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SCVA September 18, 2008

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Tanya Zumach

Metropolitan Group's Tanya Zumach's presentation on Interactive Media and Social Networking to the Salem Convention and Visitors Association Marketing Exchange Luncheon.

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Online Return on Investment: Making Interactive Media and Social Networking Work for You Tanya Zumach, Senior Director, Metropolitan Group SCVA Marketing Exchange Luncheon September 18, 2008
Facebook Twitter Flickr MySpace Blog RSS digg del.icio.us Podcasts LinkedIn Chat Second Life
Credit: xkcd.com
Old New
Corporate Grassroots
78% Trust the recommendations of other consumers Neilsen “Trust in Advertising” Report, October 2007
Producer Consumer
Social Media Wave 3 Universal McCann Social Media Trend Survey, March 2008
Expert Collective
 
Control Transparency
 
Types of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Basic Idea ,[object Object],[object Object],[object Object],[object Object]
 
 
A Case Study
 
“ We’re just two regular guys who love grilling and football on Sunday afternoons, eating until we can’t get off the couch and of course, the taste of great bacon. And it’s our dream to make everything taste like bacon.”
2,073 members 142 photos 107 messages 138 wall posts
1217 friends 148 comments
123 videos 16,752 views (highest)
1,773 photos
439,000 links Top 3 results 344,000 images
“ Other than the Internet, this is the best invention since the beginning of the Industrial Revolution. Bacon Salt is the real deal.” “ When you put Bacon Salt on mashed potatoes, they try to eat themselves.” “ Epoch shattering invention.” “ My savior has arrived... And its name is BACON SALT”
Bacon Salt: Why it Works ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Where to Start?
Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Web Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Email ,[object Object],[object Object],[object Object],* Pew Internet & American Life Project, 2008
Search ,[object Object],[object Object],[object Object],[object Object],[object Object],* Pew Internet & American Life Project, 2008
 
Ask Yourself ,[object Object],[object Object],[object Object],[object Object],[object Object]
Listen ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Participate ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Invite ,[object Object],[object Object],[object Object],[object Object],[object Object]
Takeaways ,[object Object],[object Object],[object Object],[object Object]
Citations and Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Editor's Notes

  1. How many have websites? How many of you are in charge of online marketing? How many have Online stores? An Email list that you keep active? A search engine strategy? How many have personal social networking pages, like Facebook or LinkedIn? How many have ventured into social networking for your business?