- Haryana has a rich industrial base and sound infrastructure due to its strategic location near Delhi and proximity to major markets. - It is home to 93 of the Fortune 100 companies and has well-developed industrial estates, road and rail networks, and other infrastructure. - The state offers investor-friendly policies, skilled workforce, and incentives to attract industries like manufacturing, IT/ITeS, and others. - Haryana contributes significantly to India's food grain production and has a strong agricultural base in addition to its growing industrial sector.

1. SUMMER TRAINING REPORT
ON
“A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT
GURGAON”
With additional learning on
CERC – A CONSUMER PERCEPTION STUDY
“Submitted in the Partial Fulfillment for the Requirement of Post
Graduate Diploma in Management (PGDM)”
Submitted To: Submitted By:
Ashwani Singh Ankush Goel
(External Mentor) Roll No.: 122
Dr. Rashmi Bhatia P.G.D.M. (2011-2013)
(Internal Mentor)
Jagannath International Management School
MOR Pocket-105, Kalkaji, New Delhi-110019

2. DECLARATION
I, Ankush Goel, student of P.G.D.M. (2011-2013) at JIMS, Kalkaji;
hereby declare that I have completed my Summer Internship
Project on the topic titled “A Study on Industrial Scenario in
District Gurgaon” as a compulsory part of my course curriculum.
This project work is my original work and it has not been
submitted elsewhere.
Ankush Goel
Roll No.: 122
P.G.D.M. 2011-13

5. ACKNOWLEDGEMENT
This report could not have been possible without the sincere help and the timely support
provided by a lot of people and I should fail in my efforts if I don’t pay my gratitude to
them.
First and foremost I lend my sincere thanks to Mr. ASHWANI SINGH for providing me
the opportunity to work with DEXTER CONSULTANCY PVT LTD and learn a lot
during the two months training. I also lend my gratitude to Mr. ABHISHEK for providing
all the guidance and support needed during the training season.
I also thank Dr. Rashmi Bhatia, My internal guide during the training period for being
the source of inspiration and guiding me at every step. Without her proper and timely
guidance and support. I would not have been able to complete the training and the
report.
ANKUSH GOEL

6. CONTENTS
S.NO DESCRIPTION PAGE
. NO.
1 Executive summary 1-3
PART-1
“A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT
GURGAON”
2 Chapter-1
Introduction 3-25
 Objective of the study
 Brief on industrial development in India
 Brief on industrial scenario in Haryana
 Brief on D.I.C
 Brief on HSIIDC
 SSI sector
 MSME sector
 Rewari
3 Chapter-2
Profile of the organisation 26-35
 Introduction
 Hierarchy of organisation
 Products,competitor,clients roster
4 Chapter-3
Research methodology 36-44
 Research design
 Limitation of research
 Field work
5 Chapter-4
Analysis and interpretation 45-52
6 Chapter-5
Findings and recommendations 53-54
7 Conclusion 54

7. PART-2
“CERC-A STUDY ON CONSUMER PERCEPTION STUDY”
Chapter-1
8 Introduction 55-57
 About CERC
 CERC goals
 Insight: the consumer magazine
Chapter-2 58
9 Objective of the study
Chapter-3
10 Research methodology 58-60
 Research design
11 Findings and recommendations 61-62
12 Learning’s 63-65
13 Appendices (PART1 & 2)
 Bibliography
 Questionnaires

8. EXECUTIVE SUMMARY
This report is based on the summer training done at the DEXTER
CONSULTANCY LIMITED under the guidance of Mr. ASHWANI SINGH for
doing the work on “A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT
GURGAON” & “CERC- A CONSUMER PERCEPTIOM STUDY”.
Dexter Consultancy was founded in year 2007 with a mission to leverage
technology and business knowhow to add definitive value to the businesses of
small and medium enterprises. The company provides various services in areas
of Market Research, Consulting, and Information Technology. The company
operates mainly in Gujarat but it is also helping business enterprises of other
states as well. During our fourteen weeks tenure with Dexter Consultancy we
worked with different teams handling live projects. The projects undertaken dealt
with various kinds of business problems of organizations (clients) from different
sectors which included Hospitality industry, Pharmaceutical industry, processed
food (FMCG) industry, Education industry etc. Market research techniques were
used to identify the real business problems of the clients. The data collected
were analyzed using different tools to assess the problems and in-depth analysis
was made to provide consulting to the client; it included solutions to the problem
and certain recommendations.
The duration of this training was from May 3rd, 2012 to June 30th, 2012. Initially
project given to me was “CERC- A CONSUMER PERCEPTION STUDY”. For
first 4 days I worked on the same under which I was asked to visit the existing
customer of INSIGHT MAGZINE published by CERC located In different parts of
Delhi, taking their feedbacks about the magazines through a questionnaire
prepared by the DEXTER and then convert the same feedback into the soft copy
and then analyse the result and find out the reason for declination in the sale of
INSIGHT magazines.
JIMS Page 1

9. Thereafter one week I started with a new project i.e. “A STUDY ON
INDUSTRIAL SCENARIO IN DISTRICT GURGAON” given by me based
marketing research company to the DEXTER CONSULTANCY LIMITED.
During project UDYOG I visited total of 476 companies comprising of all types of
companies either it’s a manufacturing, servicing or an IT based company.
During the training I tried to gather as much as information about the various
types of industries in HARYANA.
To accomplish my objective I tried my level best to get the information from all
the companies I visited or all the client I met for having feedback about the
INSIGHT magazine.
JIMS Page 2

10. PART-1
“A Study on Industrial Scenario in
District Gurgaon”

11. CHAPTER-1
INTRODUCTION

14. This project is given by Government of Haryana to undertake a census of
manufacturing and service industrial units in the state. The survey has been
because of the government has old database about the working industries in
Haryana. Government did not have any data after 1996 and they have not any
idea of the current scenario of the industry. This survey would help the
department to know the nature of requirements of industries, skilled manpower
etc. for future growth of the industries in terms of factors of production like land,
credit needs, power and natural gas linkages, skilled manpower.
After the completion of the survey as industry will be allotted A Unique
Registration Number under which all the number of company like pan number,
tin number, service tax number, excise number, central tax number, SSI number
etc will come under this unique registration number just like unique identification
number. This was free of cost and issued for each and every industry situated in
Haryana. Unique registration number shall be used across the related
departments like Labor, Pollution Board, Commercial taxes, Power Utility etc. for
the creation of a common platform for various approvals/clearances in the e-
Governance mode.
DIC has engaged M/S Mott MacDonald, India to undertake this survey of
manufacturing and service sector units in state of Haryana. Mott MacDonald
India has retained the services of Dexter Consultancy Limited, for engaging
and supervising representatives/executives for the implementation and execution
for implementation and execution of operations for the study throughout the state
of Haryana.
The company officials and students would map the location of industries using
handheld Global Positioning System (GPS) device which would help
understand the distribution of units in the state as well as future infrastructure
planning. The information was collected through questionnaires and the
information collected was kept confidential by Industries and Commerce Dept.
JIMS Page 3

15. which will be used just for improving the delivery of services for the Industrial
Sector.
The survey would help the government to get an idea about the working number
of industries, employment generated by them, plan of expansion, electricity
consumption, and need of natural gas, level of investments and production ,
exports and the past growth pattern as well as future requirement. This data
would help the state government in framing policies and initiative for industrial
development. This would also help to know the number of micro, small, medium
and large enterprises in Haryana and whether government was able to help them
in their expansion plan.
The type of industries for survey was basically Service and Manufacturing
industries. Service industry included Advertising Agencies, Marketing
Consultancy, Industrial Consultancy, Equipment Rental and Leasing,
Photocopying Centers, Industrial Photography, Industrial R&D Labs, etc.
Manufacturing Industry Will Include Bread And Biscuits Manufacturing, Bricks
And Tiles, Cardboard Boxes, Carpets, Chemicals, Cold Storage, Die Making,
Embroidery, Footwear/Shoe Making, Furniture Works, etc.
For this, a questionnaire is made for the company and we are assigned to fill up
the questionnaire. To fill up the questionnaire, we required visiting each & every
industry situated in Haryana and met their admin, accounts or any manager, talks
to them and collects the information. After this survey all industries will be allotted
with a Unique Registration No. which will be used across all the departments like
labor, pollution board, commercial taxes etc. for the clearance of e-governance
mode.
The company officials would map the location of industries through GPS device.
JIMS Page 4

