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Chile In Janet Zhang Lance Kawamoto John Watkins Daniel Endrei Joyce Zhang Zhang & Zhang
agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
company history First store opened in West Hollywood -  January 2005 Shelly Hwang & Young Lee Frozen yogurt business 72 stores (59 California, 13 New York) using a franchise model
Product: Competitors Why go global and why Chile? “ Crack Pink ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],berry Young people, health and organic food Consumers customers and products ” Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others
customers and products Product: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competitors customers and products Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others
customers and products Why go global and why Chile?
background on Chile mapucho rule Conquered by Spaniards in 16th Century strongest economic growth in South America 1/3 worlds copper production 16.5 million population chile south america
ice cream and Chile # per capita consumption of ice cream in 1 Latin America World
ice cream and Chile 1 # 0 per capita consumption of ice cream in World
6 liters per person each year ice cream and Chile
16 $ per month ice cream and Chile
26% 44% ice cream and Chile
bringing it to market in Chile Pinkberry design local touch local art message boards local meetups keep flavors simple and local Neapolitan and Eskimo flavors - favorites in Chile Universidad Adolfo Ibanez Pepperdine’s partner school location
environmental sectors physical  environment economic conditions market financial  resources human  resources raw materials industry political socio- demographic legal regulatory cultural technology
culture scan U.S. business culture chile business culture free will ,[object Object],[object Object],[object Object],[object Object],time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],sources of truth ,[object Object],[object Object],[object Object],universalism origins of truth universalism origins of truth ,[object Object],[object Object]
culture scan - cont. human nature U.S. business culture chile business culture ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],work relationships ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
culture scan - cont. purpose of work U.S. business culture chile business culture ,[object Object],[object Object],[object Object],[object Object],communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
company structure formal - USA
company structure formal - chile in formal - chile
hired independently by each franchise recruitment and selection usa recruited from competitors or job seeking site senior manager & general manager  “ team members” have a good attitude and smile recruitment selection local job seeking site pinkberry HQ in stores selecting the best people that have related experience related store managing and training experience have a good attitude and smile
chile recruitment and selection part-time student employees “ team members” chilean HQ and stores have a good attitude and smile recruitment selection general manager  recruited near our strategic location of the University Alfonso Ibanez hire trusted MBA and university students recognize quality hire locally local job seeking site in stores selecting the best people that have related experience have a good attitude and smile
training U.S. Marketing U.S. Store operations Chile Franchise Manager  Chile Team member
training theory X Y theory
motivation management Autonomy Authority VS
motivation management Experience Pedigree VS
motivation management Social Impersonal VS
socially responsibility and sustainability fair treatment of employees quality suppliers development of employees
questions?

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Pinkberry

  • 1. Chile In Janet Zhang Lance Kawamoto John Watkins Daniel Endrei Joyce Zhang Zhang & Zhang
  • 2.
  • 3. company history First store opened in West Hollywood - January 2005 Shelly Hwang & Young Lee Frozen yogurt business 72 stores (59 California, 13 New York) using a franchise model
  • 4.
  • 5.
  • 6. Competitors customers and products Swirls, Kiwiberri, Berri Good, Yogurt Cravings, Cielo, and many others
  • 7. customers and products Why go global and why Chile?
  • 8. background on Chile mapucho rule Conquered by Spaniards in 16th Century strongest economic growth in South America 1/3 worlds copper production 16.5 million population chile south america
  • 9. ice cream and Chile # per capita consumption of ice cream in 1 Latin America World
  • 10. ice cream and Chile 1 # 0 per capita consumption of ice cream in World
  • 11. 6 liters per person each year ice cream and Chile
  • 12. 16 $ per month ice cream and Chile
  • 13. 26% 44% ice cream and Chile
  • 14. bringing it to market in Chile Pinkberry design local touch local art message boards local meetups keep flavors simple and local Neapolitan and Eskimo flavors - favorites in Chile Universidad Adolfo Ibanez Pepperdine’s partner school location
  • 15. environmental sectors physical environment economic conditions market financial resources human resources raw materials industry political socio- demographic legal regulatory cultural technology
  • 16.
  • 17.
  • 18.
  • 20. company structure formal - chile in formal - chile
  • 21. hired independently by each franchise recruitment and selection usa recruited from competitors or job seeking site senior manager & general manager “ team members” have a good attitude and smile recruitment selection local job seeking site pinkberry HQ in stores selecting the best people that have related experience related store managing and training experience have a good attitude and smile
  • 22. chile recruitment and selection part-time student employees “ team members” chilean HQ and stores have a good attitude and smile recruitment selection general manager recruited near our strategic location of the University Alfonso Ibanez hire trusted MBA and university students recognize quality hire locally local job seeking site in stores selecting the best people that have related experience have a good attitude and smile
  • 23. training U.S. Marketing U.S. Store operations Chile Franchise Manager Chile Team member
  • 24. training theory X Y theory
  • 28. socially responsibility and sustainability fair treatment of employees quality suppliers development of employees