A study on industrial scenario in district gurgaon

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A study on industrial scenario in district gurgaon

  1. 1. SUMMER TRAINING REPORT ON “A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT GURGAON” With additional learning on CERC – A CONSUMER PERCEPTION STUDY “Submitted in the Partial Fulfillment for the Requirement of Post Graduate Diploma in Management (PGDM)”Submitted To: Submitted By:Ashwani Singh Ankush Goel(External Mentor) Roll No.: 122Dr. Rashmi Bhatia P.G.D.M. (2011-2013)(Internal Mentor) Jagannath International Management School MOR Pocket-105, Kalkaji, New Delhi-110019
  2. 2. DECLARATIONI, Ankush Goel, student of P.G.D.M. (2011-2013) at JIMS, Kalkaji;hereby declare that I have completed my Summer InternshipProject on the topic titled “A Study on Industrial Scenario inDistrict Gurgaon” as a compulsory part of my course curriculum.This project work is my original work and it has not beensubmitted elsewhere.Ankush GoelRoll No.: 122P.G.D.M. 2011-13
  3. 3. ACKNOWLEDGEMENTThis report could not have been possible without the sincere help and the timely supportprovided by a lot of people and I should fail in my efforts if I don’t pay my gratitude tothem.First and foremost I lend my sincere thanks to Mr. ASHWANI SINGH for providing methe opportunity to work with DEXTER CONSULTANCY PVT LTD and learn a lotduring the two months training. I also lend my gratitude to Mr. ABHISHEK for providingall the guidance and support needed during the training season.I also thank Dr. Rashmi Bhatia, My internal guide during the training period for beingthe source of inspiration and guiding me at every step. Without her proper and timelyguidance and support. I would not have been able to complete the training and thereport.ANKUSH GOEL
  4. 4. CONTENTSS.NO DESCRIPTION PAGE . NO. 1 Executive summary 1-3 PART-1 “A STUDY ON INDUSTRIAL SCENARIO IN DISTRICT GURGAON” 2 Chapter-1 Introduction 3-25  Objective of the study  Brief on industrial development in India  Brief on industrial scenario in Haryana  Brief on D.I.C  Brief on HSIIDC  SSI sector  MSME sector  Rewari 3 Chapter-2 Profile of the organisation 26-35  Introduction  Hierarchy of organisation  Products,competitor,clients roster 4 Chapter-3 Research methodology 36-44  Research design  Limitation of research  Field work 5 Chapter-4 Analysis and interpretation 45-52 6 Chapter-5 Findings and recommendations 53-54 7 Conclusion 54
  5. 5. PART-2 “CERC-A STUDY ON CONSUMER PERCEPTION STUDY” Chapter-18 Introduction 55-57  About CERC  CERC goals  Insight: the consumer magazine Chapter-2 589 Objective of the study Chapter-310 Research methodology 58-60  Research design11 Findings and recommendations 61-6212 Learning’s 63-6513 Appendices (PART1 & 2)  Bibliography  Questionnaires
  6. 6. EXECUTIVE SUMMARYThis report is based on the summer training done at the DEXTERCONSULTANCY LIMITED under the guidance of Mr. ASHWANI SINGH fordoing the work on “A STUDY ON INDUSTRIAL SCENARIO IN DISTRICTGURGAON” & “CERC- A CONSUMER PERCEPTIOM STUDY”.Dexter Consultancy was founded in year 2007 with a mission to leveragetechnology and business knowhow to add definitive value to the businesses ofsmall and medium enterprises. The company provides various services in areasof Market Research, Consulting, and Information Technology. The companyoperates mainly in Gujarat but it is also helping business enterprises of otherstates as well. During our fourteen weeks tenure with Dexter Consultancy weworked with different teams handling live projects. The projects undertaken dealtwith various kinds of business problems of organizations (clients) from differentsectors which included Hospitality industry, Pharmaceutical industry, processedfood (FMCG) industry, Education industry etc. Market research techniques wereused to identify the real business problems of the clients. The data collectedwere analyzed using different tools to assess the problems and in-depth analysiswas made to provide consulting to the client; it included solutions to the problemand certain recommendations.The duration of this training was from May 3rd, 2012 to June 30th, 2012. Initiallyproject given to me was “CERC- A CONSUMER PERCEPTION STUDY”. Forfirst 4 days I worked on the same under which I was asked to visit the existingcustomer of INSIGHT MAGZINE published by CERC located In different parts ofDelhi, taking their feedbacks about the magazines through a questionnaireprepared by the DEXTER and then convert the same feedback into the soft copyand then analyse the result and find out the reason for declination in the sale ofINSIGHT magazines.JIMS Page 1
  7. 7. Thereafter one week I started with a new project i.e. “A STUDY ONINDUSTRIAL SCENARIO IN DISTRICT GURGAON” given by me basedmarketing research company to the DEXTER CONSULTANCY LIMITED.During project UDYOG I visited total of 476 companies comprising of all types ofcompanies either it’s a manufacturing, servicing or an IT based company.During the training I tried to gather as much as information about the varioustypes of industries in HARYANA.To accomplish my objective I tried my level best to get the information from allthe companies I visited or all the client I met for having feedback about theINSIGHT magazine.JIMS Page 2
  8. 8. PART-1“A Study on Industrial Scenario in District Gurgaon”
  9. 9. CHAPTER-1INTRODUCTION
  10. 10. This project is given by Government of Haryana to undertake a census ofmanufacturing and service industrial units in the state. The survey has beenbecause of the government has old database about the working industries inHaryana. Government did not have any data after 1996 and they have not anyidea of the current scenario of the industry. This survey would help thedepartment to know the nature of requirements of industries, skilled manpoweretc. for future growth of the industries in terms of factors of production like land,credit needs, power and natural gas linkages, skilled manpower.After the completion of the survey as industry will be allotted A UniqueRegistration Number under which all the number of company like pan number,tin number, service tax number, excise number, central tax number, SSI numberetc will come under this unique registration number just like unique identificationnumber. This was free of cost and issued for each and every industry situated inHaryana. Unique registration number shall be used across the relateddepartments like Labor, Pollution Board, Commercial taxes, Power Utility etc. forthe creation of a common platform for various approvals/clearances in the e-Governance mode.DIC has engaged M/S Mott MacDonald, India to undertake this survey ofmanufacturing and service sector units in state of Haryana. Mott MacDonaldIndia has retained the services of Dexter Consultancy Limited, for engagingand supervising representatives/executives for the implementation and executionfor implementation and execution of operations for the study throughout the stateof Haryana.The company officials and students would map the location of industries usinghandheld Global Positioning System (GPS) device which would helpunderstand the distribution of units in the state as well as future infrastructureplanning. The information was collected through questionnaires and theinformation collected was kept confidential by Industries and Commerce Dept.JIMS Page 3
  11. 11. which will be used just for improving the delivery of services for the IndustrialSector.The survey would help the government to get an idea about the working numberof industries, employment generated by them, plan of expansion, electricityconsumption, and need of natural gas, level of investments and production ,exports and the past growth pattern as well as future requirement. This datawould help the state government in framing policies and initiative for industrialdevelopment. This would also help to know the number of micro, small, mediumand large enterprises in Haryana and whether government was able to help themin their expansion plan.The type of industries for survey was basically Service and Manufacturingindustries. Service industry included Advertising Agencies, MarketingConsultancy, Industrial Consultancy, Equipment Rental and Leasing,Photocopying Centers, Industrial Photography, Industrial R&D Labs, etc.Manufacturing Industry Will Include Bread And Biscuits Manufacturing, BricksAnd Tiles, Cardboard Boxes, Carpets, Chemicals, Cold Storage, Die Making,Embroidery, Footwear/Shoe Making, Furniture Works, etc.For this, a questionnaire is made for the company and we are assigned to fill upthe questionnaire. To fill up the questionnaire, we required visiting each & everyindustry situated in Haryana and met their admin, accounts or any manager, talksto them and collects the information. After this survey all industries will be allottedwith a Unique Registration No. which will be used across all the departments likelabor, pollution board, commercial taxes etc. for the clearance of e-governancemode.The company officials would map the location of industries through GPS device.JIMS Page 4
