1. ADVANCED ANALYTICS:
FRAMEWORKS, PLATFORMS AND
METHODOLOGIES
Dr. Mohan K. Bavirisetty
Chief Scientist
Modern Renaissance

2. Agenda
Introduction
Frameworks
Platforms
Methodologies
There is a better way to do it. Find it. – Thomas Edison

3. “ …the analysis of all kinds of data using
sophisticated quantitative methods (for
example, statistics, descriptive and predictive
data mining, simulation and optimization) to
produce insights that traditional approaches
to business intelligence (BI) — such as query
and reporting — are unlikely to discover."
Advanced Analytics defined ….
Source: Gartner Research, 2015

5. Real-world Use Case

8. Dilbert time

9. Platform Example

10. Platform Example - AeroSpike

11. IBM SPSS Predictive Analytics Suite

12. Advanced Analytics Platform -
EI Extension

13. Platform Example - BlueMix

14. Big Data Humor

15. KDD – Knowledge Discovery in Databases

16. CRISP-DM Overview

17. SEMMA Overview

18. SMAM - Standard Methodology for
Analytical Models

19. SMAM

20. Time
Maturity
Reporting
Prescriptive
Working Toward Mastery
Predictive

21. Gartner Magic Quadrant for 2015

22. References
Analytics 3.0 https://hbr.org/2013/12/analytics-30
Gartner 2015 Evaluation of Advanced Analytics Platforms
http://www.cmswire.com/cms/analytics/gartners-look-at-advanced-analytics-vendors-are-you-using-a-
winner-028310.php
Berkeley Data and Analytics Stack
http://ampcamp.berkeley.edu/wp-content/uploads/2013/02/Berkeley-Data-Analytics-Stack-BDAS-Overview-
Ion-Stoica-Strata-2013.pdf
Apache SAMOA https://samoa.incubator.apache.org/
CRISP-DM https://exde.files.wordpress.com/2009/03/crisp_visualguide.pdf
SEMMA SAS
http://faculty.smu.edu/tfomby/eco5385/data/SPSS/SAS%20_%20SEMMA.pdf
Comparative Study of KDD, SEMMA and CRISP-DM
http://recipp.ipp.pt/bitstream/10400.22/136/1/KDD-CRISP-SEMMA.pdf
SMAM – Standard Methodology for Analytical Models
http://www.kdnuggets.com/2015/08/new-standard-methodology-analytical-models.html
IBM SPSS
http://www-03.ibm.com/software/products/en/category/predictive-analytics
IBM BlueMix Catalog of Services
https://console.ng.bluemix.net/catalog/

23. Additional References
Bandit Algorithms for Website Optimization
http://pdf.th7.cn/down/files/1312/bandit_algorithms_for_website_optimization.pdf
Why Recommendation Engines Are About To Get Much Better
http://www.informationweek.com/big-data/big-data-analytics/why-recommendation-
engines-are-about-to-get-much-better/d/d-id/1111646?page_number=2
Building a Recommender with Apache Mahout on Amazon Elastic MapReduce (EMR)
https://blogs.aws.amazon.com/bigdata/post/Tx1TDK3HHBD4EZL/Building-a-Recommender-
with-Apache-Mahout-on-Amazon-Elastic-MapReduce-EMR
Mahout – Recommendation – Basic Tutorial
http://www.tutorialspoint.com/mahout/mahout_recommendation.htm
Is there a Netflix style recommendation engine for new content
http://www.quora.com/Is-there-a-Netflix-style-recommendation-engine-for-news-content
Personalized News Recommendation Based on Click Behavior (Google News Recommendation
example)
http://cs.northwestern.edu/~jli156/IUI224-liu.pdf
A Contextual-Bandit Approach to Personalized News Article Recommendation
http://research.microsoft.com/apps/pubs/?id=178904

24. QUESTIONS?