16. OBJECTIVE OF STUDY
To Understanding the industrial requirement for land, financial assistance, natural
gas linkage etc.
 To understand the growth patterns in past & nature of requirements of industrial
units, particularly, factors of production for future growth.
 To work in Statistical Analysis in framing future development initiatives & policy.
 To Understanding the whole processes and procedures for improvement of
current policy of Haryana government.
 To Develop a Database of each Service & Manufacturing Industry based in
Haryana So that it is helpful for Haryana Government in framing the Industrial
policy.
.
 To provide the Haryana Government with the reliable database of the industrial
units established in the state, which is a pre-requisite for informed decision
making and policy interventions in a dynamic economic scenario.
 To register all those industries/companies which have not been registered till
now.
 To provide a “Unique Registration Number”, which shall be used as a unique
reference number across the related departments (for e.g. Labour, Pollution
Board, Commercial Taxes, Power Utilities, etc.) for creation of a common
platform for various approvals/clearances in the governance mode.
JIMS Page 5

17. Brief on the Industrial Development in India
Macro level analysis for industrial development scenario indicates that about
45% of country's registered factories (129,704), catering to an employment of
3.36 Million sizes, are located in DMIC states. Moreover, about 1.234 Million
registered small scale industries, constituting 46% of overall country, are located
in DMIC states. It is analyzed that about 52% of registered factories and
corresponding employees are based in Maharashtra and Gujarat states,
indicating the extent of industrialization in these states. In terms of Gross
Industrial Output and Export trends, DMIC states together constitute 56% of
country's industrial output (INR 12,874 billion) and 62% of country's total exports
(INR 4564 billion) in 2005-06. It is important to note that, Maharashtra and
Gujarat together contribute 61% of gross industrial output and 72% of exports
amongst the DMIC states.
JIMS Page 6

18. Numberof Gross
Registered Industrial
Numberof Total Number of
Factories* Output (INR Exports
DMIC States/ Registered Employeesin
Billion)* (INR
UT SmallScale Registered
Billion)^
Industries# Factories*
Maharashtra 17,474 151,749 1114070 2383 1416
Gujarat 12,795 185,008 729310 2073 645
Delhi 3,197 26,807 115478 160 233
Haryana 4,265 88,271 318266 620 145
Rajasthan 5,452 88,486 245274 376 123
Uttar Pradesh 9,237 402,606 569603 934 150
Madhya
2,995 289,042 156565 380 117
Pradesh
UT of Dadra &
Nagar Haveli, 2,346 2,629 111738 360 12
Daman & Diu
Total DMIC
57,761 1,234,598 3,360,304 7,286 2,841
States/ UT
India 129,074 2,672,188 7,870,081 12,874 4,564
% of India 45% 46% 43% 56% 62%
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19. A Brief on the Industrial Scenario in Haryana
JIMS Page 8

20. General Information
Haryana became a new state on 1st November 1966. Haryana is situated in the
north between 27 deg 37' to 30 deg 35' latitude and between 74 deg 28' to 77
deg 36' longitude. Haryana has Uttar Pradesh on its eastern border, Punjab on
its western border, Uttaranchal, Himachal Pradesh & Shivalik Hills on its northern
border and Delhi, Rajasthan and Aravali Hills on its southern border. The altitude
of Haryana varies between 700 ft to 900 ft above the sea level.
Fact File
Geographical Area 44,212 sq km
Capital Chandigarh
Population in lacs (2011) 253
Percentage to total population in India 2.09%
Literacy 76.64 percent
Principal Language Hindi
(Source: Census 2011)
JIMS Page 9

21. ADVANTAGE HARYANA
 Haryana offers excellent location to start any industry. It has a rich
industrial base and a sound infrastructure.
 Forty percent of the national capital region falls in Haryana state and thirty
percent of the state is notified National Capital Region (NCR).
 Ninety-three of top Fortune -100 companies with their corporate offices
and production bases already in Haryana.
 The state has impressive infrastructure facilities in relation to road and rail
network, well-developed industrial estates, good banking facilities, reliable
communication network, modern technical institutes and developed
commercial markets.
 World-class industrial, corporate and residential estates with highly
competitive prices developed and managed by highly professional and
world-renowned Private and Government agencies.
 Haryana is in close contact with the cosmopolitan world, being close to
Delhi. International and domestic airports, diplomatic and commercial
complexes are in near proximity. Indira Gandhi International Airport is just
ten minutes drive from Gurgaon, an emerging metropolis.
 Strike/lockouts are bare minimum. Negligible loss of man-days.
 Haryana has an efficient administrative and delivery system. Its endeavor
has always been to simplify procedures, eliminate red-tapism and willful
delays and ensure transparency in decision-making.
JIMS Page 10

22.  Special emphasis is laid on planned development of infrastructure and
providing eco-friendly environment conducive to healthy growth of
industry.
 Haryana has adopted investor-friendly policies. These policies have been
adjusted in accordance with the changing economic scenario and are far
more liberal and transparent. These policies are geared towards
promoting private investments- both domestic and foreign.
 Large manufacturing, capabilities. Strong private sector.
 Developed banking system with over 4500 bank branches.
 Skilled manpower and professional management including engineers,
managerial personnel, accountants etc.
 Conducive foreign investment environment.
 Well-balanced package of incentives.
 One of the top agrarian states contributes substantially to the national food
grain pool of wheat, rice, coarse cereals and pulses.
 Haryana today produces more than 50 percent of passenger cars, 50
percent of motorcycles and 25 percent of tractors, 25 percent of bicycles
and sanitary wares manufactured in the Country.
 Under the New Industrial Policy (NIP) the state has received investment
proposals of worth over one lakh crore rupees in the areas of automobiles
& automotive components, information, technology, readymade garments.
JIMS Page 11

23. BREIF ON DEPARTMENT OF INDUSTRIES &
COMMERCE (DIC)
The Department of Industries & Commerce, Haryana functions as nodal
department to promote industries in the State and to facilitate the entrepreneurs
for setting up of Industries in the State. The role of the department is promotional
and of motivator. Persons interested to set up Industry are advised regarding
availability of land, procedure for allotment of land, conversion of land use,
pollution control clearances, incentives and concessions to the industry. The
department pursues different schemes of the State Govt. and the Central Govt.
which are implemented for development of Industry. It also acquires land
developing Industrial Estate / Parks by HSIIDC, Registers Firms & Societies.
JIMS Page 12

24. OBJECTIVES OF DIC
1. Accelerate the overall efforts for industrialization of the district.
2. Rural industrialization and development of rural industries and handicrafts.
3. Attainment of economic equality in various regions of the district.
4. Providing the benefit of the government schemes to the new entrepreneurs.
5. Centralization of procedures required to start a new industrial unit and
minimization of the efforts and time required to obtain various permissions,
licenses, registrations, subsidies etc.
JIMS Page 13

25. BRIEF ON Haryana State Industrial and Infrastructure
Development Corporation (HSIIDC)
Instituted and established in 1967, HSIIDC is a Public Limited Company owned
by the Government of Haryana. Set up as a catalyst for promoting and
accelerating the pace of industrialization in the state through development of
industrial infrastructure in the state and provides a wide spectrum of services
under one roof with the concept of “Total Industrial Support” for its clientele.
Being an intrinsically customer oriented organization; HSIIDC has often gone
beyond the call of duty in helping to give concrete shape to the destiny and
vision of thousand of entrepreneurs. HSIIDC has played a pivotal role in
revolutionizing the industrial scenario of the state by taking on the role of
trusted friend and guide providing crucial support and creating the environment
where nascent projects are able to attain their fruition and become vibrant
industries.
Today, 44 years after transforming the state it is still the premier institution
infrastructure development for industrial promotion and investment facilitation. It
has played a key role in the well being and progress of Haryana and has been
instrumental in the evolution of Haryana from a primarily agrarian state to one
of the highly industrialized states in the country. HSIIDC has clearly set a new
order in motion in the state which, by virtue of its influence, has usher more
dynamic future, resounding with greater progress and prosperity.
JIMS Page 14

