Applying sciences to meetings & events

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How to "produce" meetings that fully engage attendees?Apply Sciences! Meeting Support Institute has launched its new project Applying Science to Meetings and Events – we’re now at the stage of …

How to "produce" meetings that fully engage attendees?Apply Sciences! Meeting Support Institute has launched its new project Applying Science to Meetings and Events – we’re now at the stage of collecting research supporting meeting objectives: learning, networking and motivation. Next step will be a the publication of a book with many practical tools that Meeting Professionals can smoothly apply…we will talk about this and much more at the FRESH Conference, 13-15 January in Copenhagen. Register now www.thefreshconference.com

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  • 1.   APPLYING  SCIENCES  TO   MEETINGS  &  EVENTS           LEARNING  |  NETWORKING  |  MOTIVATION  PROJECT  LEADER:    Dominika  Fudala,  a  graduate  student  of  Social  Sciences  at  Copenhagen  Business  School    TUTOR:    Maarten  Vanneste,  CMM              ©  Meeting  Support  Institute                          
  • 2.  ©  Meeting  Support  Institute                          PUBLISHER:  Meeting  Support  Institute,  Turnhout  (Belgium)  TARGET  READERS  Our   target   readers   are   Meeting   Professionals   interested   in   improving   the   content   side   and   the   effectiveness   of  meetings  &  events.    PROJECT  OUTLINE  Meetings  are  changing,  are  you?  Everyday  hundreds  of    inventions  see  the  light  of  day…  Obviously  not  all  of  them  can   be   applied   to   Meeting   Industry,   but   surprisingly   many   of   them   can   help   to   accomplish   meetings’   objectives:  leaning,  networking  and  motivation!      MSI   wants   to   help   you   with   the   information   overload   and   do   the   right  selection   for   you   –   that’s   why   we’ve   started   the   Sciences   Project!   Since  2006   the   MSI   has   collected   the   latest   scientific   discoveries   from   many  sources   including   Science   Daily.   From   the   75.000   articles   publishes   over  those   6   years,   we   have   republished   about   800   in   the   Meeting   Support  Institute  Knowledge  Base  that  have  a  connection  with  meetings;  every  day  we  add  the  new  ones!  (to  stay  updated  don’t  forget  to  register  yourself  for  free  at  www.meetingsupport.org)   A  Meeting  Architecture  Graph    THE  PROCESS   Among  the  latest  discoveries  in  Sciences  (mainly:   Neuroscience,  Neurobiology,  Cognitive  Sciences,   Psychology,  Sociology)  we  choose  some  that  can  be   applied  to  support  meeting  objectives:  learning,   networking,  motivation.  The  next  step  would  be  a   translation  process  –  translating  scientific  research  into   very  practical,  short  articles  collected  in  a  one,  easy-­‐to-­‐ read  book,  for  all  Meeting  Professionals!    This  is  NOT  a  scientific  book,  it  is  a  book  ABOUT  Science.    THE  OUTPUT   • an  easy-­‐to-­‐read  BOOK  including  many  practical  tools  to  be  applied  by  all  Meeting  Professionals,   interested  in  shaping  a  change…  not  a  scientific  book,  but  a  book  about  the  Sciences     •  PRESENTATIONS  that  give  an  overview,  can  be  made  available  to  schools  and  universities  with   degrees  or  courses  for  the  Meeting  Industry   •  in  conducting  this  research  we  also  aim  to  create  a  further  clarity  in  the  fundamental  structure   (TAXONOMY)  around  the  Sciences  for  meetings  and  events.  The  structure  in  the  book  could  also  be  the   fundamental  ‘lay  out’  of  how  we  look  at  the  Sciences  in  meetings  and  events.  That  taxonomy  provides   structure  to  further  development  of  education,  etc.     p    2  
  • 3.  ©  Meeting  Support  Institute                          SPONSORS  The  sponsors  of  this  book  are  part  of  a  unique  project  that  leads  a  future  direction  for  meetings  and  events.  It  embodies  the  next  step  in  the  professionalization  of  the  Meeting  and  event  industry.  It  will  be  an  eye  opener  for  many  and  get  a  lot  of  attention  from  the  meeting  industry  academia  and  media.  We  at  MSI  now  from  recent  research  (Synthetron  on  FRESH,  September  18,2012)  that  a  growing  number  of  meeting  planners  in  corporations  are  interested  in  sciences.    Being  part  of  this  ground-­‐breaking  project  gives  the  sponsor  brand  a  aura  of  innovation,  creativity  and  intelligence.  In  our  communication  we  speak  of  an  ‘educational  grant’  not  a  sponsorship.  TOPICS  To   date,   we   have   close   to   100   topics   just   for   the   Learning   section   alone.   