This is the keynote presentation from the January 11, 2012 Entertainment Networking Society meeting, created by Mic Madison.

1. Blogging Basics
Entertainment Networking Society
January 11, 2012

4. Beginning to Blog

5. Beginning to Blog
• Determine why you are blogging.

6. Beginning to Blog
• Determine why you are blogging.
• 4 reasons why a website exists to aid a
business:

7. Beginning to Blog
• Determine why you are blogging.
• 4 reasons why a website exists to aid a
business:
• To build a brand

8. Beginning to Blog
• Determine why you are blogging.
• 4 reasons why a website exists to aid a
business:
• To build a brand
• Generate Leads

9. Beginning to Blog
• Determine why you are blogging.
• 4 reasons why a website exists to aid a
business:
• To build a brand
• Generate Leads
• Generate direct sales

10. Beginning to Blog
• Determine why you are blogging.
• 4 reasons why a website exists to aid a
business:
• To build a brand
• Generate Leads
• Generate direct sales
• Generate advertising revenue

11. Beginning to Blog

12. Beginning to Blog
• Define what success looks like.

13. Beginning to Blog
• Define what success looks like.
• If your goal is branding, what awareness
studies will you do?

14. Beginning to Blog
• Define what success looks like.
• If your goal is branding, what awareness
studies will you do?
• If your goal is ad revenue, how much do you
hope to make?

15. Beginning to Blog
• Define what success looks like.
• If your goal is branding, what awareness
studies will you do?
• If your goal is ad revenue, how much do you
hope to make?
• How many readers and page views do you
need?

16. Beginning to Blog
• Define what success looks like.
• If your goal is branding, what awareness
studies will you do?
• If your goal is ad revenue, how much do you
hope to make?
• How many readers and page views do you
need?
• For lead generation, how many phone calls
or emails do you want to get from your blog?

17. Blogging Basics

18. Blogging Basics
• Determine the concept of your blog.

19. Blogging Basics
• Determine the concept of your blog.
• Choose a niche, something you are
interested in.

20. Blogging Basics
• Determine the concept of your blog.
• Choose a niche, something you are
interested in.
• Will you have enough content?

21. 8 tips for Social Blogging

22. 8 tips for Social Blogging
• Position yourself as an expert.

23. 8 tips for Social Blogging
• Position yourself as an expert.
• Share experiences & information.

24. 8 tips for Social Blogging
• Position yourself as an expert.
• Share experiences & information.
• Keep it fresh & mix it up.

25. 8 tips for Social Blogging
• Position yourself as an expert.
• Share experiences & information.
• Keep it fresh & mix it up.
• Encourage interaction and feedback.

26. 8 tips for Social Blogging
• Position yourself as an expert.
• Share experiences & information.
• Keep it fresh & mix it up.
• Encourage interaction and feedback.
• Use schedulers and update apps.

27. 8 tips for Social Blogging
• Position yourself as an expert.
• Share experiences & information.
• Keep it fresh & mix it up.
• Encourage interaction and feedback.
• Use schedulers and update apps.
• Make your blog the central hub.

28. 8 tips for Social Blogging
• Position yourself as an expert.
• Share experiences & information.
• Keep it fresh & mix it up.
• Encourage interaction and feedback.
• Use schedulers and update apps.
• Make your blog the central hub.
• Link back to your website.

29. 8 tips for Social Blogging
• Position yourself as an expert.
• Share experiences & information.
• Keep it fresh & mix it up.
• Encourage interaction and feedback.
• Use schedulers and update apps.
• Make your blog the central hub.
• Link back to your website.
• Use a personal touch.

30. Social Blogging

31. Social Blogging
• Increases sales & grows business by:

32. Social Blogging
• Increases sales & grows business by:
• Increasing visibility

33. Social Blogging
• Increases sales & grows business by:
• Increasing visibility
• Improving search engine results

34. Social Blogging
• Increases sales & grows business by:
• Increasing visibility
• Improving search engine results
• Driving traffic to companies website

35. Social Blogging
• Increases sales & grows business by:
• Increasing visibility
• Improving search engine results
• Driving traffic to companies website
• Continual text, pictures, audio and/or
video updates add value to your blog
posts.

36. 90% of bloggers use some sort of
multimedia on their site.

37. Marketing your Blog

38. Marketing your Blog
• Countless ways to market your blog, but the
key is that you actually do it.

39. Marketing your Blog
• Countless ways to market your blog, but the
key is that you actually do it.
• Basically you are trying to find ways to
establish both creditability & visibility for
your content.

40. Marketing your Blog
• Countless ways to market your blog, but the
key is that you actually do it.
• Basically you are trying to find ways to
establish both creditability & visibility for
your content.
• People have to know your blog exists & is
useful.

41. Marketing your Blog
• Countless ways to market your blog, but the
key is that you actually do it.
• Basically you are trying to find ways to
establish both creditability & visibility for
your content.
• People have to know your blog exists & is
useful.
• You have to remind them that it exists as
often as possible and in a non-annoying way.

42. Marketing your Blog

43. Marketing your Blog
• Blog marketing can be broken down
into 2 categories:

44. Marketing your Blog
• Blog marketing can be broken down
into 2 categories:
• Getting new readers

45. Marketing your Blog
• Blog marketing can be broken down
into 2 categories:
• Getting new readers
• Building loyalty amongst your
existing readers.

46. Blogging Basics

47. Blogging Basics
• Monitor your traffic & analyze your
success.

48. Blogging Basics
• Monitor your traffic & analyze your
success.
• Establish a process (weekly, monthly
or quarterly) to assess your blog’s
success and failures with a keen eye
on what’s driving each.

49. Blogging Basics
• Monitor your traffic & analyze your
success.
• Establish a process (weekly, monthly
or quarterly) to assess your blog’s
success and failures with a keen eye
on what’s driving each.
• Are you getting a lot of traffic from a
particular place? Boost your presence
there.

50. Blogging for Bucks

51. Blogging for Bucks
• Monetize your blog.

52. Blogging for Bucks
• Monetize your blog.
• 72% of bloggers have not monetized
their blog.

53. Blogging for Bucks
• Monetize your blog.
• 72% of bloggers have not monetized
their blog.
• Only 4% derive their primary source
of income from their blog.

54. Blogging for Bucks
• Monetize your blog.
• 72% of bloggers have not monetized
their blog.
• Only 4% derive their primary source
of income from their blog.
• The median annual revenue for the
bloggers who do have advertising was
$200.

55. Blogging for Bucks

56. Blogging for Bucks
• 50% of respondents earn less than
$200 per year from their blogs.

57. Blogging for Bucks
• 50% of respondents earn less than
$200 per year from their blogs.
• The top 10% of bloggers earn an
average of $19,000 annually.

58. Blogging for Bucks
• 50% of respondents earn less than
$200 per year from their blogs.
• The top 10% of bloggers earn an
average of $19,000 annually.
• The top 1% earn $200,000 or more.

59. Blogging for Bucks

60. Blogging for Bucks
• The average annual income was
$75,000 for those who had 100,000 or
more unique visitors per month (some
had more than one million visitors per
month).

61. Blogging for Bucks
• The average annual income was
$75,000 for those who had 100,000 or
more unique visitors per month (some
had more than one million visitors per
month).
• This should provide some grounding
on what to expect from monetizing a
blog both in terms of dollars & traffic
thresholds.