Lean for startup

1. Lean Startup
/mtrajan /thiyagarajan

2. 1 LeanStartup

3. 0 $100m
LeanStartup

4. Why is Leanstartup so popular ?

5. MyTryst with LeanStartup

6. Multimedia Systems
Engineer, Emuzed
Acquired by Aricent
no self upside or learning
Motvik
Founding
wwigo release -
WoM
ShowLiv
(similar to
Periscope)
Cold
Storage
Intuit
Mobile Monday
Community
NASSCOM Product
Conclave
Community
iSPIRT Fellow
Innovation
Leader
IntrapreneurProduct Leader
2015
Product
Leader
2007 2011 2012
Discovery Hack Circle
(6 Lean startup peers)
1.5 m
downloads
non lean startup lean startup

7. Why still do lean startup ?

8. A map even if incorrect comforts

9. A “How” approach that feels scientific

10. “Cost of learning” for entrepreneurs is
asymmetric

11. Map is not the elixir to yearn

12. Skills increase odds in the voyage

13. Skills build only by taking the voyage
With or without the map.

14. Maps reduce the cost of learning but not
increase the odds

15. 3 skills most important

16. 4 words say everything about Lean startup
Definition of
Startup
Build Measure
Learn
Experiments
MVP
Pivot

17. Definition of Startup
“A startup is a temporary organization used to search for a repeatable and
scalable business model under extreme uncertainty”
Steve Blank

18. Black
Type IIType I Type III
3 kinds of unknown
3 type of Uncertainty
Running Trains Climbing Everest Star Trek Voyage

19. vision
idea
leap of faith
assumption
given
[ A bold statement about the opportunity ]
[ One concept that delivers on that vision ]
[ Key assumption about our idea that’s keeping us up at night - if this assumption is false,
nothing else matters ]
hypothesis [ Solutions/features that could support our leap of faith assumption ]
experiment [ Conditions created to measure behavioral response ]
reflect [ Pivot the idea or persevere ]
Flowchart of Build-Measure-Learn

20. Build Measure Learn

21. MVP another name for experiments

22. Landing Page
Paper Sketch
Mockup
Ad-wards
Campaign
Video
Software
Prototype
Concierge MVP
The
Product
Few Many
Low
High
Customer Reach
Fidelity
http://stefanroock.wordpress.com/2012/08/05/lean-startup-a-classification-of-mvps/
DigitalWireframes
Customer Interviews
MVP Fidelity

24. Pivot is around a point, not flip flop

25. 3 key skills

26. Better question help better interpretation

27. Story of “baby online commerce” -> “stores”

28. Strong opinion weakly held
https://www.flickr.com/photos/28681973@N00/1433954964

29. Story of “Consumer PFM” to “SMB
Accounting”

30. Decisions despite of data
dATA & fACTS . popular worldview . stubborn vision

31. Jan XX
Story of “Statistical significance of behavior“

32. It is about Lean Startups

33. Where > How https://www.flickr.com/photos/klaudiajurewicz/15353419726/

34. Are you riding a tide
https://www.flickr.com/photos/avalith/8515146175/sizes/l/

35. Credit: Edewaa Foster from Unsplash.
Full screen
images: Two
Pick ocean
Over the pondhttps://www.flickr.com/photos/ma2ttm/15720726685/sizes/c/
https://www.flickr.com/photos/rmtron/15003373061/

36. Market landscape
Consumer Small Business Enterprise
India
Exploded Inflection around the corner Just germinating
Global Cultural Context a
barrier to leverage
Exploding Accessible and addressed
Indian

37. Summary
• Skills more important maps, built through doing the work.
• Asking Good Questions; Bias Awareness ; Savoring Surprises; Good
Judgement
• Where you start the voyage is more important than how

38. Thanks