BUSINESS STRATEGY TEST
866-888-9670 | strategy@northstarinstitute.com
HOW STRONG IS
YOUR BUSINESS
STRATEGY?
Companies with great strategy Receive recommendations
and ratings in 3 categories.
often gain a competitive Free report.
advantage to accelerate business
growth. Take the test to see how START
you rate.
Results are confidential. We value your privacy.
Failure to grow your business is always caused by one
or a combination of three issues:
1. Weak strategy Change is everywhere. If you’re not constantly
2. The wrong people evolving the market will leave you behind. Only
3. Poor execution the fastest adapters survive.
Take the Business Strategy Test
See if you’re prepared with our online Business
Strategy Test. We’ll rate your strategy, people and GET STARTED
execution capabilities. You’ll receive an email copy
of our report with recommendations and resources. Results are confidential.
We value your privacy.
Take the test online for immediate results: www.northstarinstitute.com

BUSINESS STRATEGY TEST
866-888-9670 | strategy@northstarinstitute.com
BUSINESS S TEST
This test is for CEOs of companies between $25 million and $100 million USD in
revenue, and for senior executives in companies between $100 million and $250
million in annual revenue.
Email your responses to strategy@northstarintitute.com and we’ll send your results. Or,
complete the test online at http://www.northstarinstitute.com/business-strategy-test/test/
for an immediate report.
Your information is confidential. GET STARTED
Take the test online for immediate results: www.northstarinstitute.com

BUSINESS STRATEGY TEST
866-888-9670 | strategy@northstarinstitute.com
Progress
Yes No Uncertain
We have a well defined and effective leadership and management
training program for all people who wish to advance within our
company.
Our salespeople get 30% or more of their business through referrals.
My management meetings follow an effective agenda; decisions get
recorded; and actions get defined with (What, Who, When)
accountability.
Our sales team follows an effective prospecting program.
Our company has an effective and proven sales manager running
our sales program.
There is an ongoing effort to recognize and celebrate success
throughout our company.
I know which people are trainable; which people need support;
and which people have the opportunity to advance.
I trust the sales system that is being used in my organization.
My management team and I can support our instincts with an
effective framework and decision making process using relevant data
that answers the key questions:
a. Should we do this?
b. Can we do this?
Our company has a thorough assessment program to determine
whether people have the right DNA for the jobs they are required to
perform.
NEXT
Take the test online for immediate results: www.northstarinstitute.com

BUSINESS STRATEGY TEST
866-888-9670 | strategy@northstarinstitute.com
Progress
Yes No Uncertain
My management team and I regularly employ “J Curve
Management” when implementing costly change initiatives.
Our organizational values and culture are clear and well
understood by everyone on the team.
Our salespeople show no evidence of call reluctance.
My management team and I have a strong understanding
of how our profitability compares with other competitors within
our industry.
My management team and I have a good understanding of how
significant personal issues impact our employees’ performance.
Our salespeople show no signs of self-esteem issues.
My management team and I can articulate our company’s
dominant competitive advantages.
My management team and I have a clear understanding
of what causes hiring mistakes in our company.
My sales team doesn’t have to discount our products/ services to
make the sale.
My management team and I understand the differences between
our company’s strengths and dominant competitive advantages,
and know which to use in our marketing selling messages.
We have a clear and consistent recruiting program in our
company.
NEXT
Take the test online for immediate results: www.northstarinstitute.com

BUSINESS STRATEGY TEST
866-888-9670 | strategy@northstarinstitute.com
BUSINESS STRATEGY TEST Progress
Yes No Uncertain
Our prospect pipeline is filled with strong candidates.
My company’s brand strategy is clearly identifiable in all of our
marketing campaigns and sales team.
Our company culture demands consistent and quick replacement
of people who are not performing at acceptable levels.
We have an effective sales training program.
My management team and I have a clear, well-documented and
effectively communicated 90-day, 3-year and 5-year strategy for
the vision of our company.
I have confidence that we have the best fit/right people in all key
roles in our organization.
Our salespeople are making enough prospecting calls to meet
their sales goals.
My management team and I have a clear understanding of the
financial KPIs that correctly highlight the performance of our
business, direct us to areas that need change, and identify the
changes that will have the most positive impact.
Each member of our team feels their thoughts and opinions are
being heard and considered when important changes or
directions are taken relative to their job.
Our salespeople are effective in asking challenging questions
of their prospects.
We forecast our company revenue and expenses on a 24-month
rolling forecast.
FINISH
Take the test online for immediate results: www.northstarinstitute.com

BUSINESS STRATEGY TEST
866-888-9670 | strategy@northstarinstitute.com
BUSINESS STRATEGY TEST
Thanks for taking the test.
Edmundson Northstar Institute guides CEOs and
company leaders through the most comprehensive
strategy development program available for companies
at or under $100 million in revenue.
While some consulting groups create strategy internally
and hand it off to the CEO, Edmundson Northstar
empowers CEOs and leadership teams by training them
how to create and refine their strategy on their own.
CEOs that complete the Edmundson Northstar Strategy program leave with
answers to these questions:
• Who in the executive leadership team is working on strategy, and are they the
right people?
• Why is our company in existence, and what should we do to solidify our purpose
and vision?
• How well are we competing in the marketplace?
• What is our dominant competitive advantage? What if we don’t have one?
• How does our brand represent our positioning and purpose, and how do we
enhance it?
• How well are we penetrating our markets? What can we do to take busines
away from our competition?
• How well are we performing financially? What areas must we improve, and how
will those improvements affect us?
Most importantly, Edmundson Northstar Strategy clients leave with the knowledge,
tools, process and infrastructure that enable them to continually refine their
strategy to make it a reality – and dominate their market.
Take the test online for immediate results: www.northstarinstitute.com