30 Simple Tips for Email Marketing

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Check out these 30 simple and effective tips for e-mail marketing by Octane Marketing. We have extensive experience doing email marketing and regularly advice clients and partners about the best practices that they should follow when creating and launching an email campaign. This is an effort to share that knowledge with others who might be considering the use of email for their marketing activities. Do see all our tips and if you need more information or assistance then don't hesitate to get in touch with us!

Octane is a marketing technology company that provides a state-of-the-art email, SMS & web-marketing platform. We are the industry leader in this sector and one of India's top 20 technology start-ups.

What we do, is help our clients engage better with their customers. We believe that with the right tools, any marketing campaign or project can get exceptional results and be a success. So, we offer capable software and technological solutions to fit all needs. We don’t however, believe in customer alienation and therefore absolutely dislike and discourage spam.

If you would like to get to know us better then visit us at www.octane.in

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30 Simple Tips for Email Marketing

  1. 1. 30 Simple & Effective tips for EMAIL 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 MARKETINGOctane Marketing Pvt. Ltd. All Rights Reserved © 2012
  2. 2. Ask for prior permission before you add someone to your email list. Make the consumer feel like he/she is missing out on something by not subscribing to your newsletter.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  3. 3. Use your website to promote your email campaign, make sure it is prominent for everyone to see. Make Sign up as easy as 1,2,3 and later ask for more details.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  4. 4. Let the subscriber know exactly what he/she is signing up for: Content and Frequency both. Use touch points Frequently to encourage them to signup.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  5. 5. emails are readable Make sure your and actionable even with images disabled. Try to find out from users who don’t click or read through your newsletter what is lacking and what could be improved upon.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  6. 6. Don’t buy email lists, earn them the legit way. Always let the user unsubscribe if he/she wishes to.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  7. 7. Make sure the unsubscribe link is prominent enough. Bother to ask why did they unsubscribe.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  8. 8. Optimize your landing page to increase conversion rates. Provide valuable content in every email you send out, always value quality over quantity.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  9. 9. Have definite calls to action, even with images disabled. Only collect data that you will use to personalize emails.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  10. 10. Calculate beforehand the value of an opt-in email address to your company. There might be no perfect time to shoot out an email, but don’t shoot in the dark by sending mails at odd hours.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  11. 11. Read what people have to say when they reply to your email campaign even if they reply to noreply@abc.com. Mixing social media and email marketing makes for a killer combo.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  12. 12. Have different frequency options; that is better than having a person who shall unsubscribe. Make sure your subject line grabs the reader’s attention and makes them want to read your mail; basically Keep it Simple silly.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  13. 13. Always test your mailers before you send them out. Don’t bother too much about click rates, focus on conversions.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  14. 14. Make the most of your first email sent out to a new subscriber. Always send out a welcome email instantly.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  15. 15. Learn to segment, don’t send everything to everyone. People don’t READ mails, they SCAN through, make sure yours is ‘scanner friendly’.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  16. 16. Trick to avoid spam filters is to use MIME format (Text+HTML). Do not keep delivering to addresses which are invalid, they hurt overall conversion figures.Octane Marketing Pvt. Ltd. All Rights Reserved © 2012
  17. 17. Check out our other presentations for more tips & resources! Delhi Office: Mumbai Office: Bangalore Office: Level 4, Rectangle1, Levels Ground & 1, Trade Centre, Levels 14 & 15, Concorde Towers, Commercial Complex D4, Saket, Bandra Kurla Complex, Bandra(E), UB City, 1 Vittal Mallya Road, New Delhi, India Mumbai, India Bangalore, India 110017 400 051 560 001 Call us at: +91 11 3243 4436 Email at: engage@octane.inOctane Marketing Pvt. Ltd. All Rights Reserved © 2012

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