Social Media Marketing in the wine industry

Don’t Judge a Wine by its Cover Using New Media In Traditional Market Michal Geva [email_address] +972.523.530.507

Traditional Power Groups
Strong Distributors (19 th century)
Ranking Systems - vineyards/chateaux (19 th – 20 th century)
Opinion Leaders -Robert parker,
Wine spectator (late 20 th )

Robert Parker - Wine Critic

Wine Spectator – Magazine

Anyone can be an opinion leader

Wine Social Network

Stormhoek Winery South Africa

“ Wine is a social lubricant” gapingvoid : Hugh MacLeod

Broad Customer Connection

Social Network Marketing
A new and different story that the supermarket
buyers and the importers wanted to hear.
Telling the story made the sales process easier.
With easier sales, the curve was raised .

Bonny Doon Vineyard Randall Graham

Wacky Labels The Flying Saucer

Screwcaps vs Cork
http://www.youtube.com/watch?v=RSlmjxQkJRE
Randall Graham

Château Smith Haut Lafitte Bordeaux wine, Pessac-Léognan appellation

Traditional marketing beats Tradition Vinexpo

Bottom-up buzz
Power Groups influencers
Web 2.0 influencers
Social marketing for social lubricant
Hilarious humor creates buzz
Traditional marketing beats Tradition
www.gapingvoid.com - Hugh MacLeod

Hugh MacLeod Thank You Michal Geva [email_address] Does social media fits every winery? Will Robet Parker be out of business? Will distributors take advantage of social media? How successful can wine social network be?

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Social Media Marketing in the wine industry

by Michal Geva on Feb 18, 2009

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Social Media Marketing in the wine industry — Presentation Transcript