1. Shelagh Kerr, President & CEO
Electronics Product Stewardship Canada
Guiding Principles for Successful EPR
OECD Global Forum on the Environment
Tokyo, Japan
June 18, 2014

2. EPSC Members

3. WEEE Timeline in Canada
2005 2007 20082006 2009 2011 20122010 20132004
Alberta
British Columbia
and Saskatchewan
Nova
Scotia
Ontario
Prince Edward
Island
Quebec and
ManitobaManitoba
Newfoundland
Government Run Program
Industry Run Program

4. EPR Overview of Provincial Regulations
Obligated Product
AB BC MB NB NFLD NS ON PEI QC SK
Major Appliances
Small Electrical
Microwaves
(countertop)
Phase I Electronics
(displays, computers, printers)
Phase II Electronics
(home, vehicle & portable audio
video and selected telecom) 2015?
Phase III Electronics
(photocopiers/printers, gaming
consoles, servers, peripherals)
* * *
Batteries
(rechargeable and non-
rechargeable)
*Voluntary in all provinces
Packaging
(cardboard, plastics, Styrofoam,
printed materials)
100% 80% 50% 100% 75%
Cellular Telephones
*Voluntary in all provinces
Regulation currently in place (* includes some products) Regulation not expected until 2014 or later

5. Canadian Electronics Recycling
Programs
Population Amount (in tonnes)
Collected in Last
Reported Year (2013)
Kgs/Capita –
Last Reported
Year
Amount Collected
Since Launch
(in tonnes)
Nova Scotia and Prince Edward Island 1,086,000 5,381 T 4.95 25,998 T
Alberta 4,025,100 17,280 T 4.29 116,972 T
British Columbia 4,582,000 23,234 T 5.07 108,623 T
Ontario 13,538,000 76,766 T 5.67 247,815 T
Saskatchewan 1,108,300 3,048 T 2.75 17,889 T
Quebec 8,155,300 unavailable - 12,511 T
Manitoba 1,265,000 unavailable - 3,863 T
Newfoundland 526,700 unavailable - 138 T
New Brunswick
(no regulated program)
751,171 N/A N/A N/A
Canada
(National)
34,286,400 TOTAL: 125,709 AVG: 5.16 TOTAL: 533,311 T
Source: EPRA, 2014

6. Supported by the following Producers:
• Electronics
• Retail
• Food and Consumer Packaged Goods
• Tires
• Paint
• Beverages
• Processed Foods
• Newspapers
• Magazines
• Consumer Specialty Products
• Restaurants
• Hardware and Housewares
• Pesticides and Fertilizers
• Automotive: Oil and Filters
Canadian Industry Principles of Producer Responsibility

7. 1. A Level Playing Field
All obligated producers participate in approved programs
(individual or collective) to maintain a level competitive
playing field.
Where producers have exhausted efforts to deal with free
riders, the regulator should take appropriate enforcement
action.
This particularly applies to foreign free riders.

8. 2. Harmonized Nationally
Materials collected by programs should be harmonized
across Canadian provinces and territories to achieve:
• economies of scale,
• program efficiencies,
• positive environmental outcomes and
• convenience for consumers.

9. 3. No Cross-Subsidization between Product Categories
Each product category should be assigned only the costs of
managing the specific designated products involved.

10. 4. Competitive Markets Ensure Operational Efficiencies
Operational efficiencies are achieved by:
Leveraging competitive markets for services
Streamlining administration and
governance processes
Ensuring financial and human resources are
used effectively and efficiently

11. 5. Producer Obligations Met Individually Or Through A
Collective
The program should allow the flexibility for either an industry
collective response or individual company responses.

12. 6. Service Providers Should Be Accountable
All collectors, transporters, recyclers and processers of end-of-life
products – whether municipalities or private companies - must
be auditable and accountable to regulators and the public.

13. 7. Appropriate Standards Must Be Established and Enforced
All collectors, transporters, recyclers and processers of end-of-life
products must demonstrate compliance with international, federal
and provincial laws and industry standards.

14. 8. Programs Need to Lead To Environmental Improvement
The program’s influence on the marketplace should be used to
drive proper reuse, responsible recycling, and enhanced
resource recovery.

15. Successful EPR Programs have the Following Characteristics
Governments
• Set clear policy objectives, establish non-prescriptive regulatory
frameworks and monitor progress.
• Set collection and recovery targets for designated materials in
consultation with producers on the form targets will take and
timelines
• Establish service standards for accessibility and educational
requirements
• Ensure proper monitoring
• Provide the necessary compliance and enforcement measures.

16. Successful EPR Programs have the Following Characteristics
Industry
• Responsible for decisions on how the targets and standards are
met.
• Take the lead on the design and development of programs
including product lists and definitions, fees and timing.
• Determine the applicable financing mechanism for each
regulated product to ensure the simple and harmonized
management of the program.
• If fees are visible to the public, an annual independent financial
audit will be undertaken to ensure transparency

17. Considerations for Programs

18. Path to EPR Success…
Outcomes based, non prescriptive regulation
Industry lead
A phased approach
Leveraging existing infrastructure
Funding Flexibility
Competitive market
Enforcement of level playing field

19. Path to EPR Success …
Agreement on metrics, what
gets measured
Targets, clarity on including the
right numbers based on at least
2 years of collected data or a
similar region
Return on Investment for
consumers: cost-benefit is vital
for sustained public support
TRANSPARENCY

20. Path to EPR Success …
• Provincial Landfill Bans
• Standard approach to Reporting
• Enforcement of level playing field
• Common Definition of Obligated Steward
Common environmental goals
Provincial government partners to provide:

21. Path to EPR Success …
Common Definition of Obligated Steward

22. Path to EPR Success …
Practical Approach to Product
Definitions
• Government to regulate
broad product categories
• Industry to define new
products to ensure they
carry the right fees/charges

23. Example: Principles for WEEE Product Categories
1. Categories to be based on product functionality, legal obligation,
recycling characteristics and costs.
2. Fee over 10% of product price to trigger category review.
3. Category placement to take into account legacy products and costs.
4. Cross-subsidization across and within categories to be kept to a
minimum requiring fee formulas linked to weight based costs and
commodity values.
5. All Provincial programs to convert to a new categorization at the
same time with 120 day notice.
6. Categories should be forward looking and linked to successive
technologies.

24. Path to EPR Success …
• Industrial Commercial
Institutional
• Residential
• Internet sales
Defined
treatment of
channels

25. Path to EPR Success …
Constant Communication
• Forums to coordinate policies between regulators and industry
• Put emerging issues on the table
• Communicate to all Stakeholders
collaboration, shared stakeholders, benchmarks,
performance, communications, updates …….

26. Current Canadian EPR Issues under Discussion
• Disposal bans should be implemented where possible
• Obligated materials to be harmonized across jurisdictions
• ICI waste to be coordinated through generators
• Industry ability to set and adjust fees as required
• Visible versus Internalized Fees
• Encouragement of National PROs
• For Profit/Not for Profit PROs
• National methodology for tracking and reporting on
diversion

27. Thank You!
shelagh@epsc.ca
www.epsc.ca