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The power to do more


          Naveen bannur
 Founded  in 1984 by Michael dell at
  Austin,USA.
 Headquartered at United States
 Employs over 1,10,000 employees.
 Operations worldwide
 Net income of US$ 3.49 billion (2012)
   In 1985, the company produced the first computer of its own
    design — the "Turbo PC"
   In 1989, Dell Computer set up its first on-site service programs in
    order to compensate for the lack of local retailers prepared to act
    as service centers.
   In 1996, Dell began selling computers via its web site.
   In 2002, Dell attempted to expand by tapping into the multimedia
    and home-entertainment markets with the introduction
    of televisions, Dell Axim handhelds, and Dell DJ digital audio
    players. Dell has also produced Dell-brand printers for home and
    small-office use.
   Inspiron (budget desktop and notebook computers)
   Studio (mainstream desktop and laptop computers)
   XPS (high-end desktop and notebook computers)
   Studio XPS (high-end design-focus of XPS systems and
    extreme multimedia capability)
   Alienware (high-performance gaming systems)
   Adamo (high-end luxury laptop)
   Vostro (office/small business desktop
    and notebook systems)
   n Series (desktop and notebook computers shipped
    with Linux or FreeDOS installed)
   Latitude (business-focused notebooks)
   Precision (workstation systems and high-performance
    notebooks)
   Dell Vostro is a line of computers from Dell aimed at the small
    business market.

 Vostro 1220
 Dell Vostro running Windows 7 Ultimate
 Display: 12.1"
 Memory: 2 GB Single Channel DDR2 SDRAM @ 800 MHz
 Hard Drive: 160 GB SATA
 Webcam: Integrated 1.3 MP
 Battery: 4-cell or 6-cell Lithium-Ion battery
 Main  customers are the office/small
  business.
 Employs only direct channel for its
  distribution and marketing
 Dell only has its retail store in India
 Most of the queries and information sharing
  takes place online
 Orders of laptops are only taken online
   Stage 1
       Business organizations search for a required
        configuration through online store.
   Stage 2
       They go for customization if necessary.
   Stage 3
       If the organization is satisfied with the models, it
        places the order for the products online.
   Stage 4
       Products are delivered at the customers' place on the
        pre specified time.
   Stage 5
       After sales service is done by service executives
        present in that region.
THANK YOU

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Business marketing presentation on dell(b2 b)

  • 1. The power to do more Naveen bannur
  • 2.  Founded in 1984 by Michael dell at Austin,USA.  Headquartered at United States  Employs over 1,10,000 employees.  Operations worldwide  Net income of US$ 3.49 billion (2012)
  • 3. In 1985, the company produced the first computer of its own design — the "Turbo PC"  In 1989, Dell Computer set up its first on-site service programs in order to compensate for the lack of local retailers prepared to act as service centers.  In 1996, Dell began selling computers via its web site.  In 2002, Dell attempted to expand by tapping into the multimedia and home-entertainment markets with the introduction of televisions, Dell Axim handhelds, and Dell DJ digital audio players. Dell has also produced Dell-brand printers for home and small-office use.
  • 4.
  • 5. Inspiron (budget desktop and notebook computers)  Studio (mainstream desktop and laptop computers)  XPS (high-end desktop and notebook computers)  Studio XPS (high-end design-focus of XPS systems and extreme multimedia capability)  Alienware (high-performance gaming systems)  Adamo (high-end luxury laptop)  Vostro (office/small business desktop and notebook systems)  n Series (desktop and notebook computers shipped with Linux or FreeDOS installed)  Latitude (business-focused notebooks)  Precision (workstation systems and high-performance notebooks)
  • 6.
  • 7. Dell Vostro is a line of computers from Dell aimed at the small business market.  Vostro 1220  Dell Vostro running Windows 7 Ultimate  Display: 12.1"  Memory: 2 GB Single Channel DDR2 SDRAM @ 800 MHz  Hard Drive: 160 GB SATA  Webcam: Integrated 1.3 MP  Battery: 4-cell or 6-cell Lithium-Ion battery
  • 8.  Main customers are the office/small business.  Employs only direct channel for its distribution and marketing  Dell only has its retail store in India  Most of the queries and information sharing takes place online  Orders of laptops are only taken online
  • 9. Stage 1  Business organizations search for a required configuration through online store.  Stage 2  They go for customization if necessary.  Stage 3  If the organization is satisfied with the models, it places the order for the products online.  Stage 4  Products are delivered at the customers' place on the pre specified time.  Stage 5  After sales service is done by service executives present in that region.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.