Small Town Rules Canada

1. www.BarryMoltz.com

12. It’s just like a small town…

13. When…
• Every customer can talk to every other
customer
• Customers listen more to each other than
to advertising
• It takes multiple jobs to support a family
• People band together in communities
• People want to buy local

20. Overcoming Disaster

21. @SmallTownRules

24. @SmallTownRules

25. Always Going Up?

26. Take a long term perspective

28. @SmallTownRules

30. Spend your creativity first

32. @SmallTownRules

33. Diversify to reduce risk

36. Containerized shipping smashed
geographic advantage

37. @SmallTownRules

38. (CC) by mezzoblue

39. Rural Outsourcing

41. @SmallTownRules

42. Communication with customers is 2-way

45. @SmallTownRules

47. Big Brands Now Get It

50. Stay small while building big

52. @SmallTownRules

53. The local movement is big

54. Build local engagement

56. 7 Small Town Rules

57. • Be Friendly
• Eat Together
• Celebrate Anything!
• Get Involved in the Community
• Watch out for your Neighbors
How to act like a small town business:How to act like a small town business:

58. @barrymoltz
www.smalltownrules.com