26. OBJECTIVES OF HSIIDC
1. To promote and accelerate the pace of industrialization in the state
through development of industrial infrastructure in the state and provides
a wide spectrum of services under one roof.
2. To provide crucial support and create the environment where nascent
projects are able to attain their fruition and become vibrant industries.
3. To develop various industrial estates and industrial model townships
equipped with all the facilities for the industries so that they can flourish
along with the state.
4. To provide customized professional services to support the entry and
successful establishment of projects in Haryana.
5. To provide financial services like General Term Loan, Working Capital
Term Loan, Loan under TUF Scheme, etc. to corporate entities and
partnership firms having manufacturing set up or intending to set up one
in the state because of the ever-growing needs of the industrial sector.
INDUSTRIAL DEVELOPMENT IN HARYANA
HSIIDC is definitely keeping up to its word. Since its inception it was doing what
it was made for but in the recent years Haryana has shown tremendous
improvement in terms of infrastructure and this all has only been possible
because of this Haryana Development Corporation i.e. HSIIDC.
Development of well planned infrastructure has been recognized by the state
govt. as key to overall growth of economic activity in the state and in this
JIMS Page 15

27. direction the corporation has been retained as nodal agency of the state for
development of industrial and related infrastructure. To meet this end, besides
developing Industrial Estates, Industrial Model Townships, Specialized Parks
for Cluster Development aiming to help the entrepreneurs to set up their
industrial venture, infrastructure for connected institutional, commercial and
residential facilities is also created.
Besides having basic infrastructure facilities like motor able road access to the
site, water supply system, electrical infrastructure, sewerage and drainage
system, the industrial estates developed by the corporation also have various
Secondary and Tertiary level facilities like CETP, solid waste disposal, parking
facilities, convenience shopping facilities, communication/telecom services,
banking, post office, institutional sites, conferencing and entertainments, petrol
and service stations as well as social infrastructure facilities like industrial,
schooling etc., depending on the size/growth of the industrial estates and other
relevant factors. Various industrial clusters have come up across the state like
Footwear and Accessories in Bahadurgarh, Automobile and Auto Components
in Gurgaon- Manesar- Bawal region, agriculture implements in Karnal,
Scientific Goods in Ambala and Saha, Handloom Hosiery and Textile Goods in
Barhi, Heavy Engineering and Machining in Faridabad, Food Processing in Rai
and Saha etc. The corporation has also taken up various other mega projects
for creation of industrial infrastructure for improving the transport network and
services in the state.
The HSIIDC has developed an Industrial Model Township (IMT) at Manesar.
More and more IMTs are being developed at Rohtak (3800 acres), Faridabad
(1800 acres), Roz-ka-Meo (1500 acres) and Kharkhoda (3000 acres). While the
development works for IMTs at Rohtak and Faridabad are underway, plans are
being finalized for the Roz-ka-Meo and acquisition of land for the IMT at
Kharkhoda has been initiated.
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28. BRIEF ON THE SSI SECTOR
The small scale industry sector accounts for around 95% of the industrial units,
40% of the manufacturing sector output, 36% of exports and provides direct
employment to 18 million persons in around 3.2 million registered SSI units in
India. The small-scale industries sector comprises of modern and traditional
industries. The modern segment comprises of industries under SIDCO and
power looms, while the KVIC, handlooms, handicrafts, coir, sericulture and silk
boards manage the traditional industries. Further classification divides the
industries into organized and unorganized sectors based on the criteria of
employment in combination with the use/ non-use of electric power.
Credit dispensation to the small-scale industries sector is controlled by SIDBI,
Commercial Banks, Regional Rural Banks, Co-operative Banks, State Financial
Corporations, State Industrial Development Corporations and State Small
Industries Development Corporations. Other agencies include NABARD, KVIC,
NSIC and NEDFI.
Haryana
No. of Registered 89.50
SSI Units ('000)
Employment ('000) 504.14
Fixed Investment 15,182
(Rs million)
Production (Rs
37,565
million)
Repairing Service for Capital goods, Metal
Predominant
Products, Leather and Fur Products, Food
Industries
Products, Food products, Wood & Furniture etc.
Rice, Sugar and Milk Products, Cotton Yarn &
Major Exports Cotton Fabrics, Readymade Garments, Tractor &
Parts, Electronic Goods.
Need for Modernization and Technology Up
gradation, Need for availability of timely and cost
Major Issues
effective resources, Delayed payment of
receivables, Need for R&D and Quality certification,
JIMS Page 17

29. Need for strengthening the system of information
dissemination.
SSI REGISTRATION
Small Scale and ancillary units (i.e. undertaking with investment in plant and
machinery of less than Rs. 10 million) should seek registration with the Director
of Industries of the concerned State Government.
REGISTERING YOUR SSI UNIT
The main purpose of Registration is to maintain statistics and maintain a roll of
such units for the purposes of providing incentives and support services.
States have generally adopted the uniform registration procedures as per the
guidelines. However, there may be some modifications done by States. It must
be noted that small industries is basically a state subject. States use the same
registration scheme for implementing their own policies. It is possible that some
states may have a 'SIDO registration scheme' and a 'State registration
scheme'.
JIMS Page 18