  12. 12. OBJECTIVE OF STUDY To Understanding the industrial requirement for land, financial assistance, natural gas linkage etc. To understand the growth patterns in past & nature of requirements of industrial units, particularly, factors of production for future growth. To work in Statistical Analysis in framing future development initiatives & policy. To Understanding the whole processes and procedures for improvement of current policy of Haryana government. To Develop a Database of each Service & Manufacturing Industry based in Haryana So that it is helpful for Haryana Government in framing the Industrial policy. . To provide the Haryana Government with the reliable database of the industrial units established in the state, which is a pre-requisite for informed decision making and policy interventions in a dynamic economic scenario. To register all those industries/companies which have not been registered till now. To provide a “Unique Registration Number”, which shall be used as a unique reference number across the related departments (for e.g. Labour, Pollution Board, Commercial Taxes, Power Utilities, etc.) for creation of a common platform for various approvals/clearances in the governance mode. JIMS Page 5
  13. 13. Brief on the Industrial Development in IndiaMacro level analysis for industrial development scenario indicates that about45% of countrys registered factories (129,704), catering to an employment of3.36 Million sizes, are located in DMIC states. Moreover, about 1.234 Millionregistered small scale industries, constituting 46% of overall country, are locatedin DMIC states. It is analyzed that about 52% of registered factories andcorresponding employees are based in Maharashtra and Gujarat states,indicating the extent of industrialization in these states. In terms of GrossIndustrial Output and Export trends, DMIC states together constitute 56% ofcountrys industrial output (INR 12,874 billion) and 62% of countrys total exports(INR 4564 billion) in 2005-06. It is important to note that, Maharashtra andGujarat together contribute 61% of gross industrial output and 72% of exportsamongst the DMIC states.JIMS Page 6
  14. 14. Numberof Gross Registered Industrial Numberof Total Number of Factories* Output (INR ExportsDMIC States/ Registered Employeesin Billion)* (INRUT SmallScale Registered Billion)^ Industries# Factories*Maharashtra 17,474 151,749 1114070 2383 1416Gujarat 12,795 185,008 729310 2073 645Delhi 3,197 26,807 115478 160 233Haryana 4,265 88,271 318266 620 145Rajasthan 5,452 88,486 245274 376 123Uttar Pradesh 9,237 402,606 569603 934 150Madhya 2,995 289,042 156565 380 117PradeshUT of Dadra &Nagar Haveli, 2,346 2,629 111738 360 12Daman & DiuTotal DMIC 57,761 1,234,598 3,360,304 7,286 2,841States/ UTIndia 129,074 2,672,188 7,870,081 12,874 4,564% of India 45% 46% 43% 56% 62%JIMS Page 7
  15. 15. A Brief on the Industrial Scenario in HaryanaJIMS Page 8
  16. 16. General InformationHaryana became a new state on 1st November 1966. Haryana is situated in thenorth between 27 deg 37 to 30 deg 35 latitude and between 74 deg 28 to 77deg 36 longitude. Haryana has Uttar Pradesh on its eastern border, Punjab onits western border, Uttaranchal, Himachal Pradesh & Shivalik Hills on its northernborder and Delhi, Rajasthan and Aravali Hills on its southern border. The altitudeof Haryana varies between 700 ft to 900 ft above the sea level.Fact File Geographical Area 44,212 sq km Capital Chandigarh Population in lacs (2011) 253 Percentage to total population in India 2.09% Literacy 76.64 percent Principal Language Hindi (Source: Census 2011)JIMS Page 9
  17. 17. ADVANTAGE HARYANA  Haryana offers excellent location to start any industry. It has a rich industrial base and a sound infrastructure.  Forty percent of the national capital region falls in Haryana state and thirty percent of the state is notified National Capital Region (NCR).  Ninety-three of top Fortune -100 companies with their corporate offices and production bases already in Haryana.  The state has impressive infrastructure facilities in relation to road and rail network, well-developed industrial estates, good banking facilities, reliable communication network, modern technical institutes and developed commercial markets.  World-class industrial, corporate and residential estates with highly competitive prices developed and managed by highly professional and world-renowned Private and Government agencies.  Haryana is in close contact with the cosmopolitan world, being close to Delhi. International and domestic airports, diplomatic and commercial complexes are in near proximity. Indira Gandhi International Airport is just ten minutes drive from Gurgaon, an emerging metropolis.  Strike/lockouts are bare minimum. Negligible loss of man-days.  Haryana has an efficient administrative and delivery system. Its endeavor has always been to simplify procedures, eliminate red-tapism and willful delays and ensure transparency in decision-making.JIMS Page 10
  18. 18.  Special emphasis is laid on planned development of infrastructure and providing eco-friendly environment conducive to healthy growth of industry.  Haryana has adopted investor-friendly policies. These policies have been adjusted in accordance with the changing economic scenario and are far more liberal and transparent. These policies are geared towards promoting private investments- both domestic and foreign.  Large manufacturing, capabilities. Strong private sector.  Developed banking system with over 4500 bank branches.  Skilled manpower and professional management including engineers, managerial personnel, accountants etc.  Conducive foreign investment environment.  Well-balanced package of incentives.  One of the top agrarian states contributes substantially to the national food grain pool of wheat, rice, coarse cereals and pulses.  Haryana today produces more than 50 percent of passenger cars, 50 percent of motorcycles and 25 percent of tractors, 25 percent of bicycles and sanitary wares manufactured in the Country.  Under the New Industrial Policy (NIP) the state has received investment proposals of worth over one lakh crore rupees in the areas of automobiles & automotive components, information, technology, readymade garments.JIMS Page 11
  19. 19. BREIF ON DEPARTMENT OF INDUSTRIES &COMMERCE (DIC)The Department of Industries & Commerce, Haryana functions as nodaldepartment to promote industries in the State and to facilitate the entrepreneursfor setting up of Industries in the State. The role of the department is promotionaland of motivator. Persons interested to set up Industry are advised regardingavailability of land, procedure for allotment of land, conversion of land use,pollution control clearances, incentives and concessions to the industry. Thedepartment pursues different schemes of the State Govt. and the Central Govt.which are implemented for development of Industry. It also acquires landdeveloping Industrial Estate / Parks by HSIIDC, Registers Firms & Societies.JIMS Page 12
  20. 20. OBJECTIVES OF DIC1. Accelerate the overall efforts for industrialization of the district.2. Rural industrialization and development of rural industries and handicrafts.3. Attainment of economic equality in various regions of the district.4. Providing the benefit of the government schemes to the new entrepreneurs.5. Centralization of procedures required to start a new industrial unit and minimization of the efforts and time required to obtain various permissions, licenses, registrations, subsidies etc. JIMS Page 13
  21. 21. BRIEF ON Haryana State Industrial and InfrastructureDevelopment Corporation (HSIIDC)Instituted and established in 1967, HSIIDC is a Public Limited Company ownedby the Government of Haryana. Set up as a catalyst for promoting andaccelerating the pace of industrialization in the state through development ofindustrial infrastructure in the state and provides a wide spectrum of servicesunder one roof with the concept of “Total Industrial Support” for its clientele.Being an intrinsically customer oriented organization; HSIIDC has often gonebeyond the call of duty in helping to give concrete shape to the destiny andvision of thousand of entrepreneurs. HSIIDC has played a pivotal role inrevolutionizing the industrial scenario of the state by taking on the role oftrusted friend and guide providing crucial support and creating the environmentwhere nascent projects are able to attain their fruition and become vibrantindustries.Today, 44 years after transforming the state it is still the premier institutioninfrastructure development for industrial promotion and investment facilitation. Ithas played a key role in the well being and progress of Haryana and has beeninstrumental in the evolution of Haryana from a primarily agrarian state to oneof the highly industrialized states in the country. HSIIDC has clearly set a neworder in motion in the state which, by virtue of its influence, has usher moredynamic future, resounding with greater progress and prosperity.JIMS Page 14
