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How strong is your business strategy? Companies with great strategy often gain a competitive advantage to accelerate business growth. Take the test to see how you rate.

How strong is your business strategy? Companies with great strategy often gain a competitive advantage to accelerate business growth. Take the test to see how you rate.

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  • 1. BUSINESS STRATEGY TEST 866-888-9670 | strategy@northstarinstitute.com HOW STRONG IS YOUR BUSINESS STRATEGY? Companies with great strategy Receive recommendations and ratings in 3 categories. often gain a competitive Free report. advantage to accelerate business growth. Take the test to see how START you rate. Results are confidential. We value your privacy. Failure to grow your business is always caused by one or a combination of three issues: 1. Weak strategy Change is everywhere. If you’re not constantly 2. The wrong people evolving the market will leave you behind. Only 3. Poor execution the fastest adapters survive. Take the Business Strategy Test See if you’re prepared with our online Business Strategy Test. We’ll rate your strategy, people and GET STARTED execution capabilities. You’ll receive an email copy of our report with recommendations and resources. Results are confidential. We value your privacy. Take the test online for immediate results: www.northstarinstitute.com
  • 2. BUSINESS STRATEGY TEST 866-888-9670 | strategy@northstarinstitute.com BUSINESS S TEST This test is for CEOs of companies between $25 million and $100 million USD in revenue, and for senior executives in companies between $100 million and $250 million in annual revenue. Email your responses to strategy@northstarintitute.com and we’ll send your results. Or, complete the test online at http://www.northstarinstitute.com/business-strategy-test/test/ for an immediate report. Your information is confidential. GET STARTED Take the test online for immediate results: www.northstarinstitute.com
  • 3. BUSINESS STRATEGY TEST 866-888-9670 | strategy@northstarinstitute.com Progress Yes No Uncertain We have a well defined and effective leadership and management training program for all people who wish to advance within our company. Our salespeople get 30% or more of their business through referrals. My management meetings follow an effective agenda; decisions get recorded; and actions get defined with (What, Who, When) accountability. Our sales team follows an effective prospecting program. Our company has an effective and proven sales manager running our sales program. There is an ongoing effort to recognize and celebrate success throughout our company. I know which people are trainable; which people need support; and which people have the opportunity to advance. I trust the sales system that is being used in my organization. My management team and I can support our instincts with an effective framework and decision making process using relevant data that answers the key questions: a. Should we do this? b. Can we do this? Our company has a thorough assessment program to determine whether people have the right DNA for the jobs they are required to perform. NEXT Take the test online for immediate results: www.northstarinstitute.com
  • 4. BUSINESS STRATEGY TEST 866-888-9670 | strategy@northstarinstitute.com Progress Yes No Uncertain My management team and I regularly employ “J Curve Management” when implementing costly change initiatives. Our organizational values and culture are clear and well understood by everyone on the team. Our salespeople show no evidence of call reluctance. My management team and I have a strong understanding of how our profitability compares with other competitors within our industry. My management team and I have a good understanding of how significant personal issues impact our employees’ performance. Our salespeople show no signs of self-esteem issues. My management team and I can articulate our company’s dominant competitive advantages. My management team and I have a clear understanding of what causes hiring mistakes in our company. My sales team doesn’t have to discount our products/ services to make the sale. My management team and I understand the differences between our company’s strengths and dominant competitive advantages, and know which to use in our marketing selling messages. We have a clear and consistent recruiting program in our company. NEXT Take the test online for immediate results: www.northstarinstitute.com
  • 5. BUSINESS STRATEGY TEST 866-888-9670 | strategy@northstarinstitute.com BUSINESS STRATEGY TEST Progress Yes No Uncertain Our prospect pipeline is filled with strong candidates. My company’s brand strategy is clearly identifiable in all of our marketing campaigns and sales team. Our company culture demands consistent and quick replacement of people who are not performing at acceptable levels. We have an effective sales training program. My management team and I have a clear, well-documented and effectively communicated 90-day, 3-year and 5-year strategy for the vision of our company. I have confidence that we have the best fit/right people in all key roles in our organization. Our salespeople are making enough prospecting calls to meet their sales goals. My management team and I have a clear understanding of the financial KPIs that correctly highlight the performance of our business, direct us to areas that need change, and identify the changes that will have the most positive impact. Each member of our team feels their thoughts and opinions are being heard and considered when important changes or directions are taken relative to their job. Our salespeople are effective in asking challenging questions of their prospects. We forecast our company revenue and expenses on a 24-month rolling forecast. FINISH Take the test online for immediate results: www.northstarinstitute.com
  • 6. BUSINESS STRATEGY TEST 866-888-9670 | strategy@northstarinstitute.com BUSINESS STRATEGY TEST Thanks for taking the test. Edmundson Northstar Institute guides CEOs and company leaders through the most comprehensive strategy development program available for companies at or under $100 million in revenue. While some consulting groups create strategy internally and hand it off to the CEO, Edmundson Northstar empowers CEOs and leadership teams by training them how to create and refine their strategy on their own. CEOs that complete the Edmundson Northstar Strategy program leave with answers to these questions: • Who in the executive leadership team is working on strategy, and are they the right people? • Why is our company in existence, and what should we do to solidify our purpose and vision? • How well are we competing in the marketplace? • What is our dominant competitive advantage? What if we don’t have one? • How does our brand represent our positioning and purpose, and how do we enhance it? • How well are we penetrating our markets? What can we do to take busines away from our competition? • How well are we performing financially? What areas must we improve, and how will those improvements affect us? Most importantly, Edmundson Northstar Strategy clients leave with the knowledge, tools, process and infrastructure that enable them to continually refine their strategy to make it a reality – and dominate their market. Take the test online for immediate results: www.northstarinstitute.com