All about working for Weetabix

2. Contents
Page 3 Note from the Weetabix CEO - Giles Turrell
Page 4 Company Overview
Page 5 History of Weetabix
Page 6 Our Vision
Page 7 The Weetabix Food Company Range
Page 8 Marketing
Page 9 Weetabix - a Global Company
Page 10 Weetabix in Numbers
Page 11 Doing The Right Thing
- Corporate Social Responsibility
Page 12 Our People
Page 13 Learning and Development
Page 14 Meet The Executive Team
Page 15 Weetabix Core Principles
Page 16 How To Find Us
Page 17 Fuel Your Career

3. Note from the Weetabix CEO - Giles Turrell
I am delighted that you are
considering joining us at Weetabix
and we look forward to welcoming
you when you visit us here at
Burton Latimer.
I am confident you are making the
right decision. I would like to take
this opportunity to tell you why:
Our People Ambition:
• Building a reputation for developing great people where
everyone is inspired to win and “Make the Difference”.
• Our obsession to continuously improve enables us to focus on
our future and provide the fuel for growth.
• We strive to be “first choice” because we care, we lead, we
adapt and we engage our People and Partners.
• We will invest and build talent and capabilities to support the
long term growth ambitions.
• We will align our organisation to ensure our team are engaged,
enabled, appropriately rewarded and recognised.
Our Leadership Behaviours:
• Strives to win with customers and consumers
• Collaborates with other teams to get the best outcomes for the
business as a whole
• Leads by example – with integrity and authenticity
• Drives high performance, challenges poor performance, delivers results
• Actively listens, engages and involves the team
• Shows initiative, challenges the status quo, embraces change
• Operates with tenacity, pace and pragmatism to get results
• Committed to the business, unifies behind decisions
If you do join us we know you will find your career at Weetabix to
be enjoyable, interesting, challenging and rewarding.
Giles Turrell
Chief Executive Officer

4. Company Overview
Weetabix Food Company is the second largest branded manufacturer of
cereals and cereal bars in the United Kingdom. Based in Northamptonshire, UK,
its family of brands includes Weetabix, Alpen, Ready brek, Weetos, Oatibix
and Alpen cereal Bars. The Weetabix brand has been manufactured and sold
in the UK since 1932; today it is the UK’s number one selling, most trusted and
most recommended cereal and is one of Britain’s most iconic brands.
The mills at Burton Latimer export to more than 80 countries around the
world and for the Weetabix brand all of the wheat is grown within 50 miles of
the site. Weetabix also has manufacturing plants around the world, including
at its North American division and other locations globally, employing c.
1,800 staff members across the world. See www.weetabix.com for links to
websites around the globe.
A family controlled company until 2003, Weetabix Food Company is now
60% owned by Bright Food (Group) Co., Ltd, one of the largest Chinese
international conglomerates in the food industry, with operations throughout
the entire food industrial chain including agriculture, food processing, brand
agency service and retail amongst others. Bright Food’s sugar, dairy, wine and
retail businesses hold leading positions within their markets. The remaining
share capital is largely owned by Lion Capital who have been investors in
Weetabix since 2004 and are recognised as a leading investor in the consumer
sector having held stakes in brands such as Jimmy Choo, Orangina, Kettle
Foods, Picard Surgeles, AllSaints Spitalfields and Bumble Bee Foods. The firm
works in partnership with the management of its companies to strategically
transform the businesses in which it invests.

5. History of Weetabix
Weetabix Food Company was founded in 1932 by two South Africans who introduced the Weetabix breakfast biscuit products into the UK.
The Company’s founders set up a manufacturing facility near a wheat mill at Burton Latimer and the original site is still home to Weetabix’s
75 acre main production facility in the UK.

6. Weetabix Food Company is the leading British breakfast
cereal company, and is home to a range of famous brands
including Weetabix, Weetabix Minis, Alpen, Ready Brek,
Weetos and the popular Alpen Bars.
A growing dynamic global food company present in twice as
many homes.
Delighting more consumers with our great tasting
nutritional brands.
Building a reputation for developing great people where
everyone is inspired to win and “Make the Difference”.
Our obsession to continuously improve enables us to focus on
our future and provide the fuel for growth.
We strive to be ‘first choice’ because we care; we lead;
and we engage our People and our Partners.
Our Vision
Weetabix is a family favourite that has been enjoyed by
generations of families. It is also the UK’s leading
breakfast cereal.
The Weetabix Food Company headquarters and main
manufacturing facility is based in Burton Latimer, with other
factories at Corby and Ashton under Lyne.
•
•
•
•
•
•