  22. 22. OBJECTIVES OF HSIIDC 1. To promote and accelerate the pace of industrialization in the state through development of industrial infrastructure in the state and provides a wide spectrum of services under one roof. 2. To provide crucial support and create the environment where nascent projects are able to attain their fruition and become vibrant industries. 3. To develop various industrial estates and industrial model townships equipped with all the facilities for the industries so that they can flourish along with the state. 4. To provide customized professional services to support the entry and successful establishment of projects in Haryana. 5. To provide financial services like General Term Loan, Working Capital Term Loan, Loan under TUF Scheme, etc. to corporate entities and partnership firms having manufacturing set up or intending to set up one in the state because of the ever-growing needs of the industrial sector.INDUSTRIAL DEVELOPMENT IN HARYANAHSIIDC is definitely keeping up to its word. Since its inception it was doing whatit was made for but in the recent years Haryana has shown tremendousimprovement in terms of infrastructure and this all has only been possiblebecause of this Haryana Development Corporation i.e. HSIIDC.Development of well planned infrastructure has been recognized by the stategovt. as key to overall growth of economic activity in the state and in thisJIMS Page 15
  23. 23. direction the corporation has been retained as nodal agency of the state fordevelopment of industrial and related infrastructure. To meet this end, besidesdeveloping Industrial Estates, Industrial Model Townships, Specialized Parksfor Cluster Development aiming to help the entrepreneurs to set up theirindustrial venture, infrastructure for connected institutional, commercial andresidential facilities is also created.Besides having basic infrastructure facilities like motor able road access to thesite, water supply system, electrical infrastructure, sewerage and drainagesystem, the industrial estates developed by the corporation also have variousSecondary and Tertiary level facilities like CETP, solid waste disposal, parkingfacilities, convenience shopping facilities, communication/telecom services,banking, post office, institutional sites, conferencing and entertainments, petroland service stations as well as social infrastructure facilities like industrial,schooling etc., depending on the size/growth of the industrial estates and otherrelevant factors. Various industrial clusters have come up across the state likeFootwear and Accessories in Bahadurgarh, Automobile and Auto Componentsin Gurgaon- Manesar- Bawal region, agriculture implements in Karnal,Scientific Goods in Ambala and Saha, Handloom Hosiery and Textile Goods inBarhi, Heavy Engineering and Machining in Faridabad, Food Processing in Raiand Saha etc. The corporation has also taken up various other mega projectsfor creation of industrial infrastructure for improving the transport network andservices in the state.The HSIIDC has developed an Industrial Model Township (IMT) at Manesar.More and more IMTs are being developed at Rohtak (3800 acres), Faridabad(1800 acres), Roz-ka-Meo (1500 acres) and Kharkhoda (3000 acres). While thedevelopment works for IMTs at Rohtak and Faridabad are underway, plans arebeing finalized for the Roz-ka-Meo and acquisition of land for the IMT atKharkhoda has been initiated.JIMS Page 16
  24. 24. BRIEF ON THE SSI SECTORThe small scale industry sector accounts for around 95% of the industrial units,40% of the manufacturing sector output, 36% of exports and provides directemployment to 18 million persons in around 3.2 million registered SSI units inIndia. The small-scale industries sector comprises of modern and traditionalindustries. The modern segment comprises of industries under SIDCO andpower looms, while the KVIC, handlooms, handicrafts, coir, sericulture and silkboards manage the traditional industries. Further classification divides theindustries into organized and unorganized sectors based on the criteria ofemployment in combination with the use/ non-use of electric power.Credit dispensation to the small-scale industries sector is controlled by SIDBI,Commercial Banks, Regional Rural Banks, Co-operative Banks, State FinancialCorporations, State Industrial Development Corporations and State SmallIndustries Development Corporations. Other agencies include NABARD, KVIC,NSIC and NEDFI. Haryana No. of Registered 89.50 SSI Units (000) Employment (000) 504.14 Fixed Investment 15,182 (Rs million) Production (Rs 37,565 million) Repairing Service for Capital goods, Metal Predominant Products, Leather and Fur Products, Food Industries Products, Food products, Wood & Furniture etc. Rice, Sugar and Milk Products, Cotton Yarn & Major Exports Cotton Fabrics, Readymade Garments, Tractor & Parts, Electronic Goods. Need for Modernization and Technology Up gradation, Need for availability of timely and cost Major Issues effective resources, Delayed payment of receivables, Need for R&D and Quality certification,JIMS Page 17
  25. 25. Need for strengthening the system of information dissemination.SSI REGISTRATIONSmall Scale and ancillary units (i.e. undertaking with investment in plant andmachinery of less than Rs. 10 million) should seek registration with the Directorof Industries of the concerned State Government.REGISTERING YOUR SSI UNITThe main purpose of Registration is to maintain statistics and maintain a roll ofsuch units for the purposes of providing incentives and support services.States have generally adopted the uniform registration procedures as per theguidelines. However, there may be some modifications done by States. It mustbe noted that small industries is basically a state subject. States use the sameregistration scheme for implementing their own policies. It is possible that somestates may have a SIDO registration scheme and a State registrationscheme.JIMS Page 18
  26. 26. BRIEF ON THE MSME SECTORMICRO, SMALL & MEDIUM ENTERPRISES DEVELOPMENTACT, 2006While the small scale industries continued to be important for the economy, inthe recent years the small scale services have also emerged as a significantsector contributing substantially to the economy and employing millions ofworkers. Therefore, it became necessary, as is the practice worldwide, toaddress the concerns of both the small scale industries and services togetherand recognize them as small enterprises. In a fast growing economy like ours,the natural mobility of small enterprises to medium ones has to be facilitatedthrough appropriate policy interventions and legal framework. The Indiangovernment also planned to encourage small and medium scale enterprises toform clusters to power economic growth. With these objectives in view, theGovernment came with an exclusive legislation for micro, small and mediumenterprises and therefore, the Small and Medium Enterprises Development Bill2005 which was enacted in June 2006 was renamed “Micro, Small & MediumEnterprises Development Act, 2006”. The Act was published in gazette of Indiaon June 16, 2006. However, it came into force from 2 nd October, 2006.The Act aims at facilitating the promotion and development of micro, small andmedium enterprises and for matters connected therewith or incidental thereto.One of its primary objectives, according to the press release, is to makeprovisions for ensuring timely and smooth flow of credit to small and mediumenterprises. With this act, even the concept of ‘Industries’ has been changed to‘Enterprises’ which can be classified as:JIMS Page 19
  27. 27. 1. Enterprises engaged in the manufacture/production of goods pertaining to any industry.2. Enterprises engaged in providing/rendering of services.The definitions of Micro, Small and Medium Enterprises would thus be in placeof the existing definitions of Small & Medium Industries and SSSBEs/ TinyEnterprises. The following important points may please be borne in mind:  Micro Enterprises would include Tiny Industries also. Micro, Small Enterprises (Manufacturing) would mean (and replace) Small Scale Industries (SSIs).  Medium Enterprises (Manufacturing) would mean (and replace) Medium Industries (MIs).  Micro, Small Enterprises (Services) and Medium Enterprises (Services) would mean Other Small & Medium Enterprises such as Professional & Self-Employed, Small Business Enterprises, and Small Road/Water Transport Operators and Other Service enterprises, engaged in providing/rendering of services.JIMS Page 20
