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Realizing the Promise
of the Cloud
IWM202




Steve Carter, Novell Fellow
Carolyn McClain, Distinguished Engineer
Dale Olds, Distinguished Engineer
How can you use the
                cloud today,
            or get ready to use it
                tomorrow?

2   © Novell, Inc. All rights reserved.
What is Cloud Computing?

    Some have called cloud computing, “stupid”, “marketing
    hype”, a new term for “everything that we already do”

    While the cloud is a natural outgrowth of “what we
    already do,” e.g., the Internet – there are new ideas and
    capabilities to cloud computing and storage that will
    provide new business models for the future

    Not much difference to the consumer

    A lot of difference and opportunity to service providers


3   © Novell, Inc. All rights reserved.
Despite the Hype – 2010 Promises:

    Only 2 percent of workloads will be
            moved to the cloud



      Whereas 30 percent of workloads
             will be virtualized


4   © Novell, Inc. All rights reserved.
To Use the Cloud,
    Virtualization is Not Enough
    •   Heavy use of virtualization, but being virtualized is
        not enough
         –   IP address usage
         –   Auto discovery
         –   Securing the process

    •   Moving enterprise workloads to the cloud is more
        than just virtualization – need storage and content
         –   Where is your storage and content?
         –   Content security at rest and in use


5   © Novell, Inc. All rights reserved.
Characteristic Differentiation

                    Virtualization                Cloud

     Physical environment                 Unknown physical

     Net environment                      Contrived network

     Security environment                 3rd party security

     Compliance environment               3rd party compliance



6   © Novell, Inc. All rights reserved.
Service, Not Server

                                          Think Service

                              Scale                     Manage


                              Secure                    Connect


                                              Monitor
7   © Novell, Inc. All rights reserved.
Tenancy

              Multi-tenancy is a must for the cloud provider




       Multi-tenancy is a concern for the cloud consumer

8   © Novell, Inc. All rights reserved.
Step 1




9   © Novell, Inc. All rights reserved.
Step 2




10   © Novell, Inc. All rights reserved.
Step 3




11   © Novell, Inc. All rights reserved.
Step 4




12   © Novell, Inc. All rights reserved.
Step 5 - Annexation




13   © Novell, Inc. All rights reserved.
How We Used the Model




14   © Novell, Inc. All rights reserved.
The Cloud is Usable Today

     •   Just don't expect it to work like your data center

          –   Think, “provision service not virtual image”

          –   Think, “disparate clouds”

          ** Don't make physical assumptions **

     •   Run experiments first to get it right

     •   Evaluate your preparedness to accept the risk



15   © Novell, Inc. All rights reserved.
Questions and Answers
Unpublished Work of Novell, Inc. All Rights Reserved.
This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc.
Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope
of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified,
translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc.
Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability.


General Disclaimer
This document is not to be construed as a promise by any participating company to develop, deliver, or market a
product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in
making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents
of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any
particular purpose. The development, release, and timing of features or functionality described for Novell products
remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to
make changes to its content, at any time, without obligation to notify any person or entity of such revisions or
changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc.
in the United States and other countries. All third-party trademarks are the property of their respective owners.
How the Cloud is being advanced

     •   Cloud started out as a way to make revenue on
         unused capacity
     •   Now a business in its own right
          –   Still monetizing unused capacity
          –   Clouds being built specific to market cloud capabilities
          –   MSP and hosting providers moving to cloud technology to
              provide easier use of resources and incremental revenue
          –   Enterprise using cloud technology to implement departmental
              “charge-back”
     •   Opex vs. Capex


19   © Novell, Inc. All rights reserved.

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Realizing the Promise of the Cloud

  • 1. Realizing the Promise of the Cloud IWM202 Steve Carter, Novell Fellow Carolyn McClain, Distinguished Engineer Dale Olds, Distinguished Engineer
  • 2. How can you use the cloud today, or get ready to use it tomorrow? 2 © Novell, Inc. All rights reserved.
  • 3. What is Cloud Computing? Some have called cloud computing, “stupid”, “marketing hype”, a new term for “everything that we already do” While the cloud is a natural outgrowth of “what we already do,” e.g., the Internet – there are new ideas and capabilities to cloud computing and storage that will provide new business models for the future Not much difference to the consumer A lot of difference and opportunity to service providers 3 © Novell, Inc. All rights reserved.
  • 4. Despite the Hype – 2010 Promises: Only 2 percent of workloads will be moved to the cloud Whereas 30 percent of workloads will be virtualized 4 © Novell, Inc. All rights reserved.
  • 5. To Use the Cloud, Virtualization is Not Enough • Heavy use of virtualization, but being virtualized is not enough – IP address usage – Auto discovery – Securing the process • Moving enterprise workloads to the cloud is more than just virtualization – need storage and content – Where is your storage and content? – Content security at rest and in use 5 © Novell, Inc. All rights reserved.
  • 6. Characteristic Differentiation Virtualization Cloud Physical environment Unknown physical Net environment Contrived network Security environment 3rd party security Compliance environment 3rd party compliance 6 © Novell, Inc. All rights reserved.
  • 7. Service, Not Server Think Service Scale Manage Secure Connect Monitor 7 © Novell, Inc. All rights reserved.
  • 8. Tenancy Multi-tenancy is a must for the cloud provider Multi-tenancy is a concern for the cloud consumer 8 © Novell, Inc. All rights reserved.
  • 9. Step 1 9 © Novell, Inc. All rights reserved.
  • 10. Step 2 10 © Novell, Inc. All rights reserved.
  • 11. Step 3 11 © Novell, Inc. All rights reserved.
  • 12. Step 4 12 © Novell, Inc. All rights reserved.
  • 13. Step 5 - Annexation 13 © Novell, Inc. All rights reserved.
  • 14. How We Used the Model 14 © Novell, Inc. All rights reserved.
  • 15. The Cloud is Usable Today • Just don't expect it to work like your data center – Think, “provision service not virtual image” – Think, “disparate clouds” ** Don't make physical assumptions ** • Run experiments first to get it right • Evaluate your preparedness to accept the risk 15 © Novell, Inc. All rights reserved.
  • 17.
  • 18. Unpublished Work of Novell, Inc. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc. Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for Novell products remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.
  • 19. How the Cloud is being advanced • Cloud started out as a way to make revenue on unused capacity • Now a business in its own right – Still monetizing unused capacity – Clouds being built specific to market cloud capabilities – MSP and hosting providers moving to cloud technology to provide easier use of resources and incremental revenue – Enterprise using cloud technology to implement departmental “charge-back” • Opex vs. Capex 19 © Novell, Inc. All rights reserved.