The decade that was tells us everything about what lies ahead for integrated communications.

1. YEARS OF PR,
MARKETING &
SOCIAL MEDIA
EVOLUTION10The decade that was
tells us everything about what lies ahead
#Metis10

2. Want to know where
PR and marketing
are headed in the future?
Take a brief look back at the past.

3. In just 10 years, we’ve seen rapid evolution in:
SEO
JOURNALISM
INBOUND,
CONTENT AND
SOCIAL MEDIA
MARKETING
THE NATURE
OF INFLUENCE
BUILDING

4. As we enter our second decade
in business, we’re looking back at the
past 10 years and how they’ve shaped
the ways companies build influence
now – and in the future.
2005 2015

5. Google Analytics launches.
PR measurement changes forever.
‘05
By 2012, “Over 10 million marketers and
websites globally use(d) Google Analytics
to measure the effectiveness of their online
presence in real time.” (Marketing Land)
2005

6. TechCrunch breaks the story of
Google’s acquisition of YouTube.
New, online-only media proves it has
chops against its traditional press
competitors, and the guest blog
becomes the new op-ed.
‘05 ‘06
2006

7. Facebook introduces business pages.
Brands – including B2Bs – start
engaging with customers on social
and embrace new ways of getting
found online.
2007
‘05 ‘06 ‘07

8. The economy tanks, and newsrooms take a big hit.
Succeeding in media relations now means working with
reporters who are generalists rather than specialists, and
feeding publications’ hunger for contributed content.
‘05 ‘06
2008
‘07 ‘08
“The number of full-time U.S. daily newspaper journalists has plunged to
36,700, according to the American Society of News Editors, down from
around 55,000 before the 2008 economic downturn and the acceleration of
an industry-wide print advertising and circulation decline.”
(Capital Magazine)

9. Adobe launches CMO.com to cover
the digital marketing industry. Other
brands become publishers, too,
and the owned/earned/paid media
convergence is underway.
2009
‘05 ‘06 ‘07 ‘08 ‘09

10. Pinterest and Instagram launch, and
the world gets a lot more visual.
PR and marketing without image-
heavy storytelling?
We can’t even imagine that today.
‘05 ‘06
2010
‘07 ‘08 ‘09 ‘10

11. Arab Spring protestors organize, communicate and
raise global awareness through Twitter and Facebook.
The power of mobile, social and citizen journalism can
no longer be ignored, as Twitter cements its role as an
always-on hub for breaking news.
2011
‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11
“…Combined tablet and smartphone shipments eclipsed those of desktops
and notebooks for the first time, according to a recent report by Mary Meeker,
partner at Kleiner Perkins Caufield & Byers.”
(Mashable)

12. HubSpot’s INBOUND conference
attracts 2500+ registrants. Strategic
PR practice begins blending
inbound strategies and tactics to
grab bigger ROI.
‘05 ‘06
2012
‘07 ‘08 ‘09 ‘10 ‘11 ‘12

13. During a Super Bowl blackout, Oreo sends out its “You
can still dunk in the dark” tweet. Real-time engagement
becomes the norm, and authentic moments start to
matter more than slick campaigns.
2013
‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13
“In a 2014 study by eMarketer, researchers estimate Twitter
will grow by 5% to 10% year over year until 2018 when
24.2% of Internet users will be on the platform.”
(Social Media Examiner)

14. LinkedIn opens publishing rights
to all users. There’s no longer any
excuse for failing to succeed in
thought leadership.
‘05 ‘06
2014
‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14

15. Integrated PR comes of age, and real agents
of influence offer it all:
• Media, analyst and influencer relations
• Social media marketing
• Publishing and content marketing
• Thought leadership and mindshare
2015
‘05 ‘06 ‘07 ‘08 ‘09 ‘10 ‘11 ‘12 ‘13 ‘14 ‘15

16. In the past 10 years, we’ve
seen massive changes in PR,
marketing and journalism. The
best in the business thrive in the
face of change.
Want to be a part of a team at the forefront of
these changes?
JOIN US