a redesign of the entire Martha Stewart site, marthastewart.com in first quarter 2007 that will include a destination where users can organize scrapbooks and access content from Stewart’s television shows, magazines and radio programs.
Magazine online: As is
Much is already done by magazines to meet the trends and challenges of the modern media world. Some magazines have already took an advantage over other magazine sites in realization of :
Community basis (Forum)
External resources utilization
Services and products availability for the portal users
At the same time we yet see a tremendous potential in extension of the existing base to new levels of functionality, attractiveness and profitability
Community basis transforms into full scale social platform
Online store – advanced social commerce engine
External resources utilization – active participation of your members to leverage user-generated content
Services and products availability for the portal users – social screening, providers personal networking
Blog – advanced communication tools for all users
Go to next slide to see how it can be implemented…
Magazine online: To be
User Personal Space
Customizable Member’s Back Office;
Modifiable personal site structure;
Ability to select and customize the design from the set of predefined templates or develop your own;
Ability to add personal content (information, photos, video, audio);
Delimited access to personal content;
Ability to manage personal network structure and personal contacts;
Ability to initiate/join groups by interest and participate in groups activities
Personal calendar for managing personal and course events with option to share events with other members
Ability to create a personal knowledge library (both external resources e.g. links, external sources, etc and internal e.g. files uploaded to the library)
Ability to directly contribute to the social knowledge base or add resources from personal library
Ability to establish connections with non-members of the community (e.g. magazine staff, providers, vendors, etc)
Advanced means (blog, message board, internal mail, IM, Skype. etc) for communication with all users (members, personnel, vendors, etc) on all levels of the system
Real time shared brainstorming and resources sharing
Real time and regular joint discussions by topics and groups
Participation in magazine-specific group communications
magazine public blog
group Help Wanted
group ratings and recommendations, etc
Use and contribute to Social Knowledge Base (Wiki-style) by categories or groups
Indirect means of communication and social services