2. Founded in 1984 by Michael dell at
Austin,USA.
Headquartered at United States
Employs over 1,10,000 employees.
Operations worldwide
Net income of US$ 3.49 billion (2012)
3. In 1985, the company produced the first computer of its own
design — the "Turbo PC"
In 1989, Dell Computer set up its first on-site service programs in
order to compensate for the lack of local retailers prepared to act
as service centers.
In 1996, Dell began selling computers via its web site.
In 2002, Dell attempted to expand by tapping into the multimedia
and home-entertainment markets with the introduction
of televisions, Dell Axim handhelds, and Dell DJ digital audio
players. Dell has also produced Dell-brand printers for home and
small-office use.
4.
5. Inspiron (budget desktop and notebook computers)
Studio (mainstream desktop and laptop computers)
XPS (high-end desktop and notebook computers)
Studio XPS (high-end design-focus of XPS systems and
extreme multimedia capability)
Alienware (high-performance gaming systems)
Adamo (high-end luxury laptop)
Vostro (office/small business desktop
and notebook systems)
n Series (desktop and notebook computers shipped
with Linux or FreeDOS installed)
Latitude (business-focused notebooks)
Precision (workstation systems and high-performance
notebooks)
6.
7. Dell Vostro is a line of computers from Dell aimed at the small
business market.
Vostro 1220
Dell Vostro running Windows 7 Ultimate
Display: 12.1"
Memory: 2 GB Single Channel DDR2 SDRAM @ 800 MHz
Hard Drive: 160 GB SATA
Webcam: Integrated 1.3 MP
Battery: 4-cell or 6-cell Lithium-Ion battery
8. Main customers are the office/small
business.
Employs only direct channel for its
distribution and marketing
Dell only has its retail store in India
Most of the queries and information sharing
takes place online
Orders of laptops are only taken online
9. Stage 1
Business organizations search for a required
configuration through online store.
Stage 2
They go for customization if necessary.
Stage 3
If the organization is satisfied with the models, it
places the order for the products online.
Stage 4
Products are delivered at the customers' place on the
pre specified time.
Stage 5
After sales service is done by service executives
present in that region.