30. BRIEF ON THE MSME SECTOR
MICRO, SMALL & MEDIUM ENTERPRISES DEVELOPMENT
ACT, 2006
While the small scale industries continued to be important for the economy, in
the recent years the small scale services have also emerged as a significant
sector contributing substantially to the economy and employing millions of
workers. Therefore, it became necessary, as is the practice worldwide, to
address the concerns of both the small scale industries and services together
and recognize them as small enterprises. In a fast growing economy like ours,
the natural mobility of small enterprises to medium ones has to be facilitated
through appropriate policy interventions and legal framework. The Indian
government also planned to encourage small and medium scale enterprises to
form clusters to power economic growth. With these objectives in view, the
Government came with an exclusive legislation for micro, small and medium
enterprises and therefore, the Small and Medium Enterprises Development Bill
2005 which was enacted in June 2006 was renamed “Micro, Small & Medium
Enterprises Development Act, 2006”. The Act was published in gazette of India
on June 16, 2006. However, it came into force from 2 nd October, 2006.
The Act aims at facilitating the promotion and development of micro, small and
medium enterprises and for matters connected therewith or incidental thereto.
One of its primary objectives, according to the press release, is to make
provisions for ensuring timely and smooth flow of credit to small and medium
enterprises. With this act, even the concept of ‘Industries’ has been changed to
‘Enterprises’ which can be classified as:
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31. 1. Enterprises engaged in the manufacture/production of goods pertaining to
any industry.
2. Enterprises engaged in providing/rendering of services.
The definitions of Micro, Small and Medium Enterprises would thus be in place
of the existing definitions of Small & Medium Industries and SSSBEs/ Tiny
Enterprises. The following important points may please be borne in mind:
 Micro Enterprises would include Tiny Industries also. Micro, Small
Enterprises (Manufacturing) would mean (and replace) Small Scale
Industries (SSIs).
 Medium Enterprises (Manufacturing) would mean (and replace)
Medium Industries (MIs).
 Micro, Small Enterprises (Services) and Medium Enterprises
(Services) would mean Other Small & Medium Enterprises such as
Professional & Self-Employed, Small Business Enterprises, and Small
Road/Water Transport Operators and Other Service enterprises,
engaged in providing/rendering of services.
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32. In accordance with the provisions of Micro, Small & Medium Enterprises
Development (MSMED) Act, 2006, the Micro, Small and Medium
Enterprises (MSME) are classified into two classes:
 Manufacturing Enterprises: The enterprises engaged in the
manufacture or production of goods pertaining to any industry specified
in the first schedule to the industries (Development and regulation) Act,
1951). The Manufacturing Enterprises are defined in terms of investment
in Plant & Machinery (excluding land & buildings) and further classified
into:
a) Micro Enterprises – investment up to Rs.25 lacs;
b) Small Enterprises – investment above Rs.25 lacs & up to Rs. 5
crore;
c) Medium Enterprises – investment above Rs.5 crore & up to Rs.
10 crore.
 Service Enterprises: The enterprises engaged in providing or rendering
of services defined in terms of investment and are in equipment
(excluding land & buildings) and further classified into:
a) Micro Enterprises – investment up to Rs.10 lacs;
b) Small Enterprises – investment above Rs.10 lacs & up to Rs. 2
crore;
c) Medium Enterprises – investment above Rs. 2 crore & up to Rs. 5
crore.
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33. MOVING ON THE INDUSTRIAL TRAIL: REWARI
Rewari district has made unprecedented progress on the industrial front in the
last few years. A number of policy initiatives announced by the Government of
Haryana from time to time have provided impetus for a rapid growth of industries
in the district. The factors like, its ideal location on the National Highway (Delhi–
Jaipur road), being in proximity to Delhi, its well developed infrastructural base
like extensive roads and communication network all over the district, total
electrification, a large pool of skilled manpower, all supportive social environment
and above all the development of various industrial colonies/ estates, such as,
Dharuhera Complex, Rewari Complex and Bawal Growth Centre have made
Rewari the choicest location for industries and as such high-tech and high value
projects involving foreign collaborations and investment have come up in this
area.
The prominent industries among them are in
i. Dharuhera Industrial area
ii. Bawal Industrial area
iii. Rewari Industrial area
The products range is wide, such as, Motor Cycles, televisions, non-woven
carpets floor tiles, beer, cotton and synthetic Yarn, metal cans, jelley filled,
telephone cables, copper and brass sheets and circles, zippers, disposable
syringes and heavy earth movers and a host of other consumer and industrial
products.
There are 56 Large & Medium scale industrial units with an investment of about
Rs. 890 crores. The annual turn-over in the Large scale sector exceeds Rs.2050
crores. The employment provided in this sector is more than 16,000 persons.
There are more than 2250 small scale and rural industries in the district with an
investment of more than Rs. 65 crore producing industrial goods worth Rs.130
crore annually and providing employment to about 6800 persons.
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34. The small scale units are manufacturing a wide range of products, such as,
industrial brass and copper sheets, brass handicrafts, zinc oxide, Light
engineering products, cotton textures Yarn, cement etc. The industrial non-
ferrous metal sheets manufactured in Rewari find a wide application in electrical
and tea industry.
The industrial units in Rewari district are exporting a number of products, such
as, motor cycles, cotton yarn, hand tools, slates, pharmaceutical, ceramic tiles to
a number of countries, such as Australia, Singapore, U.S.A., Germany, Sri
Lanka, China, Pakistan etc. The export from the district exceed Rs.30 crore
annually.
There are about ten 100% export oriented units in the district which are
manufacturing and exporting cotton yarn, zipper, television, slates etc, more such
units are in the pipe line which will manufacture a wide range of items, such as,
terry towels, beer and beverages etc. Investment, in industrial growth centre at
Bawal in Rewari district is coming up fast. The benefits of centrally declared
backward district will be provided to the entrepreneurs in this growth centre. The
area covered by this growth centre would be 1200 acres, Approx. 106 industrial
plots have already been allotted to the entrepreneurs residing within the country
and to NRIs by Haryana State Industrial Development Corporation Ltd. The
industrial projects coming up at Bawal Growth Centre would be entitled for capital
subsidy sales tax exemption/deferment etc.
 M/s Space Age India Ltd.
 M/s.Indo Nission Foods Ltd.
 M/s T.I.T. Metal Ltd.
These are some of the prestigious units coming up in this area.
Udyog Kunj, a mini industrial estate has come up at Suthani in this district which
has been developed by HSIDC It has 10 built up sheds in the plot area of 47
JIMS Page 23

35. sq.mtrs. each, and 85 plots of 66 sq.mtrs. each, for industries to be sent up by
the rural youth.
All the 10 sheds have already been allotted to rural entrepreneurs by HSIDC and
industrial activities in four sheds commenced. 25% subsidy up to a maximum of
Rs.2.00 Lacs will be given by Haryana Government to rural youths setting up
their units in UDYOG KUNJ.
DHARUHERA INDUSTRIAL AREA:
 M/s Hero Honda Motors Ltd.
 M/s O.C.C.L. Ltd.
 M/s G.K. Invel Transmission Ltd.
 M/s Pasupati Spining And Weaving Mills Ltd.
 M/s East India Syntex Ltd.
 M/s Inertia India Ltd.
 M/s Delton Cable Ltd.
 M/s Uni Products Ltd.
 M/s Rico Auto
 M/s Omax Auto Ltd
JIMS Page 24

36. BAWAL INDUSTRIAL AREA:
 M/s Y.K.K.India Ltd.
 M/s Asahi India Safety Glass Ltd.
 M/s Backton & Dickinson Ltd.
 M/s Svedala India Ltd.
 M/s Anant Raj Clay Products
REWARI INDUSTRIAL AREA:
 M/s Aggarwal Metal Works Ltd.
 M/s Gupta Enterprises
 M/s Haryana Petro Chemicals Ltd.
 M/s Everest Metal Works
JIMS Page 25

37. CHAPTER-2
PROFILE OF THE
ORGANISATION

38. “DEXTER” is a consultancy firm which started as a group of young entrepreneurial
Professionals from IIM-A, MICA, NIRMA, MS University, IBS, MDI-GGN, BKSBM,
UVPCE etc., came from varied background, they have come together to create a team
in multiple areas across domains with an ever-increasing array of services. It started as
a one-room setup before 5 years without capital, client or experience. And now it has
set up branches at Mumbai, Bangalore and NCR, apart from the headquarters at
Ahmadabad. With the average age of the core team at about 27, Dexter has now built a
panel of senior advisers and mentors whose experience and expertise in their domains
combines with our ability to execute and helps us design and deliver on project time and
again.
JIMS Page 26

39. Dexter have applied the philosophy of joint ownership and sharing of gains. In the area
of technology Dexter have a lot of people with backgrounds in technology help them to
easily leveraged technology for operational efficiencies in planning and execution. This
has allowed Dexter at times to deliver work on impossible deadlines. With practices like
100% audio recording of interviews, 100 % data validation followed by 100 % telephonic
verification in place now, Dexter has been trying to create practices and systems that
assure authenticity of data for each primary research they undertake.
DEXTER TEAM
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40. HIERARCHY OF ORGANISATION:
MD & CEO
Vertical Heads Project Heads
Software Developer Research Associates Research Associates
Backend Employees
With practices like 100% audio recording of interviews, 100% data validation followed
by 100% telephonic verification in place now, Dexter has been trying to create practices
and systems that assure authenticity of data for each primary research we undertake.
Our project with Dexter Consulting Ltd was dealing with market research and
conducting survey for Government of Haryana.
JIMS Page 28

41. WORKING WITH MENTOR
PRODUCT AND SERVICES
JIMS Page 29

42. DEXTER ARE OFFERING SERVICES IN 8 AREAS:
SME Consulting – Dexter works on a specific consulting model based on end
to end planning and execution of selection areas and functions for a SME. The
idea is to aggregate strategy and execution of support functions like Marketing,
Sales, PR, IT, HR, Administration and Processes for an SME so that the top
management at the clients’ place can focus on their core areas of expertise.
Market Research – Market Research is their flagship service offering. They
offer qualitative as well as quantitative research through both- primary as well as
secondary methodologies. Their service in this area include:
 Consumer Research & Brand Research
 Product/ Concept Testing
 Business Research
JIMS Page 30

