More Related Content Similar to Optimizing Your Web Site for Discovery: A Workshop (20) More from OReillyTOC (20) Optimizing Your Web Site for Discovery: A Workshop24. The Basics:
Content must be reachable.
Content must be readable.
Content must be shareable.
Content must be useful.
#discovery
25. 1. Reachable: Are crawlers allowed?
Blocked by robots.txt?
Blocked by nofollow, noindex tags?
#discovery
26. 2. Readable: File Formats
Adobe Flash (.swf) OpenOffice text (.odt)
Adobe Portable Document Format (.pdf) Rich Text Format (.rtf, .wri)
Adobe PostScript (.ps) Scalable Vector Graphics (.svg)
Autodesk Design Web Format (.dwf) TeX/LaTeX (.tex)
Google Earth (.kml, .kmz) Text (.txt, .text, other file extensions), including source
GPS eXchange Format (.gpx) code in common programming languages:
Hancom Hanword (.hwp) • Basic source code (.bas)
HTML (.htm, .html, other file extensions) • C/C++ source code (.c, .cc, .cpp, .cxx, .h, .hpp)
Microsoft Excel (.xls, .xlsx) • C# source code (.cs)
Microsoft PowerPoint (.ppt, .pptx) • Java source code (.java)
Microsoft Word (.doc, .docx) • Perl source code (.pl)
OpenOffice presentation (.odp) • Python source code (.py)
OpenOffice spreadsheet (.ods) Wireless Markup Language (.wml, .wap)
XML (.xml)
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29. 5. Readable: Information Hierarchy
How to Paint
<span style=”color:red; font-size:72px; font-weight:bold;”>How to Paint</span>
How to Paint
<style> H1 { color:red; font-size:72px; font-weight:bold; } </style>
<H1>How to Paint</H1>
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32. 8. Readable & Reachable Tools
google.com/webmasters
seomoz.org
SEO for WordPress by Yoast
#discovery
34. 10. Shareable: A Trail to You
(The Right) Embedded Links in Text,
Watermarks in Photos,
Text Links in Video,
etc.
Always embed link to source.
#discovery
35. 11. OpenGraph
<html prefix="og: http://ogp.me/ns#">
<head>
<title>The Rock (1996)</title>
<meta property="og:title" content="The Rock" />
<meta property="og:type" content="video.movie" />
<meta property="og:url" content="http://www.imdb.com/title/tt0117500/" />
<meta property="og:image" content="http://ia.media-imdb.com/images/rock.jpg" />
...
</head>
...
</html>
http://ogp.me
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40. The Real Work: Content Promotion
1. Find Your Audience
2. Follow Your Audience
3. Publish Your Content to Their Streams
#discovery
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