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ENS Blogging

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This is the keynote presentation from the January 11, 2012 Entertainment Networking Society meeting, created by Mic Madison.

This is the keynote presentation from the January 11, 2012 Entertainment Networking Society meeting, created by Mic Madison.

Published in: Education, Technology, Business

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  • Transcript

    • 1. Blogging BasicsEntertainment Networking Society January 11, 2012
    • 2. Beginning to Blog
    • 3. Beginning to Blog• Determine why you are blogging.
    • 4. Beginning to Blog• Determine why you are blogging. • 4 reasons why a website exists to aid a business:
    • 5. Beginning to Blog• Determine why you are blogging. • 4 reasons why a website exists to aid a business: • To build a brand
    • 6. Beginning to Blog• Determine why you are blogging. • 4 reasons why a website exists to aid a business: • To build a brand • Generate Leads
    • 7. Beginning to Blog• Determine why you are blogging. • 4 reasons why a website exists to aid a business: • To build a brand • Generate Leads • Generate direct sales
    • 8. Beginning to Blog• Determine why you are blogging. • 4 reasons why a website exists to aid a business: • To build a brand • Generate Leads • Generate direct sales • Generate advertising revenue
    • 9. Beginning to Blog
    • 10. Beginning to Blog• Define what success looks like.
    • 11. Beginning to Blog• Define what success looks like.• If your goal is branding, what awareness studies will you do?
    • 12. Beginning to Blog• Define what success looks like.• If your goal is branding, what awareness studies will you do?• If your goal is ad revenue, how much do you hope to make?
    • 13. Beginning to Blog• Define what success looks like.• If your goal is branding, what awareness studies will you do?• If your goal is ad revenue, how much do you hope to make?• How many readers and page views do you need?
    • 14. Beginning to Blog• Define what success looks like.• If your goal is branding, what awareness studies will you do?• If your goal is ad revenue, how much do you hope to make?• How many readers and page views do you need?• For lead generation, how many phone calls or emails do you want to get from your blog?
    • 15. Blogging Basics
    • 16. Blogging Basics• Determine the concept of your blog.
    • 17. Blogging Basics• Determine the concept of your blog.• Choose a niche, something you are interested in.
    • 18. Blogging Basics• Determine the concept of your blog.• Choose a niche, something you are interested in.• Will you have enough content?
    • 19. 8 tips for Social Blogging
    • 20. 8 tips for Social Blogging• Position yourself as an expert.
    • 21. 8 tips for Social Blogging• Position yourself as an expert.• Share experiences & information.
    • 22. 8 tips for Social Blogging• Position yourself as an expert.• Share experiences & information.• Keep it fresh & mix it up.
    • 23. 8 tips for Social Blogging• Position yourself as an expert.• Share experiences & information.• Keep it fresh & mix it up.• Encourage interaction and feedback.
    • 24. 8 tips for Social Blogging• Position yourself as an expert.• Share experiences & information.• Keep it fresh & mix it up.• Encourage interaction and feedback.• Use schedulers and update apps.
    • 25. 8 tips for Social Blogging• Position yourself as an expert.• Share experiences & information.• Keep it fresh & mix it up.• Encourage interaction and feedback.• Use schedulers and update apps.• Make your blog the central hub.
    • 26. 8 tips for Social Blogging• Position yourself as an expert.• Share experiences & information.• Keep it fresh & mix it up.• Encourage interaction and feedback.• Use schedulers and update apps.• Make your blog the central hub.• Link back to your website.
    • 27. 8 tips for Social Blogging• Position yourself as an expert.• Share experiences & information.• Keep it fresh & mix it up.• Encourage interaction and feedback.• Use schedulers and update apps.• Make your blog the central hub.• Link back to your website.• Use a personal touch.
    • 28. Social Blogging
    • 29. Social Blogging• Increases sales & grows business by:
    • 30. Social Blogging• Increases sales & grows business by: • Increasing visibility
    • 31. Social Blogging• Increases sales & grows business by: • Increasing visibility • Improving search engine results
    • 32. Social Blogging• Increases sales & grows business by: • Increasing visibility • Improving search engine results • Driving traffic to companies website
    • 33. Social Blogging• Increases sales & grows business by: • Increasing visibility • Improving search engine results • Driving traffic to companies website• Continual text, pictures, audio and/or video updates add value to your blog posts.
    • 34. 90% of bloggers use some sort of multimedia on their site.
    • 35. Marketing your Blog
    • 36. Marketing your Blog• Countless ways to market your blog, but the key is that you actually do it.
    • 37. Marketing your Blog• Countless ways to market your blog, but the key is that you actually do it.• Basically you are trying to find ways to establish both creditability & visibility for your content.
    • 38. Marketing your Blog• Countless ways to market your blog, but the key is that you actually do it.• Basically you are trying to find ways to establish both creditability & visibility for your content.• People have to know your blog exists & is useful.
    • 39. Marketing your Blog• Countless ways to market your blog, but the key is that you actually do it.• Basically you are trying to find ways to establish both creditability & visibility for your content.• People have to know your blog exists & is useful.• You have to remind them that it exists as often as possible and in a non-annoying way.
    • 40. Marketing your Blog
    • 41. Marketing your Blog• Blog marketing can be broken down into 2 categories:
    • 42. Marketing your Blog• Blog marketing can be broken down into 2 categories: • Getting new readers
    • 43. Marketing your Blog• Blog marketing can be broken down into 2 categories: • Getting new readers • Building loyalty amongst your existing readers.
    • 44. Blogging Basics
    • 45. Blogging Basics• Monitor your traffic & analyze your success.
    • 46. Blogging Basics• Monitor your traffic & analyze your success.• Establish a process (weekly, monthly or quarterly) to assess your blog’s success and failures with a keen eye on what’s driving each.
    • 47. Blogging Basics• Monitor your traffic & analyze your success.• Establish a process (weekly, monthly or quarterly) to assess your blog’s success and failures with a keen eye on what’s driving each.• Are you getting a lot of traffic from a particular place? Boost your presence there.
    • 48. Blogging for Bucks
    • 49. Blogging for Bucks• Monetize your blog.
    • 50. Blogging for Bucks• Monetize your blog.• 72% of bloggers have not monetized their blog.
    • 51. Blogging for Bucks• Monetize your blog.• 72% of bloggers have not monetized their blog.• Only 4% derive their primary source of income from their blog.
    • 52. Blogging for Bucks• Monetize your blog.• 72% of bloggers have not monetized their blog.• Only 4% derive their primary source of income from their blog.• The median annual revenue for the bloggers who do have advertising was $200.
    • 53. Blogging for Bucks
    • 54. Blogging for Bucks• 50% of respondents earn less than $200 per year from their blogs.
    • 55. Blogging for Bucks• 50% of respondents earn less than $200 per year from their blogs.• The top 10% of bloggers earn an average of $19,000 annually.
    • 56. Blogging for Bucks• 50% of respondents earn less than $200 per year from their blogs.• The top 10% of bloggers earn an average of $19,000 annually.• The top 1% earn $200,000 or more.
    • 57. Blogging for Bucks
    • 58. Blogging for Bucks• The average annual income was $75,000 for those who had 100,000 or more unique visitors per month (some had more than one million visitors per month).
    • 59. Blogging for Bucks• The average annual income was $75,000 for those who had 100,000 or more unique visitors per month (some had more than one million visitors per month).• This should provide some grounding on what to expect from monetizing a blog both in terms of dollars & traffic thresholds.