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Revenue and financing models for ecological farmers

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Marieke Karssen, workshop Akker naar Bos congress

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Revenue and financing models for ecological farmers

  1. 1. Revenue and financing models Marieke Karssen November 27 2015
  2. 2. •  Entrepeneur since 1988 •  Busy with HTML/online since 1994 •  Burned out in 2001 •  Gardening ever since •  And spending more and more of my dayjob in the green and green sector. •  And, I want more of that. Who am I?
  3. 3. •  About creating wealth for planet and people. •  About farmers claiming more of the food dollar. •  About being creative. •  About becoming/being free (from banks, boring dayjobs etc). •  About earning an income. •  And I guess we all want more of that. What is the afternoon about?
  4. 4. •  Some inspirational models for revenue and financing, including your and Mark’s reaction to it. •  Working in groups working out the Mirror Forest/ Spiegelbos case. •  After presenting these we collect the best ideas of this day and week to share with the whole group. The programme
  5. 5. •  Annual crops are much work, have a lot of input, do a lot of ecological damage, etc etc •  But… they are easy to harvest, •  And easy to sell •  and it is also easy to calculate your living from it (and banks like that). Farming the traditional way
  6. 6. •  Ecological farming is better for the soil and ecology, just because it is not one harvest. •  That’s great for your income because you do no longer depend on one harvest. •  But, those smaller and diverse harvests are more work to sell. •  And it is also up front more difficult to calculate how much you will earn (and banks don’t like that) Farming the new way
  7. 7. •  If we truly want the new way, we have to tackle the wealth issue •  Let take a look at some ways to market your produce. Let’s become creative
  8. 8. •  Very often selling to local / farmshops is the first step. •  In some regions shops work together successfully Local shops
  9. 9. •  More and more research shows that being in nature has major health benefits for people. •  Never forget: health the largest public expenditure. Local governments and insurance companies are very open for good ideas. Mixing with care
  10. 10. •  Ecodiversity and recreation for the people are very well fundable. Both cities and nature organisations want to work with farmers. •  There is a lot of boundaries to be taken though. Nature & recreation
  11. 11. •  And offer companies some work-space in nature or on your place. •  Create experiences for busy work people. Get really creative
  12. 12. •  The new shop are online The new shop comes to the client in stead of the other way around •  The new shop is more about service than about produce •  Meal boxes are very popular •  This is no longer niche but already a prize fighter market The new shops
  13. 13. The collectives •  Online offers complete new ways of organizing… practically everything. •  Amateurs can compete with restaurants •  Or hotels of even with you! •  But, you can also team up with the amateur!
  14. 14. The local currencies •  If something like that is happening in your region.. Say YES •  If it might happen.. Help it along, local currencies are always good for polyculture farms.
  15. 15. The cooperations •  Yes, it is an old concept •  But online gives it new wings and, new forms
  16. 16. To summarize •  Polyculture farming is very much about connecting with people (audience, care, customers, investers, city…) •  Use the scale possibilities of online… or be used. •  If you are looking for investments, crowdfunding brings you both money and fans.
  17. 17. Let’s make a plan •  Let’s make a plan for the Spiegelbos •  Bring it from the -50k towards the… 3 million in 15 minutes and 20 steps. •  Create groups with different colours.

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