Pinkberry
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Pinkberry Presentation Transcript

  • 1. Chile In Janet Zhang Lance Kawamoto John Watkins Daniel Endrei Joyce Zhang Zhang & Zhang
  • 2. agenda
    • introduction to Pinkberry
    • introduction to Chile
    • chile and ice cream
    • environmental sectors
    • culture scan
    • company structure
    • recruitment and selection
    • training
    • motivation management
    • social responsibility and sustainability
  • 3. company history First store opened in West Hollywood - January 2005 Shelly Hwang & Young Lee Frozen yogurt business 72 stores (59 California, 13 New York) using a franchise model
  • 4. Product: Competitors Why go global and why Chile? “ Crack Pink
    • Yogurt Flavor: Original, Green Tea, Pomegranate, and Coffee
    • Yogurt Size: Small (5 US fl oz (150 ml)), Medium (8 US fl oz (240ml)), and Large (13 US fl oz (380ml))
    • Other Products: Shaved Ice - with fresh fruit or green tea and two types of smoothies
    • Fruit toppings (cut fresh on-site): strawberry, raspberry, blueberry, blackberry, banana kiwi, mango and pineapple
    • Dry toppings: almonds, carob chips, chestnuts (new topping), chocolate chips, Cocoa Pebbles, Fruity Pebbles, coconut, mochi (rice cakes), yogurt chips, cookies ‘n cream, granola, and Cap’n Crunch
    • Seasonal flavors: pomegranate seeds and lychee
    berry Young people, health and organic food Consumers customers and products ” Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others
  • 5. customers and products Product:
    • Yogurt Flavor: Original, Green Tea, Pomegranate, and Coffee
    • Yogurt Size: Small (5 US fl oz (150 ml)), Medium (8 US fl oz (240ml)), and Large (13 US fl oz (380ml))
    • Other Products: Shaved Ice - with fresh fruit or green tea and two types of smoothies
    • Fruit toppings (cut fresh on-site): strawberry, raspberry, blueberry, blackberry, banana kiwi, mango and pineapple
    • Dry toppings: almonds, carob chips, chestnuts (new topping), chocolate chips, Cocoa Pebbles, Fruity Pebbles, coconut, mochi (rice cakes), yogurt chips, cookies ‘n cream, granola, and Cap’n Crunch
    • Seasonal flavors: pomegranate seeds and lychee
  • 6. Competitors customers and products Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others
  • 7. customers and products Why go global and why Chile?
  • 8. background on Chile mapucho rule Conquered by Spaniards in 16th Century strongest economic growth in South America 1/3 worlds copper production 16.5 million population chile south america
  • 9. ice cream and Chile # per capita consumption of ice cream in 1 Latin America World
  • 10. ice cream and Chile 1 # 0 per capita consumption of ice cream in World
  • 11. 6 liters per person each year ice cream and Chile
  • 12. 16 $ per month ice cream and Chile
  • 13. 26% 44% ice cream and Chile
  • 14. bringing it to market in Chile Pinkberry design local touch local art message boards local meetups keep flavors simple and local Neapolitan and Eskimo flavors - favorites in Chile Universidad Adolfo Ibanez Pepperdine’s partner school location
  • 15. environmental sectors physical environment economic conditions market financial resources human resources raw materials industry political socio- demographic legal regulatory cultural technology
  • 16. culture scan U.S. business culture chile business culture free will
    • believe can control environment.
    • dominant
    • subjugated. feel that things just happen. feel like they can’t control their environment
    • higher uncertainty avoidance. security in job is very important.
    time
    • attention is paid to the present
    • people do many things at once. multi-taskers
    • priorities are set for the now. focus on success right away. short-term focused
    • punctuality is important
    • attention is paid to the present. focus on now - not traditional. not focused on indigenous past - relate more to European identity
    • less multi-tasking
    • priorities are set for the now
    • time is more relaxed
    sources of truth
    • scientific test, law, trial/error.
    • rely on successful people, experts, what you know is important
    • emphasis on context, rules and regulations
    universalism origins of truth universalism origins of truth
    • status and title are very important status in society. who you know and upbringing
    • rules and regulations very important. very bureaucratic
  • 17. culture scan - cont. human nature U.S. business culture chile business culture
    • overall see people as good natured
    • believe people can change with hard work and dedication
    • more open to strangers. make friends quickly
    • takes a long time to make friends. less open to fast friendship groups are formed early and last throughout life.
    • believe people can’t change
    • reserved, especially compared to rest of Latin America
    • more group focused
    work relationships
    • focus on the individual
    • high power distance. “chain of command
    • achievement oriented. quick to act to try to make things happen
    • specific culture. more straight to the point. okay to do business with strangers
    • more of an impersonal work culture. separation between work and personal life
    • more collectivistic. Decisions are made in groups. Nobody wants to accept responsibility.
    • high power distance. Hierarchy is very important. Title is important. Very democratic.
    • less quick to act. more ascription oriented.
    • more of a diffuse culture. not okay to overly criticize someone else. less straight to the point.
    • open about talking about personal relationships.
  • 18. culture scan - cont. purpose of work U.S. business culture chile business culture
    • becoming. While pay and security are very important, other rewards such as doing what you like and recognition are also very important.
    • masculinity dominates
    • doing. Pay and security are very important. Title is important. other attributes not as important
    • masculinity dominates
    communication
    • low context. Very direct with language and to the point.
    • fast communication is expected.
    • more neutral. Business is business, not personal
    • higher context. Less direct with communication. Not appropriate to directly criticize.
    • slower communication
    • more emotionally focused. Longer work days which have a lot of time for getting to know one another and visiting
  • 19. company structure formal - USA
  • 20. company structure formal - chile in formal - chile
  • 21. hired independently by each franchise recruitment and selection usa recruited from competitors or job seeking site senior manager & general manager “ team members” have a good attitude and smile recruitment selection local job seeking site pinkberry HQ in stores selecting the best people that have related experience related store managing and training experience have a good attitude and smile
  • 22. chile recruitment and selection part-time student employees “ team members” chilean HQ and stores have a good attitude and smile recruitment selection general manager recruited near our strategic location of the University Alfonso Ibanez hire trusted MBA and university students recognize quality hire locally local job seeking site in stores selecting the best people that have related experience have a good attitude and smile
  • 23. training U.S. Marketing U.S. Store operations Chile Franchise Manager Chile Team member
  • 24. training theory X Y theory
  • 25. motivation management Autonomy Authority VS
  • 26. motivation management Experience Pedigree VS
  • 27. motivation management Social Impersonal VS
  • 28. socially responsibility and sustainability fair treatment of employees quality suppliers development of employees
  • 29. questions?