20 year personal marketing plan asmph under prof barrenechea


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20 year personal marketing plan asmph under prof barrenechea

  1. 1. HEARTS<br />20 year Marketing Plan for The Cardiologist <br />Monica Kristine Reyes<br />October 13, 2010<br />
  2. 2. The Search for the HEART<br />Keeping the end in Mind<br />Vision/ Mission<br />Roles<br />Monitors<br />SunTzu: Art of War<br />Before and After<br />
  3. 3. Keeping the End in Mind<br />I envision myself as a devoted, competent and empathicCardiologist, working with competent and dedicated individuals towards a mutual ambition of providing innovative, quality, strategic, available, accessible, economic and cost-effective medical services for my countrymen.I envisage myself as a CARDIOLOGIST who pushes for a well-informed health community, empowered in achieving a sustainable and excellent state of health through quality service and charitable endeavors- all these for the year 2030.<br />
  4. 4. The Cardiologist with a Heart<br />Devout Catholic<br />Caring Daughter<br />Dedicated Cardiologist<br />Encouraging Teacher<br />Deep-rooted Filipino<br />Witty Entrepreneur<br />Honest Citizen<br />
  5. 5. Devout Catholic<br />
  6. 6. Caring Daughter<br />
  7. 7. Deep-rooted Filipino<br />
  8. 8. Encouraging Teacher<br />
  9. 9. Dedicated Cardiologist<br />
  10. 10. Witty Entrepreneur<br />
  11. 11. Honest Citizen<br />
  12. 12. Tools of the Heart<br />Dream Book<br />Diary<br />Review Sessions with Peers<br />Medical Missions<br />Continuous Studying<br />Time table<br />MBA Classes<br />Newspapers<br />
  13. 13. Cardiologist “MONAY-ka, KRISTINE REYES!”<br />The MONAY<br />MONAY KA!<br />QUEEN-of-HEARTS=CARDIOLOGIST<br />
  14. 14. Sun Tzu has a HeartSun Tzu and the heARTof Modern Warfareby:McNeilly<br />McNeilly's six principles are:<br />1. Win All Without Fighting: Achieving the Objective Without Destroying It<br />2. Avoid Strength, Attack Weakness: Striking Where the Enemy is Most Vulnerable<br />3. Deception and Foreknowledge: Winning the Information War<br />4. Speed and Preparation: Moving Swiftly to Overcome Resistance<br />5. Shaping the Enemy: Preparing the Battlefield<br />6. Character-Based Leadership: Leading by Example<br />
  15. 15. The Journey<br />24 years old<br />Medical Clerk<br />Small, retail businesses<br />Cook, painter, singer<br />MBA student<br />Living under parents’ roof (parents as financial backers)<br />Medical Missions<br />44 years old<br />Established Cardiologist<br />Restaurant and stocks<br />Cook, painter, singer<br />MD professor<br />Own Hospital OR set up OWN sustainable outreach programs<br />
  16. 16. The heart’s journey entails hardwork and focus.<br />My fulfillment as a Cardiologist stems from the idea that I have left my mark in this world in molding the face of the health system- decreasing morbidity and mortality rates but ensuring quality of life to my patients. Only whole-hearted physicians like me shall will the extinction of the need for our kind.<br />