  28. 28. In accordance with the provisions of Micro, Small & Medium EnterprisesDevelopment (MSMED) Act, 2006, the Micro, Small and MediumEnterprises (MSME) are classified into two classes:  Manufacturing Enterprises: The enterprises engaged in the manufacture or production of goods pertaining to any industry specified in the first schedule to the industries (Development and regulation) Act, 1951). The Manufacturing Enterprises are defined in terms of investment in Plant & Machinery (excluding land & buildings) and further classified into: a) Micro Enterprises – investment up to Rs.25 lacs; b) Small Enterprises – investment above Rs.25 lacs & up to Rs. 5 crore; c) Medium Enterprises – investment above Rs.5 crore & up to Rs. 10 crore.  Service Enterprises: The enterprises engaged in providing or rendering of services defined in terms of investment and are in equipment (excluding land & buildings) and further classified into: a) Micro Enterprises – investment up to Rs.10 lacs; b) Small Enterprises – investment above Rs.10 lacs & up to Rs. 2 crore; c) Medium Enterprises – investment above Rs. 2 crore & up to Rs. 5 crore.JIMS Page 21
  29. 29. MOVING ON THE INDUSTRIAL TRAIL: REWARI Rewari district has made unprecedented progress on the industrial front in the last few years. A number of policy initiatives announced by the Government of Haryana from time to time have provided impetus for a rapid growth of industries in the district. The factors like, its ideal location on the National Highway (Delhi– Jaipur road), being in proximity to Delhi, its well developed infrastructural base like extensive roads and communication network all over the district, total electrification, a large pool of skilled manpower, all supportive social environment and above all the development of various industrial colonies/ estates, such as, Dharuhera Complex, Rewari Complex and Bawal Growth Centre have made Rewari the choicest location for industries and as such high-tech and high value projects involving foreign collaborations and investment have come up in this area. The prominent industries among them are in i. Dharuhera Industrial area ii. Bawal Industrial areaiii. Rewari Industrial area The products range is wide, such as, Motor Cycles, televisions, non-woven carpets floor tiles, beer, cotton and synthetic Yarn, metal cans, jelley filled, telephone cables, copper and brass sheets and circles, zippers, disposable syringes and heavy earth movers and a host of other consumer and industrial products. There are 56 Large & Medium scale industrial units with an investment of about Rs. 890 crores. The annual turn-over in the Large scale sector exceeds Rs.2050 crores. The employment provided in this sector is more than 16,000 persons. There are more than 2250 small scale and rural industries in the district with an investment of more than Rs. 65 crore producing industrial goods worth Rs.130 crore annually and providing employment to about 6800 persons. JIMS Page 22
  30. 30. The small scale units are manufacturing a wide range of products, such as,industrial brass and copper sheets, brass handicrafts, zinc oxide, Lightengineering products, cotton textures Yarn, cement etc. The industrial non-ferrous metal sheets manufactured in Rewari find a wide application in electricaland tea industry.The industrial units in Rewari district are exporting a number of products, suchas, motor cycles, cotton yarn, hand tools, slates, pharmaceutical, ceramic tiles toa number of countries, such as Australia, Singapore, U.S.A., Germany, SriLanka, China, Pakistan etc. The export from the district exceed Rs.30 croreannually.There are about ten 100% export oriented units in the district which aremanufacturing and exporting cotton yarn, zipper, television, slates etc, more suchunits are in the pipe line which will manufacture a wide range of items, such as,terry towels, beer and beverages etc. Investment, in industrial growth centre atBawal in Rewari district is coming up fast. The benefits of centrally declaredbackward district will be provided to the entrepreneurs in this growth centre. Thearea covered by this growth centre would be 1200 acres, Approx. 106 industrialplots have already been allotted to the entrepreneurs residing within the countryand to NRIs by Haryana State Industrial Development Corporation Ltd. Theindustrial projects coming up at Bawal Growth Centre would be entitled for capitalsubsidy sales tax exemption/deferment etc.  M/s Space Age India Ltd.  M/s.Indo Nission Foods Ltd.  M/s T.I.T. Metal Ltd.These are some of the prestigious units coming up in this area.Udyog Kunj, a mini industrial estate has come up at Suthani in this district whichhas been developed by HSIDC It has 10 built up sheds in the plot area of 47JIMS Page 23
  31. 31. sq.mtrs. each, and 85 plots of 66 sq.mtrs. each, for industries to be sent up bythe rural youth.All the 10 sheds have already been allotted to rural entrepreneurs by HSIDC andindustrial activities in four sheds commenced. 25% subsidy up to a maximum ofRs.2.00 Lacs will be given by Haryana Government to rural youths setting uptheir units in UDYOG KUNJ.DHARUHERA INDUSTRIAL AREA:  M/s Hero Honda Motors Ltd.  M/s O.C.C.L. Ltd.  M/s G.K. Invel Transmission Ltd.  M/s Pasupati Spining And Weaving Mills Ltd.  M/s East India Syntex Ltd.  M/s Inertia India Ltd.  M/s Delton Cable Ltd.  M/s Uni Products Ltd.  M/s Rico Auto  M/s Omax Auto LtdJIMS Page 24
  32. 32. BAWAL INDUSTRIAL AREA:  M/s Y.K.K.India Ltd.  M/s Asahi India Safety Glass Ltd.  M/s Backton & Dickinson Ltd.  M/s Svedala India Ltd.  M/s Anant Raj Clay ProductsREWARI INDUSTRIAL AREA:  M/s Aggarwal Metal Works Ltd.  M/s Gupta Enterprises  M/s Haryana Petro Chemicals Ltd.  M/s Everest Metal WorksJIMS Page 25
  33. 33. CHAPTER-2PROFILE OF THEORGANISATION
  34. 34. “DEXTER” is a consultancy firm which started as a group of young entrepreneurialProfessionals from IIM-A, MICA, NIRMA, MS University, IBS, MDI-GGN, BKSBM,UVPCE etc., came from varied background, they have come together to create a teamin multiple areas across domains with an ever-increasing array of services. It started asa one-room setup before 5 years without capital, client or experience. And now it hasset up branches at Mumbai, Bangalore and NCR, apart from the headquarters atAhmadabad. With the average age of the core team at about 27, Dexter has now built apanel of senior advisers and mentors whose experience and expertise in their domainscombines with our ability to execute and helps us design and deliver on project time andagain.JIMS Page 26
  35. 35. Dexter have applied the philosophy of joint ownership and sharing of gains. In the areaof technology Dexter have a lot of people with backgrounds in technology help them toeasily leveraged technology for operational efficiencies in planning and execution. Thishas allowed Dexter at times to deliver work on impossible deadlines. With practices like100% audio recording of interviews, 100 % data validation followed by 100 % telephonicverification in place now, Dexter has been trying to create practices and systems thatassure authenticity of data for each primary research they undertake. DEXTER TEAMJIMS Page 27
  36. 36. HIERARCHY OF ORGANISATION: MD & CEO Vertical Heads Project Heads Software Developer Research Associates Research Associates Backend EmployeesWith practices like 100% audio recording of interviews, 100% data validation followedby 100% telephonic verification in place now, Dexter has been trying to create practicesand systems that assure authenticity of data for each primary research we undertake.Our project with Dexter Consulting Ltd was dealing with market research andconducting survey for Government of Haryana.JIMS Page 28
  37. 37. WORKING WITH MENTORPRODUCT AND SERVICESJIMS Page 29
  38. 38. DEXTER ARE OFFERING SERVICES IN 8 AREAS: SME Consulting – Dexter works on a specific consulting model based on end to end planning and execution of selection areas and functions for a SME. The idea is to aggregate strategy and execution of support functions like Marketing, Sales, PR, IT, HR, Administration and Processes for an SME so that the top management at the clients’ place can focus on their core areas of expertise. Market Research – Market Research is their flagship service offering. They offer qualitative as well as quantitative research through both- primary as well as secondary methodologies. Their service in this area include:  Consumer Research & Brand Research  Product/ Concept Testing  Business ResearchJIMS Page 30
  39. 39. Technology – Their offerings in technology includes all three- Service, Solution, as well as Products. With a diverse experience across domain and technology platforms, both in design and development, their portfolio includes:  IT Consulting  ERP Solutions and Products  Mobile based Remote Data Acquisition Systems  Customized Web and Mobile Applications Process Consulting – Dexter’s expertise in technology and processes is combined here with their on-ground understanding of how SMEs work and their issues and priorities. Their offerings here are tailored to specific client requirements and include one of more of the followings:  Process Re-engineering and Design  Process Implementation and Monitoring  Process Audits  IT Systems, Solutions and services  Vendor Selection and Management Services  Training of top/ middle/ lower management as well as staff in processes & systems Infrastructure Research – The offerings in this area include traffic & transportation studies ( manual as well as video graphic), socio-economic surveys, GIS exercises, Urban planning feasibility assessment studies, infrastructure project impact assessment studies and field operations for implementation of urban infrastructure projects.JIMS Page 31