43. Technology – Their offerings in technology includes all three- Service,
Solution, as well as Products. With a diverse experience across domain and
technology platforms, both in design and development, their portfolio includes:
 IT Consulting
 ERP Solutions and Products
 Mobile based Remote Data Acquisition Systems
 Customized Web and Mobile Applications
Process Consulting – Dexter’s expertise in technology and processes is
combined here with their on-ground understanding of how SMEs work and their
issues and priorities. Their offerings here are tailored to specific client
requirements and include one of more of the followings:
 Process Re-engineering and Design
 Process Implementation and Monitoring
 Process Audits
 IT Systems, Solutions and services
 Vendor Selection and Management Services
 Training of top/ middle/ lower management as well as staff in processes &
systems
Infrastructure Research – The offerings in this area include traffic &
transportation studies ( manual as well as video graphic), socio-economic
surveys, GIS exercises, Urban planning feasibility assessment studies,
infrastructure project impact assessment studies and field operations for
implementation of urban infrastructure projects.
JIMS Page 31

44. Social & Rural Projects – from the very beginning, operational expertise in
rural areas has been top priorities for Dexter and now they have set up a
separate division for the same. With projects across in the social sector including
work in:
 Public Health
 Tribal Affairs
 Primary and Secondary Education
 Women & Child Development
Vocational Education – Dexter’s work in this area includes
 Skill gap assessment studies
 Feasibility studies for skill development/ Up gradation centers
 Course and facility design exercise
 Planning and consulting in up gradation of ITIs
 Location selection studies
B2B Sales & Marketing – Dexter has now established a full- fledged division
offering end to end marketing and sales as a service. To begin with, the product
categories handled include:
 Interior Design Turnkey Projects
 Modular office Furniture
 Home Furnishing Products
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45. JIMS Page 33

46. COMPETITORS
JIMS Page 34

47. C
L
I
E
N
T
R
O
S
T
E
R
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48. CHAPTER-3
RESEARCH
METHODOLOGY

49. RESEARCH DESIGN
In research design is the conceptual structure within which research is conducted; it
constitutes the blueprint for the collection, measurement & analysis of data.
Type of research design I used for data collection is Descriptive Research Design.
Research layout Design as follows:
1. Procurement of Sales Tax Data: The research started by procuring the Sales
Tax Data from the government which helped in knowing the locations of the type
of industries and also helped as to where are the clustered units and where are
the scattered units.
2. Area Mapping on an Excel Sheet: Then the data from the Sales Tax Data
department was transferred to the excel format to categorize the industries as
per the location.
3. Prioritizing Areas for Registration of Companies: Then all the industrial areas
were given a priority or a sequence in which they had to be covered.
4. Allocation of Manpower for Different Geographical Areas: After that, various
officials of Dexter Consultancy Pvt. Ltd. were allocated different geographical
locations of Haryana and covering all the industries of that part was his/her
responsibility.
5. Approval of Local Industry Associations: Project Udyog being a government
project, everything was done by obtaining all the approvals from the government
even from the local industry associations like taking approval certificate for IMT
Manesar Association to cover IMT Manesar, etc.
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50. 6. Data Collection: This is the stage without which none of the researches are
possible. In this stage, the government approved forms were filled up by most of
the industries in the Haryana state with the help of the data collection team.
7. Designing and Maintenance of Follow-up Sheets: Then after the data
collection process, the follow-up sheets were created and maintained in order to
maintain the data of the industrial units such as name of the concerned person,
contact number, e-mail ID, status for filling up the form, etc.
8. Designing of Code Sheet or Master Data Entry Sheet: Then, the master data
sheet was created so as to convert the hand written data of the forms into soft
data so as to have a back-up of all the industrial data.
9. Data Entry: Finally, all the hand-written data of the forms was entered into the
master data sheet.
10. Data Cleaning: Data cleaning is a process in which all the data was verified and
corrected if there were any mistakes.
11. Mapping with Sales Tax Data: At this stage, all the GPS data is matched or
mapped with the Sales Tax Data to find if any units have been missed or not.
12. Preparation of Analysis Plan: Finally, with all the data handy, all the analyses
will be prepared. Since the research has not been completed till now so this
stage of preparation of analysis plan is yet to be completed by Dexter
Consultancy Pvt. Ltd.
13. TEAM WORK: We work as a team built on trust, respect, understanding and
mutual co-operation. Everyone’s contribution is equally important for this project.
We are honest, sincere, fair and transparent in our dealings. Team work and
coordination between every member of the team improve the performance of the
every member.
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51. TYPE OF RESEARCH DESIGN
a) Sampling Area:
Sampling area is a geographical one as in this project GURGAON is taken in to consideration.
b) Size of Sample:
Although this research of Project Udyog is not over yet and no analysis has been done by Dexter
Consultancy Pvt. Ltd. so far, but based on the small sample size of nearly 300 industries which
have been provided to me might represent the whole of the Haryana industrial area.
This sample size of 300 industries includes only manufacturing and service industries and no
trading companies.
d) Sampling Technique:
The sampling technique used is the Cluster sampling technique.
e) Time Frame
The time horizon is for the data collection is around 10 weeks.
f) Data Collection
Primary source: The primary source of data was collected through questionnaires that we got
filled by visiting various industrial areas situated in Gurgaon & Rewadi.
Secondary source: The secondary data utilized for the purpose of my research includes the
following:
 Sales tax department data
 Land allocation department data
 Internet
 Company Annual Report
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52. g) Questionnaire Design/ Formulation.
Questionnaires: - A questionnaire consists of a set of questions presented to
respondent for their answers. It can be Closed Ended of Open Ended
Open Ended: - Allows respondents to answer in their own words & are difficult to
Interpret and Tabulate.
Close Ended: - Pre-specify all the possible answers & are easy to Interpret and
Tabulate.
Types of question used in this project.
 Close ended Questions
To know the choice of the people regarding various matters.
 Dichotomous Questions
Which has only two answers “Yes” or “No?”
 Multiple Choice Questions
Where respondent is offered more than two choices. This is done to know the choice of
the customers regarding different matters.
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53. LIMITATIONS OF THE RESEARCH
The following limitations can be pointed out from the research that I conducted in
relation to the research problem:
 No role of central government: - It was a exercise done by govt. of Haryana only so
there were no role of central government, so we found some difficulties due to difference
in policies of central govt. and govt. of Haryana.
 This is not a mandatory exercise:- to give data and apply for unique registration no. was
not a mandatory exercise. So we got so many rejections during this process. If that was a
mandatory exercise then we could have collected more data easily.
 Head office at other place and company has so many companies- many companies
has their subseries and many companies has their different department has in different
place so they are not able to provide data easily.
 Management in other country:- So many companies are running their business from
other countries also and so many companies have tie up or joint venture with foreign
companies. So to get data from them is not easy task. They have to talk to concern person
who is not in the country. So it takes too much time.
 Confidential data :- confidential data like turnover, initial investment and investment on
land, building, machine and other things were asked in that questionnaire. So everybody
was not ready to share that data without confirming that particular survey and without
confirming all legal department of that company.
 Direct circular from Haryana Government is not provided- direct circular of that
survey was not provided to each and every company by govt. of Haryana. The circular
went to companies thru their associations. But some associations was not active in that
survey so all information about this survey was not properly spread.
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54. FIELD WORK
I used this method of GPS Mapping. It was extremely helpful to me to locate industries in
various areas.
GPS MAPPING- we also learn how to GPS mapping is done. GPS mapping is
provide the information where industries are located. With the help of GPS device we go
to the door step of the industries and mark with the device. With the help of the map
source software we create area map of each location that help data collection team to
find the industries
.
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55. GPS MAPPING TOOL
AREAS COVERED
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56. JIMS Page 43

