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Reyes, monica kristine st. luke's global Reyes, monica kristine st. luke's global Presentation Transcript

  • 10 Step Marketing Plan for St. Luke’s Global
    “One of the World’s Best!”
    Monica Kristine Reyes
  • Target Market: Used to be Classes A and B
    Pricing: 50% on all services
    Quality: well-trained, highly skilled staff
    Service: customer service, international standards (patient care) and state-of-the-art technology
    Distribution: The Fort, internet access, mobile and landline
    5 stepsPTM and Positioning
  • 6. Internet marketing and different media (TV, ads)
    7. Benchmarked against The Medical City (one of the leading hospitals in the country- included in Medical Tourism)
    Promotion: TV advertisements, posters
    Place: The Fort
    JCIA Accreditation
    5 stepsMarketing Mix & Strategy
  • Positioning to the Primary Target Market
  • 1. Target Market
    Class A and B (initially)
    Now, trying to infiltrate lower classes because of low utilization
  • 2. Pricing: 50% on all services
    Offers dialysis treatment
    Offers recreation and relaxing services- spa, salon treatments, massage, etc.
  • 3. Quality: well-trained, highly skilled staff
  • 4. Service: customer service, international standards (patient care) and state-of-the-art technology
  • 5. Distribution: The Fort, internet access, mobile and landline
  • 6. Internet marketing and different media (TV, ads)
    http://www.stluke.com.ph/home.php/p/SLMC_Global_City
  • 7. Benchmarked against The Medical City (one of the leading hospitals in the country- included in Medical Tourism)
  • 8. Promotion: TV advertisements, posters
    Advertisements
    HMO’s
    Posters
    Word-of-mouth
    Intrigues: “Shaina-John Lloyd” scandal
  • 9. Place: The Fort
  • 10. JCIA Accreditation
    In 2003, the Joint Commission International (JCI) accredited St. Luke’s Medical Center, affirming that the hospital meets the highest standards for patient care and organizational management. St. Luke’s is the first healthcare facility in the Philippines and the second of several in Asia to be accredited by JCI.JCI accreditation means St. Luke’s patients are assured of receiving care that is at par with that of the best hospitals in the world. JCI is the international arm of the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), the oldest and most prestigious healthcare accreditation organization in the world. It is respected by US hospitals for its reputation, experience and credibility.
  • Summary
  • Target Market: Used to be Classes A and B
    Pricing: 50% on all services
    Quality: well-trained, highly skilled staff
    Service: customer service, international standards (patient care) and state-of-the-art technology
    Distribution: The Fort, internet access, mobile and landline
    5 stepsPTM and Positioning
  • 6. Internet marketing and different media (TV, ads)
    7. Benchmarked against The Medical City (one of the leading hospitals in the country- included in Medical Tourism)
    Promotion: TV advertisements, posters
    Place: The Fort
    JCIA Accreditation
    5 stepsMarketing Mix & Strategy
  • 10 Step Marketing Plan for St. Luke’s Global
    “One of the World’s Best!”
    Monica Kristine Reyes