Marketing in 2012 (Media Aces Feb 2011)
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Marketing in 2012 (Media Aces Feb 2011)
Feb. 12, 2011•0 likes•1,621 views
4 likes
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Presentation delivered at the Media Aces Conference (Feb 7, 2011) on marketing in 2012, with a preview of the key events and concepts for 2011. What are the future trends for marketing and what are the implications for organizations. (slides mostly in French and some English)
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Marketing in 2012 (Media Aces Feb 2011)
- Marketing en 2012 Minter Dial The Myndset Company February 8, 2011 minter@themyndset.com Monday, 13 June 2011
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 2011? une petite introduction du contexte...
- droits réservés media aces -‐ 2011 2011 CURATION = L’art de filtrer le bon du mauvais February 8, 2011 Monday, 13 June 2011
- droits réservés media aces -‐ 2011 2011 • “Curation” • Groupes et filtres • Social niche • WikiLeaks impact en business • February 8, 2011 Monday, 13 June 2011
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 groupes et filtres
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 groupes et filtres
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 groupes et filtres
- droits réservés media aces -‐ 2011 2011 • “Curation” • Groupes et filtres • Social niche • WikiLeaks impact en business • February 8, 2011 Monday, 13 June 2011
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche http://instagr.am/
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche http://www.path.com/home.html
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche http://www.apple.com/itunes/ping/
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche LinkedIn for Gen Y
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche http://www.meilleurcoiffeur.com/
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 social niche
- social niche droits réservés media aces -‐ 2011 PoetsandQuants LawPivot for business students Stack Overflow for lawyers for techies February 8, 2011 Focus Togetherville for businesses for children Monday, 13 June 2011
- droits réservés media aces -‐ 2011 2011 • “Curation” • Groupes et filtres • Social niche • WikiLeaks impact en business • February 8, 2011 Monday, 13 June 2011
- droits réservés media aces -‐ 2011 WikiLeaks In this undated file picture then OHB CEO Berry Smutny, is photographed in front of a model of a satellite in Bremen, northern Germany. (AP Photo/Dapd/ Frank Thomas Koch,File) February 8, 2011 http://www.aftenposten.no/spesial/wikileaksdokumenter/article3985655.ece Monday, 13 June 2011
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 2011? $75B
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 2011?
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 2011?
- Marketing en 2012 • marketing traditionnel droits réservés media aces -‐ 2011 • email • community manager • service à la clientèle • département marketing February 8, 2011 Monday, 13 June 2011
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 essence expérience engagement 5E’s émotion échange
- engagement indice de indice d’ indice de resonance influence partage 5E’s droits réservés media aces -‐ 2011 essence échange indice sémantique indice de retour expérience émotion February 8, 2011 Monday, 13 June 2011
- Marketing en 2012 • marketing traditionnel droits réservés media aces -‐ 2011 • email • community manager • service à la clientèle • département marketing February 8, 2011 Monday, 13 June 2011
- Pour 100 communications écrites 0 20 40 60 80 droits réservés media aces -‐ 2011 2010 2015 February 8, 2011 Email & Poste “New” Media Monday, 13 June 2011
- Marketing en 2012 • marketing traditionnel droits réservés media aces -‐ 2011 • email • community manager • service à la clientèle • département marketing February 8, 2011 Monday, 13 June 2011
- Business Intelligence S.E.O. S.E.M. Lead Generation droits réservés media aces -‐ 2011 Locating Community Community Customer Manager Intelligence Content Customer Generation Service Relationship February 8, 2011 email Building Monday, 13 June 2011
- Marketing en 2012 • marketing traditionnel droits réservés media aces -‐ 2011 • email • community manager • service à la clientèle • département marketing February 8, 2011 Monday, 13 June 2011
- Marketing en 2012 cellent ✔ ❏ Ex droits réservés media aces -‐ 2011 ry Good ❏ Ve ❏ Good ❏ Fair ❏ Poor February 8, 2011 Monday, 13 June 2011
- February 8, 2011 droits réservés media aces -‐ 2011 Monday, 13 June 2011 Marketing en 2012
- Marketing en 2012 • marketing traditionnel droits réservés media aces -‐ 2011 • email • community manager • service à la clientèle • département marketing February 8, 2011 Monday, 13 June 2011
- Exécutif R&D Finance droits réservés media aces -‐ 2011 Juridique Usine Marketing S.I. Distribution Sales Achats February 8, 2011 Monday, 13 June 2011
- Écoute Exécutif Gratuit Design Finance R&D droits réservés media aces -‐ 2011 Data / Securité Flexibilité Relation Juridique client Usine Network Proximité S.I. Distribution Relations Humaines Responsable February 8, 2011 Sales Achats Monday, 13 June 2011
- Conséquences droits réservés media aces -‐ 2011 pour les entreprises, organisations et dirigeants February 8, 2011 Monday, 13 June 2011
- Conséquences droits réservés media aces -‐ 2011 1/ La marque doit gagner en pertinence, émotion en interne comme à l’externe February 8, 2011 Monday, 13 June 2011
- Conséquences 2/ Le DSI doit droits réservés media aces -‐ 2011 figurer “upstream” dans la stratégie marketing February 8, 2011 Monday, 13 June 2011
- Conséquences 3/ Les Ressources Humaines doivent être engagées dans la droits réservés media aces -‐ 2011 démarche marketing recrutemen t formatio n cult February 8, 2011 ure Monday, 13 June 2011
- themyndset.com minterdial.com minterdial.fr @mdial minter@themyndset.com +33 6 23 65 76 61 Monday, 13 June 2011