57. JIMS Page 44

58. CHAPTER-5
ANALYSIS AND
INTERPRETATION

59. As per the data provided to me, some useful analysis has been drawn which tells about
the nature of the units, the financial status and other related data about the companies
in percentage terms. Since the data is strictly confidential as it contains the financial
statistics of many companies, therefore, it has not been shown in this report.
Following is the analysis based on several criteria such as:
1) FINANCIAL STATUS OF INDUSTRIES
From the above pie chart we can see that the maximum number of companies are profit
making. Some industries are at breakeven level i.e. neither they are making any profit nor
incurring any losses. Many companies are new to business which has started in 2012.
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60. 2) EXPANSION RATE OF INDUSTRIES
Expansion Rate of Industries
Yearly Only Once Never
23%
33%
44%
From the pie chart we can see that the expansion in industries in terms of machinery,
plant and capacity are considered to have expansion to the industry. Thus, the above
pie chart shows that most companies had expansion plan for only once in their whole
business. But some companies (approx. 33%) had expansion in every year. Rest of
companies didn’t mind to expand their business because they had no sufficient demand
and their profit making was decreasing.
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61. 3) REQUIREMENT FOR AN INDUSTRIAL DEVELOPMENT AREA
Requirement For an Industrial Development Area
80% 73%
70%
60%
50%
40%
30%
17%
20% 10%
10%
0%
Yes No Can't Say
From the above diagram it is evident that most of the industries are demanding for an organized
industrial area from the government.
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62. 4) STATUS OF CREDIT RATING
Companies Have Credit Rating
80%
70%
70%
60%
50%
40%
30%
25%
20%
10%
0%
5%
Manufacturing
Service
Others
From the above diagram it is evident that an 80% industry does not have Credit
rating, 15% have Credit Rating and a 5% industry does not aware about Credit
Rating for an organized industrial area from the government.
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63. 5) CATEGORY OF THE UNIT
Category of the unit
80% 70%
70%
60%
50%
40%
30% 25%
20%
10%
0% 5%
Manufacturing
Service
Others
From the above diagram it is evident that an 70% industry are manufacturing unit,
25% are Servicing unit and 5% industry are others like Trading Company.
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64. 6) UNITS LOCATED IN LAND WHICH IS SELF OWNED OR LEASE
Units Located in Land which is Self owned/Lease
50%
50%
40%
30%
20%
10% 10%
0%
SSI
MSME
From the above diagram it is evident that an 60% industries land are Self owned and 40%
Industries Land are on Lease basis.
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65. 7) NATURE OF FIRM
Type or Nature of the Firm
50%
50%
45%
40%
35%
30%
25%
20%
15% 10%
10% 5%
5%
0%
SSI MSME SIA
From the above diagram it is evident that an 55% industries are Pvt. Ltd./Ltd. Companies,
30% Industries are Proprietorship and 15% Industries are Partnership.
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66. 8) REGISTERED WITH WHICH BODIES
Registered with Which Bodies
SSI MSME SIA OTHERS
35%
50%
5%
10%
From the above diagram it is evident that an 50% industries are Registered with
SSI(Small Scale Industries, 10% Industries are registered with MSME(Micro Small
Medium Enterprise), 5% Industries are Registered with SIA and Rest 35%
Industries are Registered with any other bodies.
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67. CHAPTER-5
FINDINGS AND
RECOMMENDATIONS

68. FINDINGS AND INFERENCES
As per the data and the analysis done, the findings are:
1. 3/5th of the industries in the Haryana state are in profit, 1/8th of the industries in Haryana
are incurring losses, and another 1/8th of the industries just started recently in 2012 and
another 1/8th are running in breakeven.
2. Most of the industrial development has been done in a much planned manner in terms of
cluster development like Industrial Estates, Industrial Model Townships (IMTs), and as
per the nature of the industries, the public utilities and the safety utilities have been
provided by the HSIIDC. For example, an area that has a majority of industries which are
more fire-prone, the industrial development department planned and did set up more fire
stations in their close vicinity.
3. It was also found that government is providing subsidies and even interest-free loans just
to promote the small scale and the cottage industries.
4. The manufacturing industries in Haryana have majority of the employees as males and
there are only 5% of the employees as females. But it’s altogether a different story when
it comes to service industries. 3/5th of the employees in the service industries are males
and the rest are females.
5. Other govt. Departments did not cooperate in the working.
6. Proper sources were not provided in case management for accommodation of interns, at
new locations.
7. At times it was tough to get proper attention of corporate and was subject to
misbehaviour on their part. Like had to face ignorance by managements in service sector.
8. Some big industries were not ready to share their information and cooperate in surveys.
9. It was tough to get paid investigators at new locations and that to for a short span of 15
days.
10. Proper authority was given to supervisors, so that they can take decisions which suits the
best, to give desired outputs.
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69. RECOMMENDATIONS
 Create awareness through publishing news in local newspaper.
 Before the survey, a person should go and create awareness to owners of the
company.
 Make appointments in large and medium companies.
CONCLUSION
 As per the data collected in the research and the analysis will be done on that
data by Dexter, it will be shown to the Haryana government and accordingly
government will design the policies and will finally implement them.
 And finally, all the industrial units that were covered will finally be provided with
the Unique Registration Number.
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70. PART-2
“CERC- A CONSUMER
PERCEPTION STUDY”

71. CERC’s GOALS
 Ensure total consumer safety against unsafe products and services through
education, research, awareness campaign and dissemination of the findings of
the comparative testing of consumer products and product information.
 Establish transparency and accountability of business and industry, including
utility services and the public sector;
 Resolve individual complaints;
 Protect the environment
INSIGHT: THE CONSUMER MAGAZINE
Insight – A bi-monthly consumer magazine was launched by CERC in 1998. The first
magazine of its kind in the country, INSIGHT is a treasure trove of rare information on
consumer news and views. INSIGHT talks to you about the products and services you
use day in and day out. Instances where you've been cheated, taken for granted--
INSIGHT has them all.
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72. The USP of the magazine is its test reports on consumer products tested at out in-
house comparative product testing laboratory on a regular basis. Besides this, INSIGHT
also brings you well researched product and service guides such as those on
Mediclaim, Home Insurance, Refrigerators, Washing Machines etc. also included are
articles on consumer Law, Environment, finance, Misleading Ads, food, Health &
Nutrition and Unsafe Products. The earlier edition of INSIGHT was Consumer
Confrontation which also carried most of the current sections of INSIGHT. The new
avatar of INSIGHT was only because of the product testing labs being introduced in
1998. Additionally, it also includes articles on Consumer Law, Environment, finance,
Misleading Ads, food, health & nutrition etc.
INSIGHT accepts no commercial advertisements in order to maintain its credibility and
impartial nature. CERC also do not accept product samples from manufacturers. All
samples for testing are purchased from the open market just like you would do.
Manufacturers are debarred from using their test reports for advertising their products or
companies.
Insight has a large subscription base with a circulation of over 10,000 copies. Besides
this, a large number of consumer groups which are members of CERC get the
magazine and they in turn publish it in vernacular languages. A number of consumer
columillionists also cover our test reports regularly in their columillions.
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73. 2.2 Objectives of the Research
1. To understand the overall perception/image of CERC amongst few defined
stakeholders and recommend steps to be taken to increase the Brand Value (in
terms of positioning, perception, awareness etc) of CERC.
2. To identify the core reasons for significant decline observed in
 Number of subscriptions of Insight
 Number of complaints received
 Number of legal cases
 Number of PILS / class suits
 Advocacy issues
 Number of Test Reports
2.3 Research Methodology
TYPE OF SURVEY
Dexter proposed to carry out a survey using questionnaires and personal interviews.
Field investigators were appointed for this purpose and they were trained to handle
impromptu queries and concerns of the respondents. There was also an option to
conduct this survey online and also telephonically.
RESEARCH DESIGN
Research designs are of two types ‘qualitative’ research design and ‘quantitative’
research design. However, fixed designs need not be quantitative and flexible designs
need not be qualitative. In fixed designs, the design of the study is fixed before the main
JIMS Page 58