  40. 40. Social & Rural Projects – from the very beginning, operational expertise in rural areas has been top priorities for Dexter and now they have set up a separate division for the same. With projects across in the social sector including work in:  Public Health  Tribal Affairs  Primary and Secondary Education  Women & Child Development Vocational Education – Dexter’s work in this area includes  Skill gap assessment studies  Feasibility studies for skill development/ Up gradation centers  Course and facility design exercise  Planning and consulting in up gradation of ITIs  Location selection studies B2B Sales & Marketing – Dexter has now established a full- fledged division offering end to end marketing and sales as a service. To begin with, the product categories handled include:  Interior Design Turnkey Projects  Modular office Furniture  Home Furnishing ProductsJIMS Page 32
  41. 41. JIMS Page 33
  42. 42. COMPETITORSJIMS Page 34
  43. 43. C L I E N T R O S T E RJIMS Page 35
  44. 44. CHAPTER-3 RESEARCHMETHODOLOGY
  45. 45. RESEARCH DESIGNIn research design is the conceptual structure within which research is conducted; itconstitutes the blueprint for the collection, measurement & analysis of data.Type of research design I used for data collection is Descriptive Research Design.Research layout Design as follows: 1. Procurement of Sales Tax Data: The research started by procuring the Sales Tax Data from the government which helped in knowing the locations of the type of industries and also helped as to where are the clustered units and where are the scattered units. 2. Area Mapping on an Excel Sheet: Then the data from the Sales Tax Data department was transferred to the excel format to categorize the industries as per the location. 3. Prioritizing Areas for Registration of Companies: Then all the industrial areas were given a priority or a sequence in which they had to be covered. 4. Allocation of Manpower for Different Geographical Areas: After that, various officials of Dexter Consultancy Pvt. Ltd. were allocated different geographical locations of Haryana and covering all the industries of that part was his/her responsibility. 5. Approval of Local Industry Associations: Project Udyog being a government project, everything was done by obtaining all the approvals from the government even from the local industry associations like taking approval certificate for IMT Manesar Association to cover IMT Manesar, etc.JIMS Page 36
  46. 46. 6. Data Collection: This is the stage without which none of the researches are possible. In this stage, the government approved forms were filled up by most of the industries in the Haryana state with the help of the data collection team. 7. Designing and Maintenance of Follow-up Sheets: Then after the data collection process, the follow-up sheets were created and maintained in order to maintain the data of the industrial units such as name of the concerned person, contact number, e-mail ID, status for filling up the form, etc. 8. Designing of Code Sheet or Master Data Entry Sheet: Then, the master data sheet was created so as to convert the hand written data of the forms into soft data so as to have a back-up of all the industrial data. 9. Data Entry: Finally, all the hand-written data of the forms was entered into the master data sheet. 10. Data Cleaning: Data cleaning is a process in which all the data was verified and corrected if there were any mistakes. 11. Mapping with Sales Tax Data: At this stage, all the GPS data is matched or mapped with the Sales Tax Data to find if any units have been missed or not. 12. Preparation of Analysis Plan: Finally, with all the data handy, all the analyses will be prepared. Since the research has not been completed till now so this stage of preparation of analysis plan is yet to be completed by Dexter Consultancy Pvt. Ltd. 13. TEAM WORK: We work as a team built on trust, respect, understanding and mutual co-operation. Everyone’s contribution is equally important for this project. We are honest, sincere, fair and transparent in our dealings. Team work and coordination between every member of the team improve the performance of the every member.JIMS Page 37
  47. 47. TYPE OF RESEARCH DESIGNa) Sampling Area:Sampling area is a geographical one as in this project GURGAON is taken in to consideration.b) Size of Sample:Although this research of Project Udyog is not over yet and no analysis has been done by DexterConsultancy Pvt. Ltd. so far, but based on the small sample size of nearly 300 industries whichhave been provided to me might represent the whole of the Haryana industrial area.This sample size of 300 industries includes only manufacturing and service industries and notrading companies.d) Sampling Technique:The sampling technique used is the Cluster sampling technique.e) Time FrameThe time horizon is for the data collection is around 10 weeks.f) Data CollectionPrimary source: The primary source of data was collected through questionnaires that we gotfilled by visiting various industrial areas situated in Gurgaon & Rewadi.Secondary source: The secondary data utilized for the purpose of my research includes thefollowing:  Sales tax department data  Land allocation department data  Internet  Company Annual ReportJIMS Page 38
  48. 48. g) Questionnaire Design/ Formulation.Questionnaires: - A questionnaire consists of a set of questions presented torespondent for their answers. It can be Closed Ended of Open EndedOpen Ended: - Allows respondents to answer in their own words & are difficult toInterpret and Tabulate.Close Ended: - Pre-specify all the possible answers & are easy to Interpret andTabulate.Types of question used in this project.  Close ended QuestionsTo know the choice of the people regarding various matters.  Dichotomous QuestionsWhich has only two answers “Yes” or “No?”  Multiple Choice QuestionsWhere respondent is offered more than two choices. This is done to know the choice ofthe customers regarding different matters.JIMS Page 39
  49. 49. LIMITATIONS OF THE RESEARCHThe following limitations can be pointed out from the research that I conducted inrelation to the research problem:  No role of central government: - It was a exercise done by govt. of Haryana only so there were no role of central government, so we found some difficulties due to difference in policies of central govt. and govt. of Haryana.  This is not a mandatory exercise:- to give data and apply for unique registration no. was not a mandatory exercise. So we got so many rejections during this process. If that was a mandatory exercise then we could have collected more data easily.  Head office at other place and company has so many companies- many companies has their subseries and many companies has their different department has in different place so they are not able to provide data easily.  Management in other country:- So many companies are running their business from other countries also and so many companies have tie up or joint venture with foreign companies. So to get data from them is not easy task. They have to talk to concern person who is not in the country. So it takes too much time.  Confidential data :- confidential data like turnover, initial investment and investment on land, building, machine and other things were asked in that questionnaire. So everybody was not ready to share that data without confirming that particular survey and without confirming all legal department of that company.  Direct circular from Haryana Government is not provided- direct circular of that survey was not provided to each and every company by govt. of Haryana. The circular went to companies thru their associations. But some associations was not active in that survey so all information about this survey was not properly spread.JIMS Page 40
  50. 50. FIELD WORKI used this method of GPS Mapping. It was extremely helpful to me to locate industries invarious areas.GPS MAPPING- we also learn how to GPS mapping is done. GPS mapping isprovide the information where industries are located. With the help of GPS device we goto the door step of the industries and mark with the device. With the help of the mapsource software we create area map of each location that help data collection team tofind the industries .JIMS Page 41
  51. 51. GPS MAPPING TOOLAREAS COVEREDJIMS Page 42
  52. 52. JIMS Page 43
  53. 53. JIMS Page 44
  54. 54. CHAPTER-5 ANALYSIS ANDINTERPRETATION
