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Research project

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Research project

2. 2. The Questionnaires are being prepared and filled through the selected sample size from the selected field.
3. 3. The Secondary data is being collected from different magazines and newspapers. For the Literature of review certain online journals has also been collected.</li></ul> <br /> <br /> CHEPTER - 3 <br /> DATA ANALYSIS<br /> & FINDINGS <br /><ul><li>Preference of soft drinks and fruit juices.</li></ul>Table 3.1: No. of respondents who prefer to drink soft drink and fruit juice.<br />OptionsNo. of respondentsPercentageSoft drink5050 %Fruit juice5050 %<br /> <br /> Graph 3.1: No. of respondents who prefer to drink soft drink and fruit juice.<br />Data Analysis & Interpretation<br />From the above figure, it can be concluded that 50 % people prefer to drink fruit juice and 50% people prefer to drink soft drink<br /><ul><li>Consumption of soft drinks and fruit juices in a week.</li></ul>Table 3.2: frequency of consumption of preferred drink in a week<br />Daily2-6 timesAfter weekFruit juice20/50 (100)= 40 %9/50(100)=18%21/50(100)=42%Soft drink30/50(100)=60%10/50(100)=20%10/50(100)=20%<br /> Graph 3.2: frequency of consumption of preferred drink in a week<br />Data Analysis & Interpretation:<br />From the above information it is clear that 42% prefer to drink fruit juice on weekly basis, 40% on daily basis and 18% people prefer to drink fruit juice 2-6 times per day.<br /> Graph 3.3: frequency of consumption of preferred drink in a week<br />Data Analysis & Interpretation: <br />From the graph it is clear that 60% people consume soft drink on daily basis, 20% people consume soft drink 2-6 times per day and 20% consume on the basis of week.<br /><ul><li>Different occasions to consume soft drink and fruit juice</li></ul>Table 3.3: No. of respondents who consume fruit juices and soft drinks on different occasions<br /><ul><li>OptionsFruit juiceSoft drinkFeeling thirsty35/50(100)=70%35/50(100)=70%During parties5/50(100)=10%10/50(100)=20%Without any reason10/50(100)=20%5/50(100)=10%Total100%100%
4. 4. Graph 3.4: No. of respondents who consume soft drink on Different occasions
5. 5. Data Analysis & Interpretation:
6. 6. It is clear that 70% people consume soft drink when they feel thirsty, 20% people consume soft drink during parties and 10% people consume soft drink without any reason.
7. 7. Graph 3.5: No. of respondents who consume soft drink on Different occasions
8. 8. Data Analysis & Interpretation: It is concluded that 70% people consume fruit juice when they feel thirsty, 20% consume fruit juice without any reason and 10% people consume fruit juice during parties.
10. 10. According to the survey 60% people of Ludhiana prefer Tropicana as a healthy fruit juice.
12. 12. Most preferred brand of soft drink is coke and least preferred brand is fanta.
13. 13. It is clear that 50% people like mix fruit juice.
14. 14. Most of the Ludhiana people prefer fruit juice and soft drink as a aid to put of thirst.
15. 15. According to the survey 40% people of Ludhiana consider fruit juice as a healthy with preservatives drink.
16. 16. Most of the people consume soft drink on daily basis.
18. 18. Soft drink b) fruit juice
19. 19. What is frequency of consumption of your preferred drink in a week.
20. 20. Fruit juiceSoft drinka) Daily b) 2-6 timesc)After week
21. 21.
22. 22. On what occasions do you often consume the soft drink and fruit juice?
23. 23.
24. 24. Fruit juiceSoft drinka) Feeling thirstyb) During partiesc) Without any reason
25. 25.
26. 26. If any please specify .....................................................................
27. 27. Rank the following characteristics of fruit juice and soft drink ,which induces you to buy soft drink and fruit juice.(give rank of 1 for most preferred and give rank of 5 for least preferred)
28. 28. Soft drinkFruit juicea) Priceb) Quantityc) Tasted) Brand
29. 29. How do you view canned juices as compared to fresh juices?( Please tick any1 option)
30. 30. a) Equivalent to fresh juice b) Have artificial added flavour
31. 31. c) Healthy with preservatives d) any other</li></ul>6) How do you view soft drink and fruit juice? (you can tick more than one option)<br />Fruit juiceSoft drinka) As a healthy drinkb) As a status symbolc) As a aid to put off thirst<br />If any please specify.............................................................................................<br />7) Which flavours do you like the most in fruit juices? <br /><ul><li>a) Orange b) Guava
32. 32. c) Mix d) Litchi
33. 33. e) Apple</li></ul>8) Name any 3 brands of fruit juice and soft drinks that are there in your mind at present.<br /><ul><li>a) Fruit juice 1).............................
34. 34. 2).............................
35. 35. 3).............................
36. 36. b) Soft drink 1).............................
37. 37. 2)..............................
38. 38. 3).............................
39. 39. </li></ul>9) Do advertisements affect your purchase?<br /><ul><li>a) Yes b) No </li></ul>10) Did you face any problem from fruit juice and soft drink?<br /><ul><li>Fruit juiceSoft drinka) Yesb) No
40. 40.
41. 41. If any, please specify.............................................................................</li></ul>Personal Details:<br />Name ________________________<br />Age ________________________<br />Address ________________________<br />