McBru Social Media for the Electronics Industry


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McBru Makes the Social Media Connection with Your Electronics Marketplace and Your Marketing

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McBru Social Media for the Electronics Industry

  1. 1. SOCIAL MEDIA McBru Makes the Social Media Connection with Your Marketplace and Your Marketing
  2. 2. SOCIAL MEDIA 360 DISCOVERY Since 2007, McBru has been connecting tech B2B We identify key audiences and create companies with their audiences via social media. From audience profiles, confirm your business objectives, and then identify the marketing blogs and LinkedIn; to Twitter and Facebook; and across and communications infrastructure for YouTube and Slideshare, McBru has innovated techniques your business. that find and build trusted relationships that generate awareness, preference, and engagement. ANALYSIS We determine the optimal social media channels for your key audiences, review your current program vis-à-vis the industry and your competition, and analyze your business needs. Through social media, McBru built important relationships with an industry influencer, who shared her Xilinx experiences with 16,000 RECOMMENDATIONS fans on YouTube. We provide a written overview and presentation of key findings, detailing necessary infrastructure and resource McBru introduced the Social Media 360 into the tech investments, and recommend an optimal B2B industry, a program that fast-tracks clients to strategy and action plan for your social appropriate, sustainable levels of social media activity. media efforts. For companies new to social media, the Social Media 360 builds a solid foundation and long-term goals for socialCOMMUNITY MANAGEMENT media involvement, tailored to the needs and resources RECOMMENDATIONS of each client. Companies that are already active in Optional management and reporting programs integrate social media into your social media find that the service helps bring more focus, existing marketing, communications, and efficiency, and new opportunities to leverage their content PR efforts. and audience connections. 2
  3. 3. McBru also delivers ongoing community management.McBru can launch and manage optimal social mediachannels, develop a pipeline of content activity, and engagewith stakeholders and influencers. For some clients, weconstantly monitor the web and all social channels forrelevant mentions, and then provide the clients a real-time opportunity to engage in the conversations, offeringguidance and message support. Other clients choose tohave us engage on their behalf; either way, we do the heavylifting associated with monitoring and responding, providinga more consistent and robust social media presence thanmost clients have capacity to manage on their own.We also provide detailed monthly reporting and analysis ofsocial media activity, both for accountability and also as a McBru’s social media monitoring uncovered an impromptu contest on Twitter, so our client Xilinx donated the prize, and the winner posted asource of refinement and continuous improvement. In sum: great testimonial video.McBru can help tech B2B companies grow communities,build relationships, and seize opportunities.As a full-service agency, moreover, we are suited toleveraging social media initiatives to amplify the rest ofyour marketing programs better than any boutique socialmedia firm can. 3
  4. 4. Why McBru• McBru began working in tech B2B social media in • In-house creative, writing and design expertise can help 2007, and has been steadily helping companies build you prime your social media programs and maintain a their audiences and reach ever since. At McBru, social steady flow of valuable content. media expertise is not bolted on: it’s been methodically baked in. • In tech B2B, social media is not a numbers game; it’s about the quality of your network, not quantity. Our• Our tech B2B experience and Social Media 360 experienced community management helps you identify process ensures that your social media programs fit and nurture relationships that have an outsized impact your audiences, business objectives, corporate culture on your marketing and sales efforts. and resources. • Like everything we do, our social media programs are• Social media expertise resides in all our staff and planned with metrics in mind; reporting and analysis programs, not some isolated resource. We can amplify yield insight about your social media activities. any and all of your marketing initiatives. For Altium, McBru has nurtured a bench of brand proponents that are happy to engage in discussions on social media on our client’s behalf. 4
  5. 5. Elise F. Burke Director of Marketing and Sales direct: 503.546.1017 mobile: 503.459.7545 www.mcbru.comLET’S START SOMETHING. @mcbru McClenahan-Bruer McClenahan-Bruer McBru McClenahanBruer McBru McClenahanBruer