Annual reports are used by companies for a variety of reason, the most prevalent being to disseminate information to their investors and stakeholders. They help encourage investors to purchase stock, help others to understand a position, encourage customers to purchase products, give employees a common goal to unite them, and help create a positive impression with opinion leaders. But, delivering a strong message requires compelling design and production. Your report must have solid content, be organized and be more than just a vehicle for spewing information out. It must be persuasive, and maybe even cutting-edge. More and more companies are moving their printed annual reports over to an online annual report. Find out why and the advantages to doing so. Watch the complete presentation on YouTube: http://youtu.be/CPsdyMB7gmE Read more about this on my blog: http://norakramerdesigns.com/annual-report-design-online-print-or-both/

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Why Many Are Choosing Online Reports
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Annual Report Design
FOR COMPANIES AND NON-PROFITS

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Nora Kramer @photonora
• Principal Developer & Designer
• Graphic Designer for over 25 years
• Website Designer for over 18 years
I work with businesses and non-profits to define their brand and build websites
and marketing collateral that performs well for them. I believe that websites are a
company’s number one marketing piece and the best salesperson they will ever employ.

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Why an Annual Report?
It is used to convey information to:
g Investors
g Stockholders
g Employees
g Customers
g General Public

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What Annual Reports Can Accomplish?
g Encourage investors to purchase stock
g Help others understand your position
g Give credit and thanks where due
g Show transparency within your organization
g Give employees a common uniting goal
g Create a positive impression with the public

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Delivering a Strong Message Requires Compelling
Design and Implementation.
An Annual Report must:
g Offer solid content
g Be organized
g Be visually appealing
g Be persuasive
g Maybe even cutting-edge

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Types of Annual Reports
g Traditional print and bound report
g PDF version of print and bound
report for digital viewing
g Online annual report
(in the form of a website or PDF file)
g Combination of online and PDF version

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Trends in Annual Reports
The amount of companies creating an annual report in a
digital format has risen quite a bit over the past few years.
g 7% of companies use only a printed annual report
g 5% of companies use only an online/digital annual report
g The rest use a combination of the two
g From 2010 to 2013 digital annual report budgets increased 30%
g Online tracking of reports increased 60% between 2008 and 2012

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Why Are Companies Choosing To Go Digital?
g Reduces expensive printing costs
g Conserves natural resources
g Offers more visibility (available to search engines)
g Makes it easier to reach a broader audience
g It is measurable (tracking and analytics can be attached)
g Encourages interaction and engagement from readers

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More high profile companies are
choosing to go to a combination of
online and print then ever before.

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Some companies are bypassing
a printed version all together and
choosing to go online only.

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The Salvation Army
g No longer produces a hard
copy of their annual report
g Has created a fully interactive
website it place of it
g Includes downloadable PDF
versions of current and previous year’s annual reports
g Includes a specific call to action with a prominent “donate” button

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Shopify
g Focused heavily on the fact that
1/3 of ecommerce orders are being
placed from mobile devices
g Produced their 2014 annual report
as a one page scrolling site
g Used infographics, charts and
minimal text to engage readers

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Elements of an Exceptional Online Annual Report:
g Use compelling visuals and infographics
g Utilize the power of online-only capabilities
g Be sure it is responsive and mobile-friendly
g Summarize the information
g Use clean and flat design
g Also offer offline annual report access

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Need Help Designing
Your Online Annual Report?
www.norakramerdesigns.com
Website Design • Website Development • Graphic Design • Marketing & Branding
Final size needs to be 850 px X 226 px