74. stage of data collection takes place. Fixed designs are normally theory-driven;
otherwise it is impossible to know in advance which variable needs to be controlled and
measured. Often these variables are quantitative. Flexible designs allow for more
freedom during data collection. One reason for using a flexible research design can be
that variable of interest is not quantitatively measured, such as culture.
Researcher adopted qualitative research design rather than the quantitative one and did
consider the sample of subscribers, out of which half of them were existing subscribers
and the others were the drop-outs or those who had subscribed the Insight magazine in
the past.
SAMPLE SIZE
To conduct this research, a sample size of 45 respondents was taken which contained
both the existing subscribers as well as the drop-outs. And then from these
respondents, data was collected which indicated as to what were the reasons to end the
subscription and also to know the perception of the existing candidates about the
magazine and also to know if they were having any problems regarding the magazine
and if they had any suggestions.
Type of No. of
Subscribers Subscribers
Existing 19
Drop-outs 26
Total 45
*List of Existing and Drop-outs Customers is in appendices.
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75. DATA COLLECTION TOOL
The tool that was chosen for data collection for this research was in the form of
questionnaires that includes both open-ended as well as close-ended questions to have
a better understanding of the perception of the respondents about CERC and the
Insight magazine. The same questionnaire is also attached in the appendix section.
DATA VALIDATION
After collecting the data, it was validated through logical checks which were done
through set processes and systems which ensured that in case of any illogical
conditions, the sample would out rightly be rejected and the total number was again
sent on the field for the collection of new data.
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76. FINDINGS AND INFERENCES
Reasons for declination of sales of Insight magazine: - After that all collection of
data I personally came on that result that these are major reasons why sales of
insight magazine went down.
1. Same stuff: - As per answer of people I got to know that there was Monotonous
in publishing the magazine. No new stuff is being added for quite some time.
Because it is a consumer helping magazine is was not possible to entertain their
costumer very much so all article was related to each other and somewhere
same again and again. So consumers were not happy with it.
2. Less interest: - Consumers show less interest for filing complaints due to long
procedure consumers was not that much interested to filling complaints due to
very long procedure.
3. Subscription on time: - Many of the customers did not receive their subscription
many a times and as consumers were replying they were getting so many copies
too late so they were not happy with that.
4. Less issue covers for the national level: - as subscribers of that magazine
were saying that they were more interested in national issues and national
articles or topics. But they were not getting the same so that was also a reason
for declining the sale of Insight.
5. Less promotion activities: - promotion team of insight is not very active so
apart from subscribers very few know about that magazine.
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77. RECOMMENDATIONS
1. Free samples of magazine need to be distributed to new potential consumers.
2. More emphasis should be given on brand awareness through television &
newspaper.
3. Should create “customer feedback cell or customer helpline” for fast recognition
of customers’ issues.
4. A customer experience wall can be formed where customer can share, upload
their experiences.
5. Best experience shared can be awarded by giving discount coupons on
subscription.
6. A new line in the product can be introduced. For example interviews, articles &
comments of experts, etc.
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78. LEARNINGS
The entire research project helped me to understand on what basis these service
and manufacturing industries are divided into micro, small, medium and large
segments. And these were the main learning which I got from these projects.
JIMS Page 63

79. 1. Way to approach: - Project udyog was a project where we have to visit companies
and collect the data so when anybody is visiting any company we have to approach
guard first and then the senior authority. So the way to approach was very important.
Firstly you have to convince a guard in different attitude and after just few minutes you
have to convince GM, senior manager or the director of that company.
2. Communication skills: - I was visiting 15 to 20 companies in a single day and
meeting GM, senior managers and directors. So I felt a positive change in my
communication skills.
3. Managing areas: - I was taking care of 3 areas of Gurgaon where I had to collect
data of more than 200 companies. I got to learn that how to manage that all areas from
starting from data collection to completion of that particular area.
4. Team development: - If a team of 10 to 15 members is required in very short time for
a particular area then how to develop a team is very tough task.
5. Training: - For train someone in a work you have to train yourself first. As firstly I
have collected data for that same project I trained a 15 member’s team in office and on
field also. From making understand that form or questionnaire to completion of entry in
soft copy of that form after collecting data. In on field training I trained them how to
approach and talk to a senior authority and how to convince them to provide confidential
data. I got to learn how to manage issues and conflicts in team members and work of
team.
6. Strategy making: In this project strategy making was very important task. Firstly
strategy making part was in Allocation of areas of 60 members from office that which
area will they visit and how many members will be allocated for a particular area. Then
main part of that was how to strategize on field according to situation. If we have not
visited a particular area and after searching area we had to strategize again that how
will we cover that area according to current situation.
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80. 7. Develop required tools and formats:- As this project was a very new project so I
learned how to develop excel tools and formats.
Some formats we developed in this project:
1. Master data sheet
2. Code sheet
3. Area allocation sheet
4. Follow up sheet
5. Area address sheet
6. Inward sheet
7. Attendance sheet
8. Area files
9. Calling sheet
10. Accounts cash outflow inflow sheet
11. Visiting card managing file
8. Technical learning: - I learned lots of technical thing in that project. We were using
some technical tools for that project.
 GPS device: In technical learning I used GPS device to find, allocate and plot
industries on map. It is a device which helps you to find out all the companies
after using this. It generates a umber for every industry which helps you to reach
and approach a particular industry.
 Map source software: - After using GPS devise it generate a no for each
industry. And when we connect that GPS device to computer and connect it to
map source software it creates a file with the name of industry and full address of
that industry. After that we connect and put that file in Google map. Then it
automatically plots them on map. And anybody can find out these industries on
Google map.
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81. APPENDICES (PART-1)
 BIBLIOGRAPHY
 QUESTIONNAIRES

82. BIBLIOGRAPHY
WEBSITES
 www.haryana.nic.in/
 haryana.gov.in/doi-rfp-survey.pdf
 www.hsiidc.org/
 www.moneycontrol.com
 www.dexteronweb.com
 www.msme.gov.in/
 www.jagran.com/
 www.dcmsme.gov.in
 www.gurgaonchamber.org/useful_links/chambers_associations.htm
 www.mottmac.in
NEWSPAPERS
 Dainik jagran
 Navbharat Times
MAGAZINES
 Business Line
BOOKS
 Kotler Philips, Marketing Research : Analysis, Planning
Implementation & Control 9th Edition 1998, Prentice Hall of India Ltd.,
New Delhi

83. DIRECTORATE OF INDUSTRIES & COMMERCE
GOVERNMENT OF HARYANA
INDUSTRY SURVEY FOR UNIQUE REGISTRATION NUMBER
(FOR EXISTING INDUSTRIAL UNITS ESTABLISHED AS ON 31ST DECEMBER 2011)
GPS ID-
Interviewer’s Name: __________________________________________ Supervisor Name:________________________________________________
Inward taken by: ___________________Inward Date: ______________ Survey Date: __________________Validation Date:___________________
Form Validated by: ______________________________________________ Validation Comments: ___________________________________________
Verified by: 1.________________ 2.___________________ _____________________________________________________________________
Verification Date 1.________________ 2.___________________ Verification Comments 1.________________ 2.____________________
Allotted Unique Registration Number H R
BASIC PARTICULARS
Name of the Firm/Company
Type or Nature of the Firm/Company Proprietorship 0 Partnership 0 Pvt. Ltd/Ltd. 0 Any Other __________________________
Plot/Unit No.
Location/ Address of the
Area/Locality
Manufacturing Facility/Unit
City/Town/Village
Block District
Name of Authorized/Competent Respondent & Designation
Contact No. (Mobile/Phone) E-Mail ID
Classification of Area/Location (Please ) Urban 0 Rural 0 Industry Category (Please ) Manufacturing0 Service0
Date of Commencement of Commercial Production
D
D
D D
D
D M
M
M M
M
M M
M
M Y
Y
Y Y
Y
Y Y
Y
Y Y
Y
Y
(If exact date is not known,mention month/year)
SSI 0 MSME 0 SIA 0 Any Other______________________________________________
Are you registered with any
of the mentioned bodies?
Registration No. ______________________________________________________________________________________
Area of Land available under the Unit __________________ sq.mtr
__________________
__________________ Built-up Area _______________________________ sq.mtr
_______________________________
_______________________________
Whether allotted an Ind. Plot in HSIIDC/HUDA developed Ind. Estate or purchased/Own land outside the same (Pl. )
Conforming Area 0 Non-Conforming Area 0 HSIIDC/HUDA/Ind. Dept. Estate 0 Outside Controlled Area 0
Not Aware 0 Within Controlled Area and on CLU Basis 0 Not Aware 0
Units Located in Land which is (Please ) Self-Owned 0 Hired on Lease Basis 0
CREDIT STATUS & SUBSIDY
Does your unit have a credit rating? Is the Unit Self-Financed or loan has been availed?
Yes 0 No 0 Don’t Know/Can’t Say 0 Self Financed 0 Loan Availed 0
Term Loan Outstanding as on 31-03-2011?
Rs. ___________________________________________________________ Status on Term Loan? Regular 0 In Default 0 N.A. 0
Working Capital Loan Sanctioned as on 31-03-2011? Working Capital Loan Availed as on 31-03-2011?
Rs. _____________________________________________________________ Rs. _____________________________________________________________
Amount of Subsidy Availed from Government, if any?
Any other Rs. _________________
_________________________________
Capital Rs. ____________________ Gen Set Rs. ____________________ Freight Rs. ____________________
Financial Assistance availed from the state in the form of “Interest-Free Loan” Yes 0 No 0

