3. Founded by Veteran Broadcast Journalists Seasoned broadcast journalists maintain NewsCertified’s operations in NY, LA, DC, SF, Boston, Atlanta, Chicago, and Asia Natalie Allen Senior Client Representative CNN International and Fmr. Weather Channel Anchor Kelli Arena Vice President Fmr. CNN Justice & Business Correspondent Rusty Dornin Vice President of Strategic Alliances Fmr. CNN Correspondent for 17+ years Judy Fortin Vice President Fmr. CNN Anchor & Medical Correspondent Mike Chinoy Managing Director, Asia Fmr. CNN Senior Asia Correspondent Bobbie Battista Vice President Fmr. CNN Anchor Lynn Sherr Advisory Board Member Fmr. ABC Correspondent Kathryn McManus President Launched CNN Japan Producer for TV Asahi
13. NCE “In the News” – partial listing A New Place for Media Training and Exposure January 2010 June 26, 2010 NewsCertified Featured How Media Overload Can Complicate Trust Issues “ All this focus on credibility has quickly earned the trust of journalists from virtually every news outlet: NBC, WSJ, CNN, The Economist, NPR, Telemundo, CNBC, Fox News, AOL, and ABC, etc. ” Exchange of Ideas July 2, 2010
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Editor's Notes
Welcome to NewsCertified Exchange. A new media company that connects journalists with thought leaders around the world.
The amount of noise in the communications space is overwhelming. Media outlets receive hundreds of e-mails and phone calls daily pitching experts and stories. Journalists scrambling to file stories on multiple platforms don’t have time to read and validate all the information. And in the end time is of the essence.
Founded by veteran broadcast journalists, Newscertified Exchange pulls together a who’s who in media and business industries to solve a communications problem.
Hundreds of Journalists helped NewsCertified shape the solution.
The answer is NewsCertified Exchange, a searchable database that is free to journalists worldwide. Before an expert is profiled on the web site, they first go through a media strategy and certification session. The session typically takes about two hours, and wraps up with an on camera interview.
That videotaped interview is uploaded to Newscertified.com and becomes the center piece of an experts profile page. On that page, journalists can also find contact information, email address, social media links, biography and story ideas. Journalists can search for experts using key words associated with areas of expertise and the news cycle.
A good story pitch can actually make a story happen. Journalists are always looking for new and unique angles on breaking and developing news. This is often where feature stories are born.
Social media is rapidly becoming the go to place for journalists to find new ideas and connect with thought leaders. How can you be heard above the noisy conversation on the real-time web?
Newscertified exchange has the answer. With its unique ability to develop your personal brand, connect you with journalists and other content creators through social media channels, and build your online community. Here is how it works; Newscertified exchange goes through a intense discovery phase where we define your personal digital brand ID. Our team then develops content and engages on your behalf to build your community and extend your reach.
A partial list of NewsCertified clients shows the extent of our database.
Newscertified works! CNN never would have found Attorney Andrew Cataldo if producers hadn’t logged into the database. David Murphy, CEO of Better World Books, had no social media presence before NewsCertified. Jack Edlow was another success story. An expert in nuclear power he was interviewed by the spanish television news show. Dozens of other Newscertified experts have been contacted by media outlets around the world.
NewsCertified is making news itself!
Newscertified has different price structures and plans to fit any need or any budget. Newscertified exchange is changing the way journalists and experts come together.
