Social TV and Second Screen

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  • - 1960’s traditional living room.\n- A TV in a living room is considered a shared experience.\n- Discussion around the TV are shared with everyone in the room.\n\nname of photo: Family watching television, c. 1958\nphoto by: Evert F. Baumgardner\nsource: National Archives and Records Administration.http://web.archive.org/web/20071226081329/teachpol.tcnj.edu/amer_pol_hist/thumbnail427.html\n
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  • - These discussions often take place in the work place, where people stand around the water cooler and discuss last nights TV entertainment. Termed ‘WaterCooler moments’.\n\nphoto from: protectedtomorrows.com\n
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  • - 88% of Americans are reported to multitask on their mobile devices whilst watching TV. The most common uses are:\n- searching for related information on a TV programme they are watching, \n- visit social network sites \n- browse products seen in TV ads\n
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  • - looks at the impact augmenting a mobile device as a second screen to embrace TV shows that present a more visual spectacle and examines whether this changes the influence on Twitter. \n- Twitter Streaming API\n- To monitor the hashtag for TV shows\n- these shows include...\n
  • - Announced at MWC 2011 by Dick Costello.\n- Notably this number is increasing year on year.\n
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  • by collecting we were able to:\nanalyse on-going discussions in which the audience creates their own narrative for the show.\nhighlight key points within the show.\nmake predictions based on the tweet data alone.\n\n- Categorising the sources of tweets into MOBILE, NON-MOBILE and MIXED (explain).\n- Although similarities were found within the Twitter stream and phone voting in the majority of cases, anomalies still occur suggesting there are differences between the online communities and those who are sat back watching the TV using their phones to vote. \n
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  • Monterosa is the UK’s leader in Second Screen Social television\n\nCome dine with me.... viewers get to score contestants and share discussions amongst one another.\n
  • The Code was a documentary about maths in the world around us.\n\nHidden in the show were clues to a treasure - you didnt have to watch the program to get the clues but you would have had to visit the shows website. The clues then allowed the viewer to crack the code (a competition that has been won by a guy from Bleckley Park). \n
  • Created by the BBC as a pilot to test second screen ‘companion apps’\n\nFrozen Planet\n\nA new and exciting way to experience documentaries\n
  • - guess the value of the antique items brought in by members of the public for valuation.\n- reveal the meta-stories that lie behind the items.\n- the companion app is being developed for multiple platforms including mobile devices, tablets, and desktop PCs. \n- there is also a version of the play along on BBC’s Red Button.\n
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  • could we (the viewers) be the nth judge?\n
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  • Social TV and Second Screen

    1. 1. Banksy SOCIAL TV & SECOND SCREEN Dr Paul Coulton ImaginationLancaster
    2. 2. Banksy WTF IS SOCIAL MEDIA?
    3. 3. THE MEDIUM IS THE MESSAGEPublished 1964
    4. 4. “We become what we behold. We shape our tools, and thereafter our tools shape us.”THE MEDIUM IS THE MESSAGEPublished 1964
    5. 5. Erving GoffmanFrame Analysis (1974 FRAMING
    6. 6. A Frame is “the definition of a situation”, “basic frameworks of understanding in our society for making sense out of events(and) ... principles of organisations which govern events ... our subjective involvements in them Erving Goffman Frame Analysis (1974 FRAMING
    7. 7. h The StatusThe Purchase The Query The Social Grap The Check- In The Interes t Join-In Update Doing. What even t . What Im t Who I Am . What am edWhat I Bu y What I Wan w Whatss Where I Am in? am I engag Who I Kno Iinterested Happening with? Amazon. Google. FaceBook. Foursquare Instagram Lanyrd Twitter. EBay. Yahoo. MySpace. Gowalla Pinterest Groupon Facebook Nectar Bing Google Loopt Delicious Twitter? WHAT DO WE REVEAL? Average UK users now spends 1 day in every month online
    8. 8. Aggregation services such as IFTTT h The StatusThe Purchase The Query The Social Grap The Check- In The Interes t Join-In Update Doing. What even t . What Im t Who I Am . What am edWhat I Bu y What I Wan w Whatss Where I Am in? am I engag Who I Kno Iinterested Happening with? Amazon. Google. FaceBook. Foursquare Instagram Lanyrd Twitter. EBay. Yahoo. MySpace. Gowalla Pinterest Groupon Facebook Nectar Bing Google Loopt Delicious Twitter? WHAT DO WE REVEAL? Average UK users now spends 1 day in every month online
    9. 9. SOCIAL CAPITAL Fresh NetworksThe resources accumulated through the relationships among people.
    10. 10. GROOMING AND GOSSIPDunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.
