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Using linked in groups for business by presentation process


LinkedIn Provides a large network of professionals. This presentation shows how business users can take advantage of the LinkedIn Groups to generate leads for business.

LinkedIn Provides a large network of professionals. This presentation shows how business users can take advantage of the LinkedIn Groups to generate leads for business.

Published in Business , Technology
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  • 1. Using LinkedIn Groups for business
  • 2. LinkedIn has many advantages for a business user…
  • 3. $
    Helps you reach other professionals. It is not just about staying in touch with friends or sharing personal thoughts
    1. Large professional network
    100 million members in March 2011*
  • 4. 2. Appears High in search rankings
    If people are looking for you, they will find your LinkedIn profile at the top of the search page
  • 5. 3. Active group discussions on a range of topics
  • 6. Groups help to showcase and ADD to your knowledge
    Learn from thought-provoking questions
    Give and get insightful answers with group discussions
  • 7. But, its not just enough to join LinkedIn and set up a profile
    Here is how you can make it work for you…
  • 8. Getting the most out of LinkedIn groups
    1. Set up professional profile
    2. Join appropriate groups
    3. Participate and Network
  • 9. 1. Set up a professional profile
    Your profile description
    “Short introduction about you”
    Makes the interaction personal.
    A professional photo gets better response.
    This is what other LinkedIn members see first when they search for your profile or visit your profile.
  • 10. Additionally…
    Ask for and display recommendations
    Add URL of your blog/ company in profile
    Add your Slideshare , Twitter Links
    Post a status update. The latest one is shown against your profile.
  • 11. 2. Join Appropriate Groups
    Search for a Group
    Or Create Your Own
    Some groups are open. You can join them immediately. Others need approval of the owner and it may take a couple of days
  • 12. Some points to note:
    Point 1
    Point 3
    Point 2
    Point 4
    Read some discussions and check if they are in line with your business
    Join a few groups for the topics related to your business
    Evaluate groups by date of last discussion and number of members
    Stay active in 1 group for each topic of interest. Drop the rest.
  • 13. 3. Participate in discussions
    Answer questions in discussions to share your knowledge.
    Track responses with the automatic email updates.
  • 14. Stay away from attacking a person’s beliefs. Don’t get involved in off-topic discussions. I have seen discussions in a group die after an open fight between 2 members.
  • 15. Askquestions and initiate discussions.
    If your question is selected as Manager’s Choice, your question is highlighted and sent as part of email updates for the group.
  • 16. Share links (occasionally) to…
    Your Blog or Articles
    Your Presentations or Videos
    Events or seminars
    Other appropriate resources
  • 17. ‘Add’ active members with whom you interact as contacts and accept invites.‘Follow’ people whose discussions are insightful. You will receive emails when they post in the group.
  • 18. What this leads to…
    Get Queries
    Pitch services
    Potential customers are found in these forums. They may add you as a contact or contact you through In-mail
    You get to network with professionals in your industry or area and find business opportunities
    People looking for a service may post on the groups. You get to pitch your service directly to those who need it
  • 19. P.S. Some other tools to promote your business on LinkedIn:
    Set up company profile so people can follow updates
    Answer questions and be tagged as an expert
    Announce and share your events
    Run targeted ads (like Google AdWords)
    Disclaimer: LinkedIn and its logo are either registered trademarks or trademarks of Linkedin in the United States and/or other countries. All thoughts are of the author and not subscribed to or endorsed by Linkedin in any way
  • 20. This presentation was made with…
    Concepts from here…
    Visual Presentations eBook:
    Moving from text based slides to simple and powerful diagrams in 3 easy steps
    Diagrams from here…
    Mega PowerPoint® Diagram Pack:
    301 unique PowerPoint diagram templates for business users. Fully editable and animated.
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