Using Social Media to Engage & Inspire
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Using Social Media to Engage & Inspire

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Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.

Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.

Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.

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  • Did you do a press release in the past?Much more personal than a press release

Using Social Media to Engage & Inspire Using Social Media to Engage & Inspire Presentation Transcript

  • CORPORATEPHILANTHROPYINSTITUTEUSING SOCIAL MEDIA TO INSPIRE ANDENGAGE
  • WHERE ARE YOU? How effective is your company at telling the story of your charitable work via social media?
  • WHERE ARE YOU? How skilled do you feel at using social media in your job?
  • STARTING POINT
  • LISTENING
  • LISTENINGOne way interaction
  • LISTENINGYes, I can hear you now.
  • BROADCAST
  • BROADCASTPersonal, timely stories
  • BROADCASTGive stories the focus theydeserve
  • ERODING BARRIERS
  • ERODING BARRIERSCreate sense of communityin your company
  • ERODING BARRIERSDo more than make grants tocreate change
  • WHAT’S THE FUTURE?
  • VISUAL
  • BE WHERE PEOPLEARE
  • BE WHERE PEOPLEAREBlogging on social networksinstead of a blog
  • SOCIAL CURATION &CROWD SOURCING
  • MEET YOUR PANEL Fidelma McGinn Jane Broom Vice President The Seattle Foundation Director WA State Community Affairs Microsoft
  • MICROSOFT
  • MICROSOFT
  • MICROSOFT
  • MICROSOFT
  • THE SEATTLEFOUNDATION
  • THE SEATTLEFOUNDATION
  • THE SEATTLEFOUNDATION
  • THE SEATTLEFOUNDATION