    11. 11. GROOMING AND GOSSIPDunbar speculated that as much as 42% of the groups time would have to be devoted to social grooming.
    12. 12. Screen Space Liminal Space Viewer SpaceAMBIGUITY
    13. 13. FILLING LIFE’S INTERSTICES
    14. 14. GAPS ONCE COMMERCIALS
    15. 15. NOW MOMENTARY PAUSES
    16. 16. DVR V LIVE TV85% of TV programmes are viewed at the time of broadcast. Half of the other 15% watched on same day
    17. 17. SOCIAL TV Social television is a general term for technology thatsupports communication and social interaction in either the context of watching television, or related to TV content
    18. 18. 2 ND SCREENS
    19. 19. MULTITASKING
    20. 20. TWEETING WITH THE TV ON
    21. 21. SOCAIL MEDIATO DRIVE TV VIEWERSHIPHASHTAGS FOLLOW ME LIVE TWEETINGSHOW APPS CLOSED CAPTIONS VOTE-BY-TWEET
    22. 22. TWITTER STREAMING API
    23. 23. 40%
    24. 24. 40% OF ALL TWEETSCOME FROM MOBILE
    25. 25. The OatmealWHO OWNS YOUR TWITTER DATA?
    26. 26. We reserve the right at all times (but will not have an obligation) toremove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. The Oatmeal WHO OWNS YOUR TWITTER DATA?
    27. 27. We reserve the right at all times (but will not have an obligation) to remove or refuse to distribute any Content on the Services and to terminate users or reclaim usernames. Twitter are nowoffering up to a years worth of tweets to market researchers for analysis The Oatmeal WHO OWNS YOUR TWITTER DATA?
    28. 28. TWEETING WITH THE TV ON
    29. 29. NumberofTweetsperhr 0" 500" 1000" 1500" 2000" 2500" 3000" 3500" 4000" 1:00"AM" 1:00"PM" 1:00"AM" 1:00"PM" 1:00"AM" 1:00"PM" 1:00"AM" Semi0final"Week" 1:00"PM" 1:00"AM" Final"Week" 1:00"PM" 1:00"AM" 1:00"PM"TWEETS PER HOUR 1:00"AM" 1:00"PM"
    30. 30. 100%# 90%# 80%# 70%#Percentage)of)Tweets)per)hr) 60%# 50%# 40%# 30%# 20%# 10%# 0%# 29/11/2010# 30/11/2010# 01/12/2010# 02/12/2010# 03/12/2010# 04/12/2010# 05/12/2010# Cher# Mary# One#Direc:on# Ma<# Rebecca# SEMIFINAL WEEK TWEETS
    31. 31. Percentage)of)Tweets)per)minute) 0%# 10%# 20%# 30%# 40%# 50%# 60%# 70%# 80%# 90%# 100%# 19:10# 19:20# 19:30# 1# 19:40# 2# 19:50# Cher# 3# 20:00# 4# Mary# 20:10# 5# 20:20# 6# 20:30# One#Direc:on# 20:40# 7# Ma<# 8# 20:50# 9# 21:00# Rebecca# 10# 21:10# 11# 21:20# 12# 21:30# 21:40# 21:50#SEMIFINAL SATURDAY SHOW
    32. 32. 100%# “Some weird song choices for tonights 90%##XFactor but Im liking them! Cher - LTWYL, 1D - Only 80%# Girl” Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# 30%# 20%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 10%# 0%# 19:10# 19:20# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# 21:40# 21:50# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SATURDAY SHOW
    33. 33. 100%# “Some weird song choices for tonights 90%##XFactor but Im liking them! Cher - LTWYL, 1D - Only 80%# Girl” Percentage)of)Tweets)per)minute) 70%# 60%# 50%# “Rebecca is dancing thru lightsabers... clearly a blatant attempt to capture the 40%# sci-fi vote. #xfactor” 30%# 20%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# 12# 10%# 0%# 19:10# 19:20# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# 21:40# 21:50# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SATURDAY SHOW
    34. 34. 100%# 90%# 80%#Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
    35. 35. 100%# 90%# “Black 80%# Eyed Peas are laaame on #xfactor”Percentage)of)Tweets)per)minute) 70%# 60%# 50%# 40%# Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
    36. 36. 100%# 90%# “Black 80%# Eyed Peas are laaame on #xfactor”Percentage)of)Tweets)per)minute) 70%# 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