We   think   that   every   topic   will   be   2   to   4  pages  in  the  book  existing  out  of  three  main  parts:   1) the  simplified  and  summarised  description  of  the  experiment,  research  or  investigation  that   was  done   2) The  ‘translation’  into  a  tool  or  application:  answering  the  question:  How  can  I  use  this?     3) References  to  the  source  document     EXAMPLE  TOPIC:  Chunking  -­‐  retrieval  practice  as  an  integral  part  of  a  learning  process  1)   Summarised   Description:  This  will  be  a  short  description  avoiding  difficult  terminology  so  that  it  becomes  a  fun   and   pleasant   read.   It   describes   how   research   was   done,   what   they   found,   with   statistics   or   numbers   when  possible.    The  team  of  7  lead  by  Bobbie  Mixon  at  the  National  Science  Foundation  work  with  268  Student  at  the  Local  University  in  Oshkosh,  California.   They   gave   all   of   16   of   similar   groups   the   same   learning   content.   But   applied   chunking   to   only   half   of   the   groups.  Chunking   is   the   cutting   into   pieces   of   the   information   and   feeding   it   to   the   ‘students’   one   by   one.   The   students   get   time   in  between   those  chunks  to  discuss   it   amongst  each-­‐other.   The   other   half   got   all   the   content  in   one   go   and  were   asked   to  read  the  content  from  the  book.  Both  groups  got  exams  and  the  Chunk-­‐fed  group  got  17%  higher  scores  that  the  control  group.*  2)   Application:  This  is  a  description  of  a  case  where  it  was  used  when  possible,  but  mainly  the  description  of  how  we  believe  we  can  use  this  in  meetings  and  events.  Presentations  can  also  be  chunked,  or  cut  into  sections.  Sometimes  we  ask  speakers  to  provide  us  with  three  learner  outcomes.  These  could  actually  be  the  chunks  or  sections  in  a  presentation.  If  we  tell  our  speakers  this  is  what  we  expect  from  them  they  too  will  have  17%  more  learning.  Every  speaker  needs  to  prepare  3  slides  with  a  discussion  topic  (the  main  learning  point)  and  give  the  audience  5  minutes  time  to  discuss  and  3  minutes  for  group  feedback  and  Q&A:  so  you  end  up  with  3  short  presentations  followed  by  a  discussion  moment.  *  3)  References:  All  topics  on  our  list  refer  to:    1.National  Science  Foundation  (Institution,  the  University  etc.)  2.  http://www.nsf.gov/news/news_summ.jsp?cntn_id=118432&org=NSF&from=news  (URL  source)    3.  Bobbie  Mixon  (contact  person)  4.  bmixon@nsf.gov  (email  of  the  contact  person)    *  For  this  document  the  ‘summarised  description’  and  the  ‘application’  are  not  real.  The  contact  details  in  ‘3)  references’  are  real.   p    3  
  • 4.  ©  Meeting  Support  Institute                          THE  BOOK  STRUCTURE  (Draft  V  0.3)    The  book  is  divided  in  Book  Sections  that  are  divided  in  Chapters  that  are  divided  in  Chapter  sections  that  contain  Topics.    After  preface  there  are  4  main  book  sections  in  the  book;   1. Introduction     2. The  science  behind  Learning   3. The  science  behind  Networking   4. The  science  behind  Motivation  Each  of  these  Book  section  contains  3  to  6  Chapters      EXAMPLE:  section  two:  ‘The  science  behind  learning’  has  5  chapters:   A. EDUCATION   B. THE  LEARNING  BRAIN   C. THE  5  SENSES   D. THE  BODY  IN  BALANCE   E. THE  LEARNING  ENVIRONMENT  In  each  chapter  is  divided  in  chapter  sections  and  each  has  several  topics:      EXAMPLE:    from  the  book  section  ‘The  Science  behind  Learning’  here  is  one  chapter  (D)  with  its  chapter  sections  and  topics:  D.  THE  BODY  IN  BALANCE   1. KEEP  your  BIORHYTHM     1.1 Keeping  biorhythm  on  meeting  schedule     1.2 The  relaxation  room   1.3 Sleep  May  Help  Clear  Brain  For  New  Learning   1.4 Learning  Best  When  You  Rest:  Sleeping  After  Processing  New  Info  Most  Effective   1.5 Why  Sleep  is  Needed  to  Form  Memory   2. KEEP  MOVING     2.1 Link  hands  to  the  brain     2.2 Juggling  increases  brain  power   3. KEEP  SMILING     3.1 Introduce  humor  to  learning  processes   3.2 Learning  through  entertaining   4. KEEP  EATING     4.1 Brain  Friendly  Meeting  Menus     4.2 Brain  Food   4.3 Scientists  learn  how  food  affects  the  brain   4.4 Can  Alcohol  Help  the  Brain  Remember?     4.5 Time  for  a  Coffee  Break?   4.6 Chocolate,  Wine  And  Tea  Improve  Brain  Performance    Contact  Dominika:    +32  1  444  88  31    dominika.fudala@meetingsupport.org                                               p    4