84. EMPLOYMENT GENERATION
Details Male Female Total
Direct (on the rolls of unit)
Indirect (Through Outsourcing/Contract Labour), etc
Total Employment Generated
TAX REGISTRATION DETAILS
TIN CST
PAN Service Tax
EXCISE Any Other
ENERGY SOURCING DETAILS
Connected for Electricity Supply with: Do you have any power back-up facilities? Yes 0 No
UHBVN 0 DHBVN 0 No Connection 0 0
Sanctioned Load( in KVA): _____________________________ If Yes, Capacity of Gen-set Installed? (in KVA) _________________
Connected Load: (in KVA): _______________________________ Type of Fuel? Diesel 0 Gas 0 Others (Pl. Specify_____________)
Any preference for natural gas linkage? Yes 0 No 0 Don’t Know/Can’t Say 0
PRODUCTS MANUFACTURED/SERVICES OFFERED AS ON 31.03.2011
3. Items/Products Manufactured/Service Installed Capacity Average Selling Rate (in Rs.)
i). ______________________________________________________ _________________________________ _____________________________________________
ii).______________________________________________________ __________________________________ _____________________________________________
CAPITAL INVESTMENT
Any expansion done in last 3 Years? Yes 0 No 0 If Yes, Yr. of Expansion: ________, Increase in Capacity (in %):_______
Initial Capital Investment(on Machinery & Equipment) Rs. ____________________________________________________
____________________________________________________
____________________________________________________
Details of Capital Investment Phase-I Expansion Cumulative
Cumulative
made as per Original Book till 2010-
till 2007-08
Value 2008-09 2009-10 2010-11 2008-09 2009-10 2010-11 11
Land
Building
Machinery & Equipment
Others
TOTAL
Category of the unit (Pl. ) Micro 0 Small 0 Medium 0 Large 0
NEED & PLANS FOR EXPANSION
Any Need & Plans for Expansion? Yes 0 No 0 Don’t Know/Can’t Say 0
If Yes, would you like to be allotted land in a Developed If Yes, How much land (in sq. mtr): ______________________________
Industrial Estate? Yes 0 No 0 Possible Locations: _________________________________________________
TURNOVER & CAPACITY
Financial Year 2008-09 2009-10 2010-11
Value of Turn Over (in Rs.)
Value of Exports, if any (in Rs.)
Installed Capacity/Value of Services
Capacity Utilization (%)
Profit/Loss Status Profit Making 0 Incurring Loss 0
Do you have any other company apart from
Yes 0 No 0 If Yes, No of Companies ___________________________________
this one? (Any Sister Concern/Subsidiaries)

85. APPENDICES (PART-2)
 BIBLIOGRAPHY
 LIST OF CUTOMERS
 QUESTIONNAIRES

86. BIBLIOGRAPHY
WEBSITES
 www.cercindia.org
 www.insightmagazine.org/
 www.insight.com.na

89. Project - CONSUMER Date: D D M M 2012 Project Code
Respondent Name: Questn. ID
Address : Mobile No:
Alternate No.
Email ID:
CIRCLE
Ahmedabad A Hyderabad C Mumbai E NCR G
CITY
Bangalore B Kolkata D Indore F Pune H
DATA SUPPLIER DECLARATION- I declare that the respondent, whose name and address appear above, was
unknown to me until the interview. I confirm that, before returning this questionnaire, I have checked that it was carried out in
accordance with the MRSI Circle of conduct - the Market Research Professional Circle of conduct for this country, and
instructions supplied to me for this study. I understand that the information given to me during the interview must be kept
confidential.
Signature of the Name of the Name of
Interviewer Interviewer Supervisor
FOR OFFICE USE ONLY
1.Form Inward 3. Form Validated 3a. Validation Remarks
DATE Inward taken by:
DATE Validated by:
2. Profile
Check
(Quota)
Form Verified-1st Try Form Verified-2nd Try Form Verified-3rd Try
DATE Verified by: DATE Verified by: DATE Verified by:
Time of call Time of call Time of call
(24 hr format) (24 hr format) (24 hr format)
Verification Remarks-1st Try Verification Remarks-2nd Try Verification Remarks-3rd Try
Open Ends Coding Data Entered Notes/Remarks
DATE Coded by: DATE Entered by:

90. Q1 Please tell me your age in last completed no. of years Write the age & then code
R1 Below 18 years Close R3 30-50 years Continue Close in case
of 50 yrs &
R2 18-30 years Continue R4 50 yrs and above Close above
Q2 Please tell me the level to which you have been educated/pursuing (SA)
R5 0-9 standard Terminate R9 Graduate & Diploma Continue
R6 9-12 standard Terminate R10 Masters/MBA Continue
R7 Undergraduate Terminate R11 CA/CS/LLB/MBBS/CFA etc Continue
R8 Graduate Continue R12 Others Specify
Q3 Which of the following best describes your occupation? (SA)
R13 Working employee R16 Businessman/woman R19 Student
R14 Self Employed professional R17 Retired R20 Others
R15 Freelancer R18 Part Timer Specify
Q4 Note the gender of the respondent R21 Male R22 Female R23 Third gender
Q5 Note the marital status of the respondent (SA)
R24 Married R25 Unmarried R26 Widowed R27 Divorced
Q6 How many family members currently live with you? Ask as per the break-up and summaries in (g) and (h)
Note w.r.t the
(a) (b) (c ) (d) (e) (f) (g) (h)
age and gender Below 12 years 12-18 yrs 18-30 yrs 30-40 yrs 40-50 yrs 50 yrs & above ∑ Total number
R28 Males
R29 Females
Q7 Which of the following are you regularly involved with……… Prompt the options and note the responses
R30 Reading newspapers Continue R34 Watching news channels Continue
R31 Reading Magazines Continue R35 Reading non-fiction books Continue
R32 Listening to radio Continue R36 Online news/updates Continue
R33 Journals/newsletters etc. Continue R37 None of the above TERMINATE
Q8 SHOWCARD 1 : Which of the following have you ever experienced/come across? Tick all applicable
R36 Paid charges higher than printed MRP Continue
R37 Defected/broken/damaged products delivered and not changed Continue
R38 Products not replaced/repaired despite being in warranty period Continue
R39 Rotten food products in packed food Continue
R40 Disguised additional charges which were not told/informed about initially Continue
R41 Problems caused due to cited facilities not being there Continue
R42 Refund not given back/very delayed refund Continue
R43 Exploitative pricing in essential commodities Continue
R44 Billing issues with telecom/railways/flights/credit cards/banks etc. Continue
R45 Others 1,specify Continue
R46 Others 2,specify Continue
R47 None of the above Terminate
Q9 Are there any other instances which you or someone known to you may have experienced?
R48 No R49 Yes Specify

91. Questionnaire- B (Category)
Q10 You have said that there were case(s) where you felt that it was unfair to you, what did you do after it?
R49 Did nothing as it’s a common problem R51 Argued and ended it there
R50 Decided to do something, but didn’t R52 Took it up and fought for it
R53 Others Specify
You have stated that you have experienced a situation which you felt was unfair to you. Please share the details
Q11
with us. Ask about the cases in detail and code the relevant problem from Q8 (E.g.R40,R43)
Code
Case 1 (Verbatim)
Code
Case 2 (Verbatim)
Code
Case 3 (Verbatim)
Q12 Please recall and tell us the year/month when you experienced the latest of the aforesaid issues
R54 Year Y Y Y Y R55 Month M M R56 Other R57 Don’t remember