This is the presentation of Pieter Wuyts of 8Seconds at the EMMA-nl Sexy email event about emailmarketing desing & testing

1. Twitter hashtag: #sexyemail 3 december 2009

2. Real Time Multivariate testing and
optimization of email campaigns

3. How Real time Multivariate testing works
Time difference between sending the email and viewing
the images
1. Receive email 2. Download images

4. How Real time Multivariate testing works

5. How Real time Multivariate testing works

6. Lessons example
1 we’ve learned.

7. Case study
Telecomoperator
TELL A FRIEND
Approx. 140.000 addresses
Goal: Convince a friend
Which present will maximize the
effectiveness of the campaign?

8. Case Study 1
+ 51 %
6258 Unique views to determine winner
70825 Remaining viewers only saw winning prize

9. Lessons learned and case studies

10. Lessons the products
Show we’ve learned.

11. Show the products
+ 29 %
30
+ 58 %

12. Tell them what they will get
Lessons we’ve learned.

13. Tell them what they will get
+ 230 %
Visit our website Click here to see the online demo
+ 72 %
+ 44 %

14. Tell them what they will get
Lessons we’ve learned.
But don’t be too pushy

15. Don’t be too pushy
+ 301 %
35% OFF View the exclusive
Enter the Sale Now! collection for sale now
+ 72 %
+ 420 %

16. Don’t be too pushy
blank
+ 830 %

17. Lessonsugly colours
Use we’ve learned.

18. Colours matter
+ 23 %
Discover all promotions
+ 30 % Discover all promotions

19. Lessons we’ve learned.
Start testing

20. Contact
Lessons we’ve learned.
Pieter Wuyts - Account Director
email: pieter@8seconds.net - mobile: +32 479 98 95 19