Arnaud BOURGE - AIR FRANCE - Conference Media Aces 25 Oct. 2012

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Présentation faite par Arnaud BOURGE (AIR FRANCE) chez UBIFRANCE, le 25 octobre 2012

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Arnaud BOURGE - AIR FRANCE - Conference Media Aces 25 Oct. 2012

  1. 1. De l’hyper Global au Local …110/26/2012
  2. 2. 10/26/2012 2
  3. 3. Une communication définie en fonction de différentes attentes…310/26/2012
  4. 4. Une présence multi-plateformes sociales… Globales4 Spécifiques Locales10/26/2012
  5. 5. SOGLOCAL, de l’hyper Global au Local …. One to all One to many One to few One to one510/26/2012
  6. 6. SOGLOCAL, de l’hyper Global au Local …. One to all One to many One to few One to one610/26/2012
  7. 7. SOGLOCAL, de l’hyper Global au Local …. One to all One to many One to few One to one710/26/2012
  8. 8. SOGLOCAL, de l’hyper Global au Local …. One to all One to many One to few One to one810/26/2012
  9. 9. SOGLOCAL, de l’hyper Global au Local …. One to all One to many One to few One to one9 1.Pre travel 2.Travel 3.Post travel KPI’s10/26/2012 • 1 operational team in Wembley (ENG) Acknowledgment • 1 operational team in Montreuil (FRA) • 1 coordination team (CDG) Solution or latest information
  10. 10. 10/26/2012 10

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