Shining the Enterprise Light on Shades of Social


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2010 has brought an explosion of new social tools to the market, creating a drone of news and conversation that artificially singles out “social” as a stand-alone solution—and for enterprises, a solution to what? When you peel back the category “social,” what capabilities are we really talking about and which ones are missing when it comes to forming a solution that can truly help people in the workplace be more effective?

Learn how to cut through the noise and gain a framework for thinking about the relevance of new tools to their workplace objectives and workplace realities. Attendees will leave this session with a better understanding of use cases and best practices as well as guidance for determining whether a given solution is worth exploring for their enterprise.

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Shining the Enterprise Light on Shades of Social

  1. 1. Enterprise 2.0 Shining the Enterprise Light on Shades of Social Andy Fox VP of Product Management
  2. 2. © Novell, Inc. All rights reserved.2 What Is this Session Really About? 1. What is enterprise social? 2. Adoption – what's working 3. New trends 4. Demo examples *
  3. 3. What is Enterprise Social?
  4. 4. © Novell, Inc. All rights reserved.4 Make Collaboration Better for the User Social is not an app, but an aspect or attribute to help...
  5. 5. © Novell, Inc. All rights reserved.5 Social Attributes 1. Audience finds author 2. Collaborative communication 3. Collaborative authoring 4. Collaborative “doing”
  6. 6. © Novell, Inc. All rights reserved.6 Audience Finds you Gatekeeper model – Command and control – admin does all the work – File system & group Peer model – Anyone to anyone, but author's got to find the audience – Email Social model – Users follow topics and people – E2.0 showcase
  7. 7. © Novell, Inc. All rights reserved.7 Collaborative Communication • Message and response technologies – Blog / microblog – Discussion forum – Chatroom • Owners – Corporate – Community – Customer (CRM) – Media
  8. 8. © Novell, Inc. All rights reserved.8 Collaborative Authoring • Content – Wiki – Online documents • Meta content – Tags – Survey / Crowdsourcing •
  9. 9. © Novell, Inc. All rights reserved.9 Social Doing: Games
  10. 10. © Novell, Inc. All rights reserved.10 Social Doing: Shopping
  11. 11. © Novell, Inc. All rights reserved.11 Social Doing: IT MyCMDB: Novell Ships First Social Networking- Based Application for Configuration Management Databases
  12. 12. Adoption What's Working?
  13. 13. 13Entire contents © 2010  Forrester Research, Inc. All rights reserved. Adoption of Enterprise 2.0 / Social Technologies
  14. 14. © Novell, Inc. All rights reserved.14 What's working: Adoption Benefits • Staying in the loop • Getting your message to a broad audiance • Stronger relationships with co- workers, partners, customers • Community building • Brand building • Mining public sentement
  15. 15. Trends in Enterprise Social
  16. 16. © Novell, Inc. All rights reserved.16 Trend #1: Habitat replaces the Page • Fast • Interactive • Push • Productive • Live in it!
  17. 17. © Novell, Inc. All rights reserved.17 Trend #2: Aggregation not Destination • Aggregated view • Info visits you • Filter your way • Address vs. Destination posting
  18. 18. © Novell, Inc. All rights reserved.18 Trend #3: Uber Unified Inbox Web 2.0 info • Microblog • Direct message • Blog • Wiki / online doc (all sizes, chat-speed) 3rd Party info • Documents • Email / task / calendar • Public feeds
  19. 19. © Novell, Inc. All rights reserved.19 Trend #4: Audience Control • Follower control • Public groups • Private groups • Organizational groups • Inter-company controls
  20. 20. © Novell, Inc. All rights reserved.20 Trend #5: Context Presence • Who's available to work • Who's indicated interested in a post • Who's working with you – Feedback – Emergency – Speed up decisions – Collaborative authoring
  21. 21. © Novell, Inc. All rights reserved.21 Trend #6: Collaborative Editing • Working together • No locking • No merging • Apps – Manuals – Brainstorming – Weekly meetings – RFPs
  22. 22. © Novell, Inc. All rights reserved.22 Trend #7: Ad Hoc Collaboration • Get your attention • On-the-fly recipients • Instant groups • No workspace configuration
  23. 23. © Novell, Inc. All rights reserved.23
  24. 24. © Novell, Inc. All rights reserved.24 Trend #8: Immersive Interaction
  25. 25. © Novell, Inc. All rights reserved.25 Trend #9: Extending Familiar Habitats • Named URLs • Email • File Explorer • MS Office
  26. 26. © Novell, Inc. All rights reserved.26 Want to try out these trends on your own? Visit Its Free (
  27. 27. Andy Fox
  28. 28. Unpublished Work of Novell, Inc. All Rights Reserved. This work is an unpublished work and contains confidential, proprietary, and trade secret information of Novell, Inc. Access to this work is restricted to Novell employees who have a need to know to perform tasks within the scope of their assignments. No part of this work may be practiced, performed, copied, distributed, revised, modified, translated, abridged, condensed, expanded, collected, or adapted without the prior written consent of Novell, Inc. Any use or exploitation of this work without authorization could subject the perpetrator to criminal and civil liability. General Disclaimer This document is not to be construed as a promise by any participating company to develop, deliver, or market a product. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. Novell, Inc. makes no representations or warranties with respect to the contents of this document, and specifically disclaims any express or implied warranties of merchantability or fitness for any particular purpose. The development, release, and timing of features or functionality described for Novell products remains at the sole discretion of Novell. Further, Novell, Inc. reserves the right to revise this document and to make changes to its content, at any time, without obligation to notify any person or entity of such revisions or changes. All Novell marks referenced in this presentation are trademarks or registered trademarks of Novell, Inc. in the United States and other countries. All third-party trademarks are the property of their respective owners.