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Critical Factors in  re ~ Defining your  Brand Strategy [email_address] 805.901.4638 @michaelnewhouse
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Brand Strategy?  The most miss-defined and miss-understood business term   ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Clear  Brand  Strategy ,[object Object],[object Object],[object Object],[object Object]
Why have a  Brand Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brand Strategy in the New World New world is the global financial climate and explosion of social sharing.
Your brand is being  d efined,  d efended and  d eveloped right now!  Are you part of the  Branding Process ?
CF #1 Measure current  Brand Strategy   ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Most Valuable US Retail Brands 2010 *Interbrand report ,[object Object],[object Object]
CF #2 Review (or develop) your  Competitive Positioning   ,[object Object]
Competitive Positioning  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CF #3 Determine Brand Strategy Goals  ,[object Object],[object Object],[object Object],[object Object]
" When you sit, sit. When you stand, stand. Whatever you do, don't wobble ." Zen proverb. ( Mission ) Critical Factors for  Branding
CF #4 Develop Brand Strategy (Mantra) ,[object Object],[object Object],[object Object],[object Object]
B rand  S trategy  M antra ,[object Object],[object Object],[object Object],[object Object]
Engage your  B rand  S trategy   “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”.  Abraham Lincoln The next step is to implement your Brand Strategy with Marketing Tools that are In-line with your strategy.

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Critical Factors in Defining Your Brand Strategy

  • 1. Critical Factors in re ~ Defining your Brand Strategy [email_address] 805.901.4638 @michaelnewhouse
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Brand Strategy in the New World New world is the global financial climate and explosion of social sharing.
  • 7. Your brand is being d efined, d efended and d eveloped right now! Are you part of the Branding Process ?
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13. " When you sit, sit. When you stand, stand. Whatever you do, don't wobble ." Zen proverb. ( Mission ) Critical Factors for Branding
  • 14.
  • 15.
  • 16. Engage your B rand S trategy “Give me six hours to chop down a tree and I will spend the first four sharpening the axe”. Abraham Lincoln The next step is to implement your Brand Strategy with Marketing Tools that are In-line with your strategy.