Dela Quist Alchemy Worx Sexy Email Event
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This document discusses ways to optimize email creative and structure. It examines case studies on how images affect click-through rates. It also explores optimizing emails for whether images are on or off, and encouraging image downloads. The document suggests emails can be optimized for both image-on and image-off viewers. Additional elements like pre-headers, navigation bars, and snippets are discussed.
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Dela Quist Alchemy Worx Sexy Email Event
- 1. Twitter hashtag: #sexyemail 3 december 2009
- 2. © Dela Quist: CEO Alchemy Worx © How to be relevant and get your timing right
- 3. 3 ©
- 4. 4 Email Creative - Art or Kraft? ©
- 5. 5 Which creative is sexier? ©
- 6. 6 Case study - the effect of images on clicks 29.29% ©
- 7. 7 Case study - the effect of images on clicks 33.45% ©
- 8. 8 Case study - the effect of images on clicks 0.80% ©
- 9. 9 The problem with images ©
- 10. 10 Optimised for images off ©
- 11. 11 Optimised for images off ©
- 12. 12 Optimised for images off Products and services that are not reliant on visuals Emails where content is the value proposition Newsletters B2B Optimised to encourage image downloading ©
- 13. 13 Optimised to encourage image download ©
- 14. 14 Optimised to encourage image download ©
- 15. 15 Optimised to encourage image download Products and services that are highly visual Brand building B2C Building Desire Price indifference ©
- 16. 16 Optimised for both ©
- 17. 17 Optimised for both ©
- 18. 18 Optimised for both Products and services that are quite visual Retailers with many product lines to promote Groceries Price sensitive products and discounting ©
- 19. 19 It’s about more than the message ©
- 20. 20 ©
- 21. Email Pre Headers None Standard ©
- 22. Email Pre Headers Creative copy Newsletter contents ©
- 23. Pre-Header – Alternate Links & sharing ©
- 24. 24 What else can we be creative with? ©
- 26. Snippets Link to hosted version Opt in Offer Branding ©
- 27. Playing with the structure http://stylecampaign.com/blog/blogmails/horizontal/horizontal-game.htm ©
- 28. Don’t forget this works too! ©
- 29. 29 Additional Resources Email-Worx: Weekly newsletter for email marketers Archive Subscribe Articles and blog posts by Dela Quist What to do about inactive subscribers Maximising ROI without overmailing – how to determine the right send frequency for your email campaigns Lies, Damn Lies and Statistics relating to Email The Nudge Effect in Email Marketing ©