  55. 55. As per the data provided to me, some useful analysis has been drawn which tells about the nature of the units, the financial status and other related data about the companies in percentage terms. Since the data is strictly confidential as it contains the financial statistics of many companies, therefore, it has not been shown in this report. Following is the analysis based on several criteria such as: 1) FINANCIAL STATUS OF INDUSTRIESFrom the above pie chart we can see that the maximum number of companies are profitmaking. Some industries are at breakeven level i.e. neither they are making any profit norincurring any losses. Many companies are new to business which has started in 2012. JIMS Page 45
  56. 56. 2) EXPANSION RATE OF INDUSTRIES Expansion Rate of Industries Yearly Only Once Never 23% 33% 44%From the pie chart we can see that the expansion in industries in terms of machinery,plant and capacity are considered to have expansion to the industry. Thus, the abovepie chart shows that most companies had expansion plan for only once in their wholebusiness. But some companies (approx. 33%) had expansion in every year. Rest ofcompanies didn’t mind to expand their business because they had no sufficient demandand their profit making was decreasing. JIMS Page 46
  57. 57. 3) REQUIREMENT FOR AN INDUSTRIAL DEVELOPMENT AREA Requirement For an Industrial Development Area 80% 73% 70% 60% 50% 40% 30% 17% 20% 10% 10% 0% Yes No Cant SayFrom the above diagram it is evident that most of the industries are demanding for an organizedindustrial area from the government. JIMS Page 47
  58. 58. 4) STATUS OF CREDIT RATING Companies Have Credit Rating 80% 70% 70% 60% 50% 40% 30% 25% 20% 10% 0% 5% Manufacturing Service OthersFrom the above diagram it is evident that an 80% industry does not have Creditrating, 15% have Credit Rating and a 5% industry does not aware about CreditRating for an organized industrial area from the government.JIMS Page 48
  59. 59. 5) CATEGORY OF THE UNIT Category of the unit 80% 70% 70% 60% 50% 40% 30% 25% 20% 10% 0% 5% Manufacturing Service OthersFrom the above diagram it is evident that an 70% industry are manufacturing unit,25% are Servicing unit and 5% industry are others like Trading Company.JIMS Page 49
  60. 60. 6) UNITS LOCATED IN LAND WHICH IS SELF OWNED OR LEASE Units Located in Land which is Self owned/Lease 50% 50% 40% 30% 20% 10% 10% 0% SSI MSMEFrom the above diagram it is evident that an 60% industries land are Self owned and 40%Industries Land are on Lease basis. JIMS Page 50
  61. 61. 7) NATURE OF FIRM Type or Nature of the Firm 50% 50% 45% 40% 35% 30% 25% 20% 15% 10% 10% 5% 5% 0% SSI MSME SIAFrom the above diagram it is evident that an 55% industries are Pvt. Ltd./Ltd. Companies,30% Industries are Proprietorship and 15% Industries are Partnership.JIMS Page 51
  62. 62. 8) REGISTERED WITH WHICH BODIES Registered with Which Bodies SSI MSME SIA OTHERS 35% 50% 5% 10%From the above diagram it is evident that an 50% industries are Registered withSSI(Small Scale Industries, 10% Industries are registered with MSME(Micro SmallMedium Enterprise), 5% Industries are Registered with SIA and Rest 35%Industries are Registered with any other bodies.JIMS Page 52
  63. 63. CHAPTER-5 FINDINGS ANDRECOMMENDATIONS
  64. 64. FINDINGS AND INFERENCESAs per the data and the analysis done, the findings are: 1. 3/5th of the industries in the Haryana state are in profit, 1/8th of the industries in Haryana are incurring losses, and another 1/8th of the industries just started recently in 2012 and another 1/8th are running in breakeven. 2. Most of the industrial development has been done in a much planned manner in terms of cluster development like Industrial Estates, Industrial Model Townships (IMTs), and as per the nature of the industries, the public utilities and the safety utilities have been provided by the HSIIDC. For example, an area that has a majority of industries which are more fire-prone, the industrial development department planned and did set up more fire stations in their close vicinity. 3. It was also found that government is providing subsidies and even interest-free loans just to promote the small scale and the cottage industries. 4. The manufacturing industries in Haryana have majority of the employees as males and there are only 5% of the employees as females. But it’s altogether a different story when it comes to service industries. 3/5th of the employees in the service industries are males and the rest are females. 5. Other govt. Departments did not cooperate in the working. 6. Proper sources were not provided in case management for accommodation of interns, at new locations. 7. At times it was tough to get proper attention of corporate and was subject to misbehaviour on their part. Like had to face ignorance by managements in service sector. 8. Some big industries were not ready to share their information and cooperate in surveys. 9. It was tough to get paid investigators at new locations and that to for a short span of 15 days. 10. Proper authority was given to supervisors, so that they can take decisions which suits the best, to give desired outputs.JIMS Page 53
  65. 65. RECOMMENDATIONS  Create awareness through publishing news in local newspaper.  Before the survey, a person should go and create awareness to owners of the company.  Make appointments in large and medium companies. CONCLUSION  As per the data collected in the research and the analysis will be done on that data by Dexter, it will be shown to the Haryana government and accordingly government will design the policies and will finally implement them.  And finally, all the industrial units that were covered will finally be provided with the Unique Registration Number.JIMS Page 54
  66. 66. PART-2“CERC- A CONSUMERPERCEPTION STUDY”
  67. 67. CERC’s GOALS  Ensure total consumer safety against unsafe products and services through education, research, awareness campaign and dissemination of the findings of the comparative testing of consumer products and product information.  Establish transparency and accountability of business and industry, including utility services and the public sector;  Resolve individual complaints;  Protect the environmentINSIGHT: THE CONSUMER MAGAZINEInsight – A bi-monthly consumer magazine was launched by CERC in 1998. The firstmagazine of its kind in the country, INSIGHT is a treasure trove of rare information onconsumer news and views. INSIGHT talks to you about the products and services youuse day in and day out. Instances where youve been cheated, taken for granted--INSIGHT has them all.JIMS Page 56
  68. 68. The USP of the magazine is its test reports on consumer products tested at out in-house comparative product testing laboratory on a regular basis. Besides this, INSIGHTalso brings you well researched product and service guides such as those onMediclaim, Home Insurance, Refrigerators, Washing Machines etc. also included arearticles on consumer Law, Environment, finance, Misleading Ads, food, Health &Nutrition and Unsafe Products. The earlier edition of INSIGHT was ConsumerConfrontation which also carried most of the current sections of INSIGHT. The newavatar of INSIGHT was only because of the product testing labs being introduced in1998. Additionally, it also includes articles on Consumer Law, Environment, finance,Misleading Ads, food, health & nutrition etc.INSIGHT accepts no commercial advertisements in order to maintain its credibility andimpartial nature. CERC also do not accept product samples from manufacturers. Allsamples for testing are purchased from the open market just like you would do.Manufacturers are debarred from using their test reports for advertising their products orcompanies.Insight has a large subscription base with a circulation of over 10,000 copies. Besidesthis, a large number of consumer groups which are members of CERC get themagazine and they in turn publish it in vernacular languages. A number of consumercolumillionists also cover our test reports regularly in their columillions.JIMS Page 57
  69. 69. 2.2 Objectives of the Research 1. To understand the overall perception/image of CERC amongst few defined stakeholders and recommend steps to be taken to increase the Brand Value (in terms of positioning, perception, awareness etc) of CERC. 2. To identify the core reasons for significant decline observed in  Number of subscriptions of Insight  Number of complaints received  Number of legal cases  Number of PILS / class suits  Advocacy issues  Number of Test Reports2.3 Research MethodologyTYPE OF SURVEYDexter proposed to carry out a survey using questionnaires and personal interviews.Field investigators were appointed for this purpose and they were trained to handleimpromptu queries and concerns of the respondents. There was also an option toconduct this survey online and also telephonically.RESEARCH DESIGNResearch designs are of two types ‘qualitative’ research design and ‘quantitative’research design. However, fixed designs need not be quantitative and flexible designsneed not be qualitative. In fixed designs, the design of the study is fixed before the mainJIMS Page 58
