Using Social Media to Engage & Inspire

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Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well. …

Overview of social media's unique hallmarks & examples of philanthropic foundations that are using it well.

Presented at Philanthropy Northwest'a Corporate Philanthropy Institute.

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  • Did you do a press release in the past?Much more personal than a press release

Transcript

  • 1. CORPORATEPHILANTHROPYINSTITUTEUSING SOCIAL MEDIA TO INSPIRE ANDENGAGE
  • 2. WHERE ARE YOU? How effective is your company at telling the story of your charitable work via social media?
  • 3. WHERE ARE YOU? How skilled do you feel at using social media in your job?
  • 4. STARTING POINT
  • 5. LISTENING
  • 6. LISTENINGOne way interaction
  • 7. LISTENINGYes, I can hear you now.
  • 8. BROADCAST
  • 9. BROADCASTPersonal, timely stories
  • 10. BROADCASTGive stories the focus theydeserve
  • 11. ERODING BARRIERS
  • 12. ERODING BARRIERSCreate sense of communityin your company
  • 13. ERODING BARRIERSDo more than make grants tocreate change
  • 14. WHAT’S THE FUTURE?
  • 15. VISUAL
  • 16. BE WHERE PEOPLEARE
  • 17. BE WHERE PEOPLEAREBlogging on social networksinstead of a blog
  • 18. SOCIAL CURATION &CROWD SOURCING
  • 19. MEET YOUR PANEL Fidelma McGinn Jane Broom Vice President The Seattle Foundation Director WA State Community Affairs Microsoft
  • 20. MICROSOFT
  • 21. MICROSOFT
  • 22. MICROSOFT
  • 23. MICROSOFT
  • 24. THE SEATTLEFOUNDATION
  • 25. THE SEATTLEFOUNDATION
  • 26. THE SEATTLEFOUNDATION
  • 27. THE SEATTLEFOUNDATION