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Social Media Marketing in the wine industry
 

Social Media Marketing in the wine industry

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How to use social media in traditional market like wine. Including real world case studies of how unknown wineries beat the famous wine critics.

How to use social media in traditional market like wine. Including real world case studies of how unknown wineries beat the famous wine critics.

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    Social Media Marketing in the wine industry Social Media Marketing in the wine industry Presentation Transcript

    • Don’t Judge a Wine by its Cover Using New Media In Traditional Market Michal Geva [email_address] +972.523.530.507
    • Traditional Power Groups
      • Strong Distributors (19 th century)
      • Ranking Systems - vineyards/chateaux (19 th – 20 th century)
      • Opinion Leaders -Robert parker,
      • Wine spectator (late 20 th )
    • Robert Parker - Wine Critic
    • Wine Spectator – Magazine
    • Anyone can be an opinion leader
    • Wine Social Network
    • Stormhoek Winery South Africa
    • “ Wine is a social lubricant” gapingvoid : Hugh MacLeod
    • Broad Customer Connection
    • Social Network Marketing
      • A new and different story that the supermarket
      • buyers and the importers wanted to hear.
      • Telling the story made the sales process easier.
      • With easier sales, the curve was raised .
    • Using
    • Bonny Doon Vineyard Randall Graham
    • Wacky Labels The Flying Saucer
    • Screwcaps vs Cork
      • http://www.youtube.com/watch?v=RSlmjxQkJRE
      Randall Graham
    • Château Smith Haut Lafitte Bordeaux wine, Pessac-Léognan appellation
    • Traditional marketing beats Tradition Vinexpo
    • Bottom-up buzz
      • Power Groups influencers
      • Web 2.0 influencers
      • Social marketing for social lubricant
      • Hilarious humor creates buzz
      • Traditional marketing beats Tradition
      www.gapingvoid.com - Hugh MacLeod
    • Hugh MacLeod Thank You Michal Geva [email_address] Does social media fits every winery? Will Robet Parker be out of business? Will distributors take advantage of social media? How successful can wine social network be?