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DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

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DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme. Presentation sponsored by Alchemy Worx.

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DMA client benchmark report 2012 is outsourcing key to scaling up you remail marketing programme

  1. 1. Are marketers maximising the ROI inthis channel and could outsourcingbe the key to scaling up your emailmarketing programme?Dela Quist, chief executive officer, Alchemy Worx #dmaemail
  2. 2. Dela Quist: CEO Alchemy Worx
  3. 3. How Good Do We think We Are?
  4. 4. What Is Holding Us Back?
  5. 5. How Happy Are We With Our Efforts?
  6. 6. With Very Little Marketing Resource
  7. 7. Bread & Butter Programs Work
  8. 8. ROI Is For The Show (But Numbers Are For The Dough)•A 100g potato with skinhas 535 mcg of potassium• % of potassium in theskin is about 7%• % of potassium in theskin is about 0.39%• The skin has a muchhigher % of potassium.• But there is actually morepotassium in the flesh –391 mcg in the potato v144 mcg in the skin Sourced from the Silverpop blog
  9. 9. The Basics Still Driving Revenue
  10. 10. Life Cycle Marketing Programmes Deliver Too
  11. 11. End Of The Fear?
  12. 12. A Look To The Futurehttp://www.youtube.com/watch?v=EC5sbdvnvQM&feature=youtu.be

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