Using Social Media to Engage & Inspire

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Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.

Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.

Published in: Business, Technology
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  • Did you do a press release in the past?Much more personal than a press release
  • Using Social Media to Engage & Inspire

    1. 1. CORPORATEPHILANTHROPYINSTITUTEUSING SOCIAL MEDIA TO INSPIRE ANDENGAGE
    2. 2. WHERE ARE YOU? How effective is your company at telling the story of your charitable work via social media?
    3. 3. WHERE ARE YOU? How skilled do you feel at using social media in your job?
    4. 4. STARTING POINT
    5. 5. LISTENING
    6. 6. LISTENINGOne way interaction
    7. 7. LISTENINGYes, I can hear you now.
    8. 8. BROADCAST
    9. 9. BROADCASTPersonal, timely stories
    10. 10. BROADCASTGive stories the focus theydeserve
    11. 11. ERODING BARRIERS
    12. 12. ERODING BARRIERSCreate sense of communityin your company
    13. 13. ERODING BARRIERSDo more than make grants tocreate change
    14. 14. WHAT’S THE FUTURE?
    15. 15. VISUAL
    16. 16. BE WHERE PEOPLEARE
    17. 17. BE WHERE PEOPLEAREBlogging on social networksinstead of a blog
    18. 18. SOCIAL CURATION &CROWD SOURCING
    19. 19. MEET YOUR PANEL Fidelma McGinn Jane Broom Vice President The Seattle Foundation Director WA State Community Affairs Microsoft
    20. 20. MICROSOFT
    21. 21. MICROSOFT
    22. 22. MICROSOFT
    23. 23. MICROSOFT
    24. 24. THE SEATTLEFOUNDATION
    25. 25. THE SEATTLEFOUNDATION
    26. 26. THE SEATTLEFOUNDATION
    27. 27. THE SEATTLEFOUNDATION

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