Minter DIAL - THE MYNDSET - Conference Media Aces fevrier 2011

Marketing en 2012 http://www.spotshoppingguide.com/choosing-the-best-binoculars/ Minter Dial The Myndset Company February 8, 2011 minter@themyndset.comSaturday, 12 February 2011

droits réservés media aces -‐ 2011 2011? une petite introduction du contexte... February 8, 2011Saturday, 12 February 2011

droits réservés media aces -‐ 2011 2011 • “Curation” • Groupes et ﬁltres • Social niche • WikiLeaks impact en business • February 8, 2011Saturday, 12 February 2011

droits réservés media aces -‐ 2011 2011 CURATION = L’art de ﬁltrer le bon du mauvais February 8, 2011Saturday, 12 February 2011

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 groupes et ﬁltres

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 social niche http://instagr.am/

social niche droits réservés media aces -‐ 2011 February 8, 2011 http://www.path.com/home.htmlSaturday, 12 February 2011

social niche droits réservés media aces -‐ 2011 February 8, 2011 http://www.apple.com/itunes/ping/Saturday, 12 February 2011

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 social niche

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 social niche LinkedIn for Gen Y

social niche droits réservés media aces -‐ 2011 February 8, 2011 http://www.meilleurcoiffeur.com/Saturday, 12 February 2011

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 social niche

social niche droits réservés media aces -‐ 2011 PoetsandQuants LawPivot for business students Stack Overﬂow for lawyers for techies February 8, 2011 Focus Togetherville for businesses for childrenSaturday, 12 February 2011

droits réservés media aces -‐ 2011 WikiLeaks In this undated ﬁle picture then OHB CEO Berry Smutny, is photographed in front of a model of a satellite in Bremen, northern Germany. (AP Photo/Dapd/ Frank Thomas Koch,File) February 8, 2011 http://www.aftenposten.no/spesial/wikileaksdokumenter/article3985655.eceSaturday, 12 February 2011

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 2011? $75B

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 2011?

Marketing en 2012 • marketing traditionnel droits réservés media aces -‐ 2011 • email • community manager • service à la clientèle • département marketing February 8, 2011Saturday, 12 February 2011

engagement 5E’s droits réservés media aces -‐ 2011 essence échange expérience émotion February 8, 2011Saturday, 12 February 2011

engagement indice de indice d’ indice de resonance inﬂuence partage 5E’s droits réservés media aces -‐ 2011 essence échange indice sémantique indice de retour expérience émotion February 8, 2011Saturday, 12 February 2011

Pour 100 communications écrites 0 20 40 60 80 droits réservés media aces -‐ 2011 2010 2015 February 8, 2011 Email & Poste “New” MediaSaturday, 12 February 2011

Business Intelligence S.E.O. S.E.M. Lead Generation droits réservés media aces -‐ 2011 Locating Community Community Customer Manager Intelligence Content Customer Generation Service Relationship February 8, 2011 email BuildingSaturday, 12 February 2011

Marketing en 2012 cellent ✔ ❏ Ex droits réservés media aces -‐ 2011 ry Good ❏ Ve ❏ Good ❏ Fair ❏ Poor February 8, 2011 http://www.impactfactory.com/uploads/CustomerServPrior2Jn1n.jpgSaturday, 12 February 2011

February 8, 2011 droits réservés media aces -‐ 2011Saturday, 12 February 2011 Marketing en 2012

Exécutif R&D Finance droits réservés media aces -‐ 2011 Juridique Usine Marketing S.I. Distribution Sales Achats February 8, 2011Saturday, 12 February 2011

Écoute Exécutif Gratuit Design Finance R&D droits réservés media aces -‐ 2011 Data / Securité Flexibilité Relation Juridique client Usine Network Proximité S.I. Distribution Relations Humaines Responsable February 8, 2011 Sales AchatsSaturday, 12 February 2011

Conséquences droits réservés media aces -‐ 2011 pour les entreprises, organisations et dirigeants February 8, 2011Saturday, 12 February 2011

Conséquences droits réservés media aces -‐ 2011 1/ La marque doit gagner en pertinence, émotion en interne comme à l’externe February 8, 2011Saturday, 12 February 2011

Conséquences 2/ Le DSI doit droits réservés media aces -‐ 2011 ﬁgurer “upstream” dans la stratégie marketing February 8, 2011Saturday, 12 February 2011

Conséquences 3/ Les Ressources Humaines doivent être engagées dans la droits réservés media aces -‐ 2011 démarche marketing recrutemen t formatio n cult February 8, 2011 ureSaturday, 12 February 2011

themyndset.com minterdial.com minterdial.fr @mdial minter@themyndset.com +33 6 23 65 76 61Saturday, 12 February 2011

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