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If I Would Run The Mr Industry Pecha Kucha Final
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My view on the Market Research industry. Award Winning presentation at MRS 2009
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If I Would Run The Mr Industry Pecha Kucha Final
1.
We need to
start all over again …
2.
3.
4.
5.
6.
we complete more
(online) surveys in an ever increasing tempo using the same methods
7.
The information we
need is out there… … but we have not adapted our tools
8.
Invest in something
with a future
9.
Automational Informational Transformational
10.
1 Access panels
(Dedicated) communities Social network research platforms
11.
2 Life Caching
& Netnography
12.
3 Text analytics
13.
1. Information needs
& interviewing self-generation
14.
2. Sampling practical
significance
15.
3. field &
analysis unit qual - quant
16.
methods FUSION insights
skills
17.
We need to
start all over again …
18.
Answers to questions
you did not ask Answers without asking questions
19.
We believe ...
in connected research Everything we do is aimed at enhancing intimacy between you, your market and us. Yes we can! Yes we will !
20.
niels@insites.eu
Editor's Notes
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu
Please do not use any of the materials in this presentation without the consent of Niels Schillewaert: niels@insites.eu