  70. 70. stage of data collection takes place. Fixed designs are normally theory-driven;otherwise it is impossible to know in advance which variable needs to be controlled andmeasured. Often these variables are quantitative. Flexible designs allow for morefreedom during data collection. One reason for using a flexible research design can bethat variable of interest is not quantitatively measured, such as culture.Researcher adopted qualitative research design rather than the quantitative one and didconsider the sample of subscribers, out of which half of them were existing subscribersand the others were the drop-outs or those who had subscribed the Insight magazine inthe past.SAMPLE SIZETo conduct this research, a sample size of 45 respondents was taken which containedboth the existing subscribers as well as the drop-outs. And then from theserespondents, data was collected which indicated as to what were the reasons to end thesubscription and also to know the perception of the existing candidates about themagazine and also to know if they were having any problems regarding the magazineand if they had any suggestions. Type of No. of Subscribers Subscribers Existing 19 Drop-outs 26 Total 45*List of Existing and Drop-outs Customers is in appendices.JIMS Page 59
  71. 71. DATA COLLECTION TOOLThe tool that was chosen for data collection for this research was in the form ofquestionnaires that includes both open-ended as well as close-ended questions to havea better understanding of the perception of the respondents about CERC and theInsight magazine. The same questionnaire is also attached in the appendix section.DATA VALIDATIONAfter collecting the data, it was validated through logical checks which were donethrough set processes and systems which ensured that in case of any illogicalconditions, the sample would out rightly be rejected and the total number was againsent on the field for the collection of new data.JIMS Page 60
  72. 72. FINDINGS AND INFERENCES Reasons for declination of sales of Insight magazine: - After that all collection of data I personally came on that result that these are major reasons why sales of insight magazine went down. 1. Same stuff: - As per answer of people I got to know that there was Monotonous in publishing the magazine. No new stuff is being added for quite some time. Because it is a consumer helping magazine is was not possible to entertain their costumer very much so all article was related to each other and somewhere same again and again. So consumers were not happy with it. 2. Less interest: - Consumers show less interest for filing complaints due to long procedure consumers was not that much interested to filling complaints due to very long procedure. 3. Subscription on time: - Many of the customers did not receive their subscription many a times and as consumers were replying they were getting so many copies too late so they were not happy with that. 4. Less issue covers for the national level: - as subscribers of that magazine were saying that they were more interested in national issues and national articles or topics. But they were not getting the same so that was also a reason for declining the sale of Insight. 5. Less promotion activities: - promotion team of insight is not very active so apart from subscribers very few know about that magazine.JIMS Page 61
  73. 73. RECOMMENDATIONS 1. Free samples of magazine need to be distributed to new potential consumers. 2. More emphasis should be given on brand awareness through television & newspaper. 3. Should create “customer feedback cell or customer helpline” for fast recognition of customers’ issues. 4. A customer experience wall can be formed where customer can share, upload their experiences. 5. Best experience shared can be awarded by giving discount coupons on subscription. 6. A new line in the product can be introduced. For example interviews, articles & comments of experts, etc.JIMS Page 62
  74. 74. LEARNINGSThe entire research project helped me to understand on what basis these serviceand manufacturing industries are divided into micro, small, medium and largesegments. And these were the main learning which I got from these projects.JIMS Page 63
  75. 75. 1. Way to approach: - Project udyog was a project where we have to visit companiesand collect the data so when anybody is visiting any company we have to approachguard first and then the senior authority. So the way to approach was very important.Firstly you have to convince a guard in different attitude and after just few minutes youhave to convince GM, senior manager or the director of that company.2. Communication skills: - I was visiting 15 to 20 companies in a single day andmeeting GM, senior managers and directors. So I felt a positive change in mycommunication skills.3. Managing areas: - I was taking care of 3 areas of Gurgaon where I had to collectdata of more than 200 companies. I got to learn that how to manage that all areas fromstarting from data collection to completion of that particular area.4. Team development: - If a team of 10 to 15 members is required in very short time fora particular area then how to develop a team is very tough task.5. Training: - For train someone in a work you have to train yourself first. As firstly Ihave collected data for that same project I trained a 15 member’s team in office and onfield also. From making understand that form or questionnaire to completion of entry insoft copy of that form after collecting data. In on field training I trained them how toapproach and talk to a senior authority and how to convince them to provide confidentialdata. I got to learn how to manage issues and conflicts in team members and work ofteam.6. Strategy making: In this project strategy making was very important task. Firstlystrategy making part was in Allocation of areas of 60 members from office that whicharea will they visit and how many members will be allocated for a particular area. Thenmain part of that was how to strategize on field according to situation. If we have notvisited a particular area and after searching area we had to strategize again that howwill we cover that area according to current situation.JIMS Page 64
  76. 76. 7. Develop required tools and formats:- As this project was a very new project so Ilearned how to develop excel tools and formats.Some formats we developed in this project: 1. Master data sheet 2. Code sheet 3. Area allocation sheet 4. Follow up sheet 5. Area address sheet 6. Inward sheet 7. Attendance sheet 8. Area files 9. Calling sheet 10. Accounts cash outflow inflow sheet 11. Visiting card managing file8. Technical learning: - I learned lots of technical thing in that project. We were usingsome technical tools for that project.  GPS device: In technical learning I used GPS device to find, allocate and plot industries on map. It is a device which helps you to find out all the companies after using this. It generates a umber for every industry which helps you to reach and approach a particular industry.  Map source software: - After using GPS devise it generate a no for each industry. And when we connect that GPS device to computer and connect it to map source software it creates a file with the name of industry and full address of that industry. After that we connect and put that file in Google map. Then it automatically plots them on map. And anybody can find out these industries on Google map.JIMS Page 65
  77. 77. APPENDICES (PART-1)  BIBLIOGRAPHY  QUESTIONNAIRES
  78. 78. BIBLIOGRAPHYWEBSITES  www.haryana.nic.in/  haryana.gov.in/doi-rfp-survey.pdf  www.hsiidc.org/  www.moneycontrol.com  www.dexteronweb.com  www.msme.gov.in/  www.jagran.com/  www.dcmsme.gov.in  www.gurgaonchamber.org/useful_links/chambers_associations.htm  www.mottmac.inNEWSPAPERS  Dainik jagran  Navbharat TimesMAGAZINES  Business LineBOOKS  Kotler Philips, Marketing Research : Analysis, Planning Implementation & Control 9th Edition 1998, Prentice Hall of India Ltd., New Delhi
