Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Dell vs HP

15,372 views

Published on

Published in: Technology
  • Be the first to comment

Dell vs HP

  1. 1. marketing strategy Suleyman Aliyev Sevinj Naghiyeva Shahriyar Aliyev Tarlan Amrahli
  2. 2. Market Leaders in 2001-2006 2001 2002 2003 2004 2005 2006 13 16 15 16 17 16 11 15 14 14 14 16 7 6 5 6 7 7 6 4 4 4 5 6 4 3 3 3 4 4OTHERS 59 56 59 56 53 51
  3. 3. Market Leaders in 2007-2011 2007 2008 2009 2010 2011 2012 18 18 19 18 17 14 14 13 13 13 9 11 12 12 12 8 7 8 10 11 4 5 5 5 6OTHERS 47 44 43 42 41
  4. 4. 7 FACTS ABOUT DELL 1 Dell got its start out of Michael Dells dorm room at the University of Texas in 1984. He was only 19
  5. 5. 7 FACTS ABOUT DELL 2 Started with just $1000 seed money, the company grew so rapidly that its 1988 IPO raised $30 million.
  6. 6. 7 FACTS ABOUT DELL 3 When the company made the Fortune 500 for the first time in 1992, Michael was the youngest (27) CEO to ever lead a company on the list
  7. 7. 7 FACTS ABOUT DELL 4 Michael has led the company as CEO for nearly its entire existence, taking a break between 2004 and 2007 to run his and his wifes charitable foundation.
  8. 8. 7 FACTS ABOUT DELL 5 He supposedly owns one of the largest homes in the world, a mansion that sprawls 2,000 square meters on 60 acres.
  9. 9. 7 FACTS ABOUT DELL 6 Dell currently employs 110,000 people worldwide
  10. 10. 7 FACTS ABOUT DELL 7 All Dells campus is completely powered by green power
  11. 11. 7 FACTS ABOUT HP 1HP’s $120,5 billionrevenue equals toAzerbaijan’s Georgia’sand Armenia’s GDPcombined
  12. 12. 7 FACTS ABOUT HP 2Stanford grads William(Bill) Hewlett and DavidPackard founded thecompany with $538capital in 1939
  13. 13. 7 FACTS ABOUT HP 3The friends decided theorder of their surnamesin the company nameand logo with the toss ofa coin.
  14. 14. 7 FACTS ABOUT HP 4HP was begun in a PaloAlto garage.It is considered to be the"Birthplace of SiliconValley“ and now it ishistorical landmark.
  15. 15. 7 FACTS ABOUT HP 5HPs first product was aresistance-capacitanceaudio oscillator.Walt Disney Studios usedthis to make the it’s film,Fantasia.
  16. 16. 7 FACTS ABOUT HP 6The handheld HP-35calculator, released in1972, was been namedone of the 20 productsthat changed world
  17. 17. 7 FACTS ABOUT HP 7The first mass-marketlaser printer wasbrought to market in1980 by HP
  18. 18. SWOT Analyses - Dell• Well Known Brand Name S• Dell’s Direct Sales Model (Dell controls its supply chain which makes it easier to build a computer to a W customers specifications)• Strong Customer Relationship O Management (CRM) T
  19. 19. SWOT Analyses - Dell• Dell is a computer maker, not a S compute manufacturer (Dell is dependent on it’s suppliers) W• Any defect part of suppliers can cause embarrassment for Dell O T
  20. 20. SWOT Analyses - Dell• Diversification strategy by S introducing many new products to its range (printers, LCD televisions and other non-computing goods) W• Opportunity to sell directly to computer retailers O T
  21. 21. SWOT Analyses - Dell• Competitive Rivalry (Big competition from HP, Lenovo and S ACER)• Fluctuations in the World W currency markets (Changes in world currencies affects costs of supplies, then Dell’s production costs) O T
  22. 22. SWOT Analyses - HP • Strong Market Position (Biggest PC producer)S • Prominent Brand Name RecognitionW • Successful Strategic Acquisitions (Compaq Computers in 2002,O Mercury Interactive in 2006, Electronic Data Systems (EDS) in 2008,, 3Com in 2009 – a provider of computer network equipmentT
  23. 23. SWOT Analyses - HPS • Weak Market SegmentW Integration (Lack of presence in some seemingly obvious segments)OT
  24. 24. SWOT Analyses - HPS • Expanding presence in cloud computing market (In 2009, HP announced HP Cloud Assure)W • Expanding portfolio of imaging and printing solutionsOT
  25. 25. SWOT Analyses - HPS • Projected decreases in the IT marketsW • Hyper-competitive environmentOT
  26. 26. Dell - Differentiation Strategy1 2 3 4 5 6 7Direct to the Customer
  27. 27. Dell - Differentiation Strategy1 2 3 4 5 6 7Build to Order Manufacturing
  28. 28. Dell - Differentiation Strategy1 2 3 4 5 6 7Mass Customization
  29. 29. Dell - Differentiation Strategy1 2 3 4 5 6 7Just in time components inventories
  30. 30. Dell - Differentiation Strategy1 2 3 4 5 6 7Partnership with Suppliers
  31. 31. Dell - Differentiation Strategy1 2 3 4 5 6 7Market Segmentation
  32. 32. Dell - Differentiation Strategy1 2 3 4 5 6 7Customer Relationship Management

×