Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Revenue and financing models for ecological farmers


Published on

Marieke Karssen, workshop Akker naar Bos congress

Published in: Food
  • Be the first to comment

  • Be the first to like this

Revenue and financing models for ecological farmers

  1. 1. Revenue and financing models Marieke Karssen November 27 2015
  2. 2. •  Entrepeneur since 1988 •  Busy with HTML/online since 1994 •  Burned out in 2001 •  Gardening ever since •  And spending more and more of my dayjob in the green and green sector. •  And, I want more of that. Who am I?
  3. 3. •  About creating wealth for planet and people. •  About farmers claiming more of the food dollar. •  About being creative. •  About becoming/being free (from banks, boring dayjobs etc). •  About earning an income. •  And I guess we all want more of that. What is the afternoon about?
  4. 4. •  Some inspirational models for revenue and financing, including your and Mark’s reaction to it. •  Working in groups working out the Mirror Forest/ Spiegelbos case. •  After presenting these we collect the best ideas of this day and week to share with the whole group. The programme
  5. 5. •  Annual crops are much work, have a lot of input, do a lot of ecological damage, etc etc •  But… they are easy to harvest, •  And easy to sell •  and it is also easy to calculate your living from it (and banks like that). Farming the traditional way
  6. 6. •  Ecological farming is better for the soil and ecology, just because it is not one harvest. •  That’s great for your income because you do no longer depend on one harvest. •  But, those smaller and diverse harvests are more work to sell. •  And it is also up front more difficult to calculate how much you will earn (and banks don’t like that) Farming the new way
  7. 7. •  If we truly want the new way, we have to tackle the wealth issue •  Let take a look at some ways to market your produce. Let’s become creative
  8. 8. •  Very often selling to local / farmshops is the first step. •  In some regions shops work together successfully Local shops
  9. 9. •  More and more research shows that being in nature has major health benefits for people. •  Never forget: health the largest public expenditure. Local governments and insurance companies are very open for good ideas. Mixing with care
  10. 10. •  Ecodiversity and recreation for the people are very well fundable. Both cities and nature organisations want to work with farmers. •  There is a lot of boundaries to be taken though. Nature & recreation
  11. 11. •  And offer companies some work-space in nature or on your place. •  Create experiences for busy work people. Get really creative
  12. 12. •  The new shop are online The new shop comes to the client in stead of the other way around •  The new shop is more about service than about produce •  Meal boxes are very popular •  This is no longer niche but already a prize fighter market The new shops
  13. 13. The collectives •  Online offers complete new ways of organizing… practically everything. •  Amateurs can compete with restaurants •  Or hotels of even with you! •  But, you can also team up with the amateur!
  14. 14. The local currencies •  If something like that is happening in your region.. Say YES •  If it might happen.. Help it along, local currencies are always good for polyculture farms.
  15. 15. The cooperations •  Yes, it is an old concept •  But online gives it new wings and, new forms
  16. 16. To summarize •  Polyculture farming is very much about connecting with people (audience, care, customers, investers, city…) •  Use the scale possibilities of online… or be used. •  If you are looking for investments, crowdfunding brings you both money and fans.
  17. 17. Let’s make a plan •  Let’s make a plan for the Spiegelbos •  Bring it from the -50k towards the… 3 million in 15 minutes and 20 steps. •  Create groups with different colours.