Budget? What Budget? One Person Social Media Marketing with ZERO Budget Leslie McLellan @ lesliemclellanwww.JustASmallTownGirl.u s #BWELA
Social Media is like Winning the Lottery When done correctly, not taking any shortcuts…It can be like to you!
Fall of 2008• Economy was tanking• Chamber losing businesses• Lost EVERY sponsor for our events.• Advertising vs. Events…• Only option was Social Media
Spring of 2009• First Tweets at Lake Arrowhead Film Festival• Event lived on 3 weeks after it was over
Summer 2009Antique & Classic Wooden Boat Show Summer Concert Series Used Events to Spread the Word
May 2010• We proved Social Media ROI!• Great publicity for Lake Arrowhead!!
County Grant statistics based on bed tax collected • 2008 $133,062.00 • 2009 $133,717.00 • 2010 $131,808.00
The Take-Away from this• talk… When used wisely, social media WILL make the difference for those with small budgets.• You might not change the world, but you WILL change and help your community and businesses.• For those with small budgets, social media is just like winning the lottery!If I can do this as Just a Small Town Girl… SO CAN YOU!!
Thank You So Much For Attending! Leslie’s Contact Info: (I’d love to connect with you!) • www.JustASmallTownGirl.us • www.LakeArrowhead.net • @lesliemclellan