    37. 37. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...its down to Simon. “Black 80%# Eyed Peas are laaame on #xfactor”Percentage)of)Tweets)per)minute) 70%# 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
    38. 38. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...its down to Simon. “Black 80%# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide!Percentage)of)Tweets)per)minute) 70%# #xfactor” 60%# “danni pick mary 50%# pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
    39. 39. 100%# “Louis sends through Mary, Dannii sends through Cher, Cheryl goes with 90%# Cher...its down to Simon. “Black 80%# Eyed Peas are laaame on “Grow a pair #xfactor” Simon. Let the public decide!Percentage)of)Tweets)per)minute) 70%# #xfactor” 60%# “danni “Simon ya ejit! :/ pick mary 50%# f**k sake! What a joke! pleeeeeasssssseeeeeeeee!!!!!!! #xfactor” #xfactor” 40%# ” Mary#Sings# 30%# Bo<om#Two#Announced# Cher#Sings# 20%# Mary#Eliminated# 10%# Show#Starts# Show#Ends# 0%# 19:30# 19:40# 19:50# 20:00# 20:10# 20:20# 20:30# 20:40# 20:50# 21:00# 21:10# 21:20# 21:30# Cher# Mary# One#Direc:on# Ma<# Rebecca#SEMIFINAL SUNDAY SHOW
    40. 40. 8%$ Cher$22%$ Mary$ One$Direc4on$ 52%$ Ma6$ 13%$ Rebecca$ 5%$ FACEBOOK LIKES 2,235,322 in total
    41. 41. 6%$ 17%$22%$ Cher$ Mary$ 17%$ One$Direc5on$ Ma7$ Rebecca$ 38%$ TWIBBONS
    42. 42. TWEETING PLATFORMSMOBILE, NON-MOBILE & MIXED
    43. 43. 100%# 90%# 80%#Percentage)of)Phone)Votes) 70%# 60%# 50%# 40%# 30%# 20%# 10%# 0%# 1# 2# 3# 4# 5# 6# 7# 8# 9# 10# 11# Week) Ma/# Rebecca# One#Direc9on# Cher# Mary# Wagner# Ka9e# Paije# Aiden# Treyc# Belle#Amie# John# Diva#Fever# Storm# FYD# Nicolo#Festa# PHONE VOTES
    44. 44. MEASURING SENTIMENT
    45. 45. SUPERBOWL 2012
    46. 46. 728,547 in game TweetsSUPERBOWL 2012
    47. 47. SUPERBOWL 2012
    48. 48. All#Tweets#7"6"5"4"3"2"1"0" 0" 10" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" 130" 140" CHARACTERS PER TWEET (All sources)
    49. 49. All#Tweets#7" Majority of tweets with 140 chars are6" filled up with URL’s, hashtags and RT5"4"3"2"1"0" 0" 10" 20" 30" 40" 50" 60" 70" 80" 90" 100" 110" 120" 130" 140" CHARACTERS PER TWEET (All sources)
    50. 50. !CHARACTERS PER TWEET (All sources)
    51. 51. URL’s, hashtags and RT removed. Average length 68 chars !CHARACTERS PER TWEET (All sources)
    52. 52. TWEETS BY CLIENT
    53. 53. !CHARACTERS PER TWEET (Mobile Clients)
    54. 54. Majority of tweets with 140 chars are filled up with URL’s, hashtags and RT !CHARACTERS PER TWEET (Mobile Clients)
    55. 55. !CHARACTERS PER TWEET (Mobile Clients)
    56. 56. URL’s, hashtags and RT removed Average Length 55 !CHARACTERS PER TWEET (Mobile Clients)
    57. 57. SENTIMENT MADE EASY!
    58. 58. Heavy Contributors 1% Will Hill 9% Intermittent90-9-1 Rule Contributors 90% Lurkers PARTICIPATION INEQUALITY
    59. 59. NEW INTERACTION
    60. 60. SECOND SCREEN
    61. 61. Viewers are able to score contestantsSECOND SCREEN
    62. 62. PLAYING ALONG WITH MAINSTREAM MEDIA
    63. 63. ENHANCING THE JOURNEY
    64. 64. PLAYING ALONG FOR FUN!
    65. 65. GAMIFICATION ?
    66. 66. Use of game mechanics to encourage engagement in an activity that otherwise might be considered a chore or boringGAMIFICATION ?
    67. 67. Use of game Encouraging certain mechanics to user behaviour encourage using Games as a engagement in an Lens activity that otherwise might be considered a chore or boringGAMIFICATION ?
    68. 68. META GAMING
    69. 69. NEW INTERACTIONSITV Britains Got Talent app, had 400,000 downloads in 2011and 900,000 downloads in 2012, with 44 million interactions
    70. 70. COULD WE BE THE NTH JUDGE?
    71. 71. QUESTIONS @mysticmobile

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