1. Section B Model Answers

2. Mark Scheme

3. Model paper 1
• Question:
Evaluate the role of digital technologies in the
marketing and consumption of products in the
media area you have studied.

4. Model 1

5. Model 1

6. Model 1

7. (model 1) Marks
EAA
EG
T
TOTAL
_____/20
______/20
______/20
_____/50
level
mark
____ / 50 = ______%
WWW
_______% = ___________ (subgrade)
EBI

8. (model 1) Marks
EAA
EG
T
TOTAL
12/20
10/20
6/10
28/50
level
mark
28 / 50 = 56%
56% = D2 (subgrade)
WWW
EBI

9. Model 2

10. Model 2

11. Model 2

12. Model 2

13. (model 2) Marks
EAA
EG
T
TOTAL
_____/20
______/20
______/20
_____/50
level
mark
____ / 50 = ______%
WWW
_______% = ___________ (subgrade)
EBI

14. Model 3

15. Model 3

16. Model 3

17. Model 3

18. Model 3

19. (model 3) Marks
EAA
EG
T
TOTAL
_____/20
______/20
______/20
_____/50
level
mark
____ / 50 = ______%
WWW
_______% = ___________ (subgrade)
EBI

20. Model 4

21. Model 4

22. Model 4

23. Model 4

24. Model 4

25. (model 4) Marks
EAA
EG
T
TOTAL
_____/20
______/20
______/20
_____/50
level
mark
____ / 50 = ______%
WWW
_______% = ___________ (subgrade)
EBI