Responsive design is essential. Pages should be optimized for scrolling on mobile and use superwide images, videos and page layouts inspired by magazines and TV. Very short video clips will be popular and hero images will replace slider images. Parallax effects and fixed headers will mature. Text will have huge fonts and pages will use many filters and blur effects. Colors will remain simple and muted while designs adopt flat, minimal styles. Sidebars and long-form text will disappear from microsites. Navigation will be replaced by small toolbar icons and transitions will create excitement. Grids and masonry designs will dominate but new layouts will emerge, like flexible grids. Animated particles and very large displays will become more common.