7. Great British Icons…..
Weetabix Food Company boasts a portfolio of iconic
British brands with high awareness amongst consumers.
As a result, its products have a ‘must stock’ status with
retailers. The Weetabix strategy focuses on the fast
growing market segments of healthy eating, hot cereals
and bars.
The Weetabix Food Company Range
..... & Leading Market Positions
UK cereal market worth £1.55bn and cereal bars & breakfast
biscuits market worth £434m each year
Weetabix is the no. 1 cereal brand in the UK
Weetabix Food Company by value is:
• No. 2 in the ready-to-eat segment
• No. 1 in the muesli segment
• No. 2 in hot cereals
• No. 5 in cereal bars & breakfast biscuits
•
•
•

8. Marketing
Working with some of the biggest and best marketing partners in the world we deliver award winning,
effective marketing that benefits the quality of our products.
From advertising to pack design, brand promotion and NPD, our marketing team are responsible for the marketing
and promotion of some of the UK’s most loved brands. Some examples of recent activities are shown below.

9. Weetabix - a Global Company
The Weetabix Food Company exports to over 80 countries with export sales of £36 million

10. Weetabix in Numbers

11. Doing the Right Thing
Weetabix: A company that strives to do things in the right way
Weetabix is a company run on the same principles now as it always has been – delighting consumers with product we
are proud of in terms of quality, nutrition and production. Staying true to those principles has been a key part of the
company’s success with consumers, suppliers, customers and employees, both in the home UK market and in expanding
international markets over more than 80 years.
Weetabix mills are in Burton Latimer in the heart of Northamptonshire, surrounded by a 50 mile
area known by many as Weetabix Country.
We believe that breakfast is important, that eating the right food and getting the right nutrients
in the morning helps set you up for the day ahead.
We are committed to being responsible at every stage of making our products, from field to
delivery to our customers.

12. Our People
Working for Weetabix: We are committed to attracting, retaining and rewarding our biggest asset, our people

13. Learning and Development
Learning and
Development.
At Weetabix we recognise that
in order to grow our business
successfully we need to create an
environment where personal
development and learning is
at the heart of individual
performance.

14. Meet The Executive Team
Giles Turrell
Chief Executive Officer
Stuart Branch
Group Human Resources
Director
Sally Abbott
Group Marketing Director
Richard Martin
Chief Financial Officer
Gareth Martin
Strategy and Business
Development Director
Kevin Fawell
Commercial Director UK
& Ireland
Duncan McIntyre
Operations Director
Steve Van Tassel
Chief Executive Officer,
Weetabix North America

15. Weetabix Core Principles
People - We are committed to
attracting, retaining and rewarding
our biggest asset, our people.
Responsibility - At Weetabix we
will always behave in a responsible
manner minimising waste, promoting
socially responsible activities, and
providing great nutrition.
Nutrition - We believe that we
have a responsibility to provide our
consumers with a better start to the
day. We will always strive to deliver
a better nutritional alternative to
the competition or consumer’s
current options.
Partnership - We work with our
suppliers and our customers to
promote mutually beneficial long
term partnerships at all levels –
from our individual growers to the
largest retailer.
Quality - We have a commitment
to quality in everything we produce.
Since 1932 the Weetabix brand has
been known for high quality output,
and everything that we produce
must enhance that reputation.

16. How To Find Us
Directions to Burton Latimer Site - Head Office and Factory.
From the South (via M1):- Leave the motorway at junction 15. Follow
signs to Northampton. Keep on the A45 dual carriageway for approx.
10 miles until you reach Wellingborough. Follow the A509 Kettering
signs to the village of Isham. Turn right at the second mini roundabout
at the end of Isham village, the main entrance for Weetabix is
situated on the left just past the railway and river bridges.
From the North (via M1):- Leave the motorway at junction 19. Taking
the A14, follow signs to Kettering. Leave the A14 at the A509 junction
(junction 9). Travel South to the mini roundabout as you approach the
village of Isham, turn left. The main entrance for Weetabix is situated
on the left just past the railway and river bridges.
From the A1:- Turn off onto the A14 and follow to Kettering. Follow
the instructions in the previous paragraph.
On arrival, you should report to the
Security Gatehouse on Station Road, who
will show you where to park and will
direct you to your interview.
Should you encounter any difficulties
during your journey please contact us on:
HR Department 01536 721330
Main Reception 01536 722181
Weetabix Mills, Station Road,
Burton Latimer, Kettering, Northants.,
NN15 5JR

17. A global dynamic food company that
is committed to attracting, retaining
and rewarding talent.
We are committed to:
• attracting
• retaining
• rewarding
our biggest asset, our people.
Our people Values Weetabix behaviours
• Strives to win
with customers and
consumers
• Collaborates with
other teams to get
the best outcomes for
the business as
a whole
• Leads by example
– with integrity and
authenticity
• Drives high
performance,
challenges poor
performance, delivers
results
• Actively listens,
engages and involves
the team
• Shows initiative,
challenges the status
quo, embraces change
• Operates with
tenacity, pace and
pragmatism to get
results
• Committed to the
business, unifies
behind decisions