  79. 79. DIRECTORATE OF INDUSTRIES & COMMERCE GOVERNMENT OF HARYANA INDUSTRY SURVEY FOR UNIQUE REGISTRATION NUMBER (FOR EXISTING INDUSTRIAL UNITS ESTABLISHED AS ON 31ST DECEMBER 2011) GPS ID-Interviewer’s Name: __________________________________________ Supervisor Name:________________________________________________Inward taken by: ___________________Inward Date: ______________ Survey Date: __________________Validation Date:___________________Form Validated by: ______________________________________________ Validation Comments: ___________________________________________Verified by: 1.________________ 2.___________________ _____________________________________________________________________Verification Date 1.________________ 2.___________________ Verification Comments 1.________________ 2.____________________Allotted Unique Registration Number H RBASIC PARTICULARSName of the Firm/CompanyType or Nature of the Firm/Company Proprietorship 0 Partnership 0 Pvt. Ltd/Ltd. 0 Any Other __________________________ Plot/Unit No.Location/ Address of the Area/LocalityManufacturing Facility/Unit City/Town/VillageBlock DistrictName of Authorized/Competent Respondent & DesignationContact No. (Mobile/Phone) E-Mail IDClassification of Area/Location (Please ) Urban 0 Rural 0 Industry Category (Please ) Manufacturing0 Service0Date of Commencement of Commercial Production D D D D D D M M M M M M M M M Y Y Y Y Y Y Y Y Y Y Y Y(If exact date is not known,mention month/year) SSI 0 MSME 0 SIA 0 Any Other______________________________________________Are you registered with anyof the mentioned bodies? Registration No. ______________________________________________________________________________________Area of Land available under the Unit __________________ sq.mtr __________________ __________________ Built-up Area _______________________________ sq.mtr _______________________________ _______________________________Whether allotted an Ind. Plot in HSIIDC/HUDA developed Ind. Estate or purchased/Own land outside the same (Pl. )Conforming Area 0 Non-Conforming Area 0 HSIIDC/HUDA/Ind. Dept. Estate 0 Outside Controlled Area 0Not Aware 0 Within Controlled Area and on CLU Basis 0 Not Aware 0Units Located in Land which is (Please ) Self-Owned 0 Hired on Lease Basis 0CREDIT STATUS & SUBSIDYDoes your unit have a credit rating? Is the Unit Self-Financed or loan has been availed?Yes 0 No 0 Don’t Know/Can’t Say 0 Self Financed 0 Loan Availed 0Term Loan Outstanding as on 31-03-2011?Rs. ___________________________________________________________ Status on Term Loan? Regular 0 In Default 0 N.A. 0Working Capital Loan Sanctioned as on 31-03-2011? Working Capital Loan Availed as on 31-03-2011?Rs. _____________________________________________________________ Rs. _____________________________________________________________Amount of Subsidy Availed from Government, if any? Any other Rs. _________________ _________________________________Capital Rs. ____________________ Gen Set Rs. ____________________ Freight Rs. ____________________Financial Assistance availed from the state in the form of “Interest-Free Loan” Yes 0 No 0
  80. 80. EMPLOYMENT GENERATIONDetails Male Female TotalDirect (on the rolls of unit)Indirect (Through Outsourcing/Contract Labour), etcTotal Employment GeneratedTAX REGISTRATION DETAILSTIN CSTPAN Service TaxEXCISE Any OtherENERGY SOURCING DETAILSConnected for Electricity Supply with: Do you have any power back-up facilities? Yes 0 NoUHBVN 0 DHBVN 0 No Connection 0 0Sanctioned Load( in KVA): _____________________________ If Yes, Capacity of Gen-set Installed? (in KVA) _________________Connected Load: (in KVA): _______________________________ Type of Fuel? Diesel 0 Gas 0 Others (Pl. Specify_____________)Any preference for natural gas linkage? Yes 0 No 0 Don’t Know/Can’t Say 0PRODUCTS MANUFACTURED/SERVICES OFFERED AS ON 31.03.20113. Items/Products Manufactured/Service Installed Capacity Average Selling Rate (in Rs.)i). ______________________________________________________ _________________________________ _____________________________________________ii).______________________________________________________ __________________________________ _____________________________________________CAPITAL INVESTMENTAny expansion done in last 3 Years? Yes 0 No 0 If Yes, Yr. of Expansion: ________, Increase in Capacity (in %):_______Initial Capital Investment(on Machinery & Equipment) Rs. ____________________________________________________ ____________________________________________________ ____________________________________________________Details of Capital Investment Phase-I Expansion Cumulative Cumulativemade as per Original Book till 2010- till 2007-08Value 2008-09 2009-10 2010-11 2008-09 2009-10 2010-11 11LandBuildingMachinery & EquipmentOthersTOTALCategory of the unit (Pl. ) Micro 0 Small 0 Medium 0 Large 0NEED & PLANS FOR EXPANSIONAny Need & Plans for Expansion? Yes 0 No 0 Don’t Know/Can’t Say 0If Yes, would you like to be allotted land in a Developed If Yes, How much land (in sq. mtr): ______________________________Industrial Estate? Yes 0 No 0 Possible Locations: _________________________________________________TURNOVER & CAPACITYFinancial Year 2008-09 2009-10 2010-11Value of Turn Over (in Rs.)Value of Exports, if any (in Rs.)Installed Capacity/Value of ServicesCapacity Utilization (%)Profit/Loss Status Profit Making 0 Incurring Loss 0Do you have any other company apart from Yes 0 No 0 If Yes, No of Companies ___________________________________this one? (Any Sister Concern/Subsidiaries)
  81. 81. APPENDICES (PART-2)  BIBLIOGRAPHY  LIST OF CUTOMERS  QUESTIONNAIRES
  82. 82. BIBLIOGRAPHYWEBSITES  www.cercindia.org  www.insightmagazine.org/  www.insight.com.na
  83. 83. Project - CONSUMER Date: D D M M 2012 Project CodeRespondent Name: Questn. IDAddress : Mobile No: Alternate No. Email ID: CIRCLE Ahmedabad A Hyderabad C Mumbai E NCR GCITY Bangalore B Kolkata D Indore F Pune HDATA SUPPLIER DECLARATION- I declare that the respondent, whose name and address appear above, wasunknown to me until the interview. I confirm that, before returning this questionnaire, I have checked that it was carried out inaccordance with the MRSI Circle of conduct - the Market Research Professional Circle of conduct for this country, andinstructions supplied to me for this study. I understand that the information given to me during the interview must be keptconfidential. Signature of the Name of the Name of Interviewer Interviewer Supervisor FOR OFFICE USE ONLY 1.Form Inward 3. Form Validated 3a. Validation Remarks DATE Inward taken by: DATE Validated by: 2. Profile Check (Quota) Form Verified-1st Try Form Verified-2nd Try Form Verified-3rd Try DATE Verified by: DATE Verified by: DATE Verified by: Time of call Time of call Time of call (24 hr format) (24 hr format) (24 hr format) Verification Remarks-1st Try Verification Remarks-2nd Try Verification Remarks-3rd Try Open Ends Coding Data Entered Notes/Remarks DATE Coded by: DATE Entered by:
  84. 84. Q1 Please tell me your age in last completed no. of years Write the age & then codeR1 Below 18 years Close R3 30-50 years Continue Close in case of 50 yrs &R2 18-30 years Continue R4 50 yrs and above Close aboveQ2 Please tell me the level to which you have been educated/pursuing (SA)R5 0-9 standard Terminate R9 Graduate & Diploma ContinueR6 9-12 standard Terminate R10 Masters/MBA ContinueR7 Undergraduate Terminate R11 CA/CS/LLB/MBBS/CFA etc ContinueR8 Graduate Continue R12 Others SpecifyQ3 Which of the following best describes your occupation? (SA)R13 Working employee R16 Businessman/woman R19 StudentR14 Self Employed professional R17 Retired R20 OthersR15 Freelancer R18 Part Timer SpecifyQ4 Note the gender of the respondent R21 Male R22 Female R23 Third genderQ5 Note the marital status of the respondent (SA)R24 Married R25 Unmarried R26 Widowed R27 DivorcedQ6 How many family members currently live with you? Ask as per the break-up and summaries in (g) and (h) Note w.r.t the (a) (b) (c ) (d) (e) (f) (g) (h) age and gender Below 12 years 12-18 yrs 18-30 yrs 30-40 yrs 40-50 yrs 50 yrs & above ∑ Total numberR28 MalesR29 FemalesQ7 Which of the following are you regularly involved with……… Prompt the options and note the responsesR30 Reading newspapers Continue R34 Watching news channels ContinueR31 Reading Magazines Continue R35 Reading non-fiction books ContinueR32 Listening to radio Continue R36 Online news/updates ContinueR33 Journals/newsletters etc. Continue R37 None of the above TERMINATEQ8 SHOWCARD 1 : Which of the following have you ever experienced/come across? Tick all applicableR36 Paid charges higher than printed MRP ContinueR37 Defected/broken/damaged products delivered and not changed ContinueR38 Products not replaced/repaired despite being in warranty period ContinueR39 Rotten food products in packed food ContinueR40 Disguised additional charges which were not told/informed about initially ContinueR41 Problems caused due to cited facilities not being there ContinueR42 Refund not given back/very delayed refund ContinueR43 Exploitative pricing in essential commodities ContinueR44 Billing issues with telecom/railways/flights/credit cards/banks etc. ContinueR45 Others 1,specify ContinueR46 Others 2,specify ContinueR47 None of the above TerminateQ9 Are there any other instances which you or someone known to you may have experienced?R48 No R49 Yes Specify
  85. 85. Questionnaire- B (Category)Q10 You have said that there were case(s) where you felt that it was unfair to you, what did you do after it?R49 Did nothing as it’s a common problem R51 Argued and ended it thereR50 Decided to do something, but didn’t R52 Took it up and fought for itR53 Others Specify You have stated that you have experienced a situation which you felt was unfair to you. Please share the detailsQ11 with us. Ask about the cases in detail and code the relevant problem from Q8 (E.g.R40,R43) CodeCase 1 (Verbatim) CodeCase 2 (Verbatim) CodeCase 3 (Verbatim)Q12 Please recall and tell us the year/month when you experienced the latest of the aforesaid issuesR54 Year Y Y Y Y R55 Month M M R56 Other R57 Don’t remember

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