My talk at Mobile Monday Berlin about customer development, rapid prototyping and how to build products that people love.

1. Lessons learned:
Kill your 100 slide spec and
start prototyping instead
Niklas Jansen
Co-founder Blinkist
@niklas_jansen

2. 12%
People who manage to read everything they want to
85%
Of German college
graduates read
at least one nonfiction
book within last
12 months
…and digital content is growing even more at fast pace.

3. Key lessons from
non-fiction books
condensed to
just 15 min.

4. Easy reading
anytime, anywhere

5. Blinkist in August 2012:
A motivated and ambitious team

6. First concept contained 64(!) screens

7. After two month we realized that
we were about to fail

8. Find the problems
worth solving.

9. Read everything you
need to know about the
„Presentation Secrets of
Steve Jobs?“ in only 15
minutes?
Yes, please!

10. Discovery Validation Creation Company
Pivot
Search Optimise
Where the magic
happens

11. „Guerilla customer
validation“
Read more: http://blinki.st/5peoplemethod

12. There is nothing you
can‘t learn from 5
instead of 500 users.

13. Discovery & Validation Tools
Lean Canvas Interviews Rapid
Prototyping

14. Customer Validation
Measure yourself by
time because time is the
only thing that matters.

16. Customer Validation
Take bugs as an
opportunity for great
customer support and
build a relationship
with your customers.

17. Customer Validation
But don‘t think this
gives you the license to
ship something crappy.

18. Thanks!
Feedback and questions please.
n@blinkist.com
@niklas_jansen