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Advertising 3

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By Alex and Erica

By Alex and Erica

Published in: Business

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Transcript

  • 1. Advertising By: Erica Weisman and Alex Myers ADVERTISING For kids in the 20 th century
  • 2. Overview
    • The advertising and marketing services industry in the U.S. includes over 35,000 companies
    • The demand for advertising comes from businesses that sell consumer products, entertainment, financial services, technology and telecommunications
    • The average American child may view as many as 40,000 television commercials every year
    • In 2001, the overall annual revenue for just teenage advertisement was $172 billion
  • 3. Where Advertisements are Found
    • Television
    • Internet
    • Food products
    • Schools
    • Newspapers
    • Magazines
    • Billboards
    • Transportation services
  • 4. Different Types of Advertisements
    • Entertainment such as movies, music, television, shows
    • Technology such as cell phones, ipods, and laptops
    • Food products such as cereal, protein bars and other healthy foods that appeal to the public
  • 5. Operations of Advertising
    • A contract starts with a client making a proposal to an advertising firm
    • The agency learns of the client’s objective and develops a broad strategy to accomplish a successful campaign
    • Many advertisements include celebrities, yet it can also include ideas of “real people” who have tried out the product
  • 6. Legislation
    • The debate about children’s advertising has prompted legislation over the years
    • Members of congress are trying to limit advertising time on children’s programming by developing bills about educational content of programming
    • They want to set examples on important matters to the children rather than unnecessary advertisements.
  • 7. Industry Position
    • In order to gain the trust of viewers, advertisers need to have effective and honest advertising
    • Parents must take responsibility by monitoring what their children are watching and educate them to be more responsible
    • For example, parents should keep their kids from watching alcohol promoting commercials and other adult contents
  • 8. A Growing Concern
    • Because of unhealthy food commercials, people are becoming fat as they want the food that appeals to them
    • The goal of the advertising companies is to promote the product in the best way, even if it is not the best for you
    • For example, the Kraft brand has limited advertising of some of its less nutritious products like Kool-Aid and Oreos from all sources
  • 9. How Teenagers are Exposed to Advertising
    • “ Buzz and Street Marketing”
    • The companies give the new products to the “cool” kids in the community and they wear or use the product
    • This attracts other kids by word of mouth to now want to buy the product
    • Also, in schools and on the internet, there are little to no websites without advertising on them.
  • 10. Advertising Tricks and Techniques
    • Some companies trick you into believing they offer a better value.
    • Marketers put artwork, fantasy lives, dreams, and certain figures that attract kids to wanting the product.
    • Make products seem like they are the best for their children so that they give into the quilt that they have since some parents are not always around.
    • They want the best product to make their kids happy when they are not at home.
  • 11. Good Advertisements
    • A good advertisement connects the customer with the product
    • A good ad tells the consumers why it is the best thing that is being sold
    • Most good ads use a real scenario to show how the product is used
    • A good advertisement is clear to convey the message to the audience
    • Very presentable and attracts people to the advertisement
  • 12. Bad Advertisements
    • If the advertisement does not produce a sale or get the message out there, it is considered to be a “failure”
    • When the ad does not offer reasons to reach the demands of the audience
    • No one benefits from the message
    • Not very creative or monotone
  • 13.
    • Hope you enjoyed the information we have provided and now have a better understanding of advertisements around you!