1. Social Media – Social Marketing
McAllister
Master theand create and build relationships
art, Co
Maureen McAllister
McAllister and Co
www.mcallisterandco.co.uk McAllister and Co 2012

2. SOCIAL MEDIA – the strategy
McAllister
Social media – simple, free and quick tool
and Co
 Reach the right audience (mass and/or niche)
 Keep your audience up to date
 Build relationships
 Send out a message with a call to action
 Direct traffic to your website (and other portals)
 Maintain your profile – highlight your expertise
 Start and maintain a conversation
www.mcallisterandco.co.uk McAllister and Co 2012

3. SOCIAL MEDIA – the strategy
McAllister
and Co
BUT it is not a standalone tool – needs to be part of an overall
strategy.
AND the most important part of social media is …
…. being sociable!
www.mcallisterandco.co.uk McAllister and Co 2012

4. Social media – choices, choices, choices
McAllister Twitter
and Co  Blogs
 Facebook
 Linkedin
Plus, plus, plus Google+, YouTube, Flickr, Foursquare, Pinterest,
Twylah, slideshare … the list is endless and growing
You need to know who you are targeting, what you want to say
to them, how you want to say it, and where they will see and
hear you.
www.mcallisterandco.co.uk McAllister and Co 2012

5. Have a plan, and consider how sociable are you?
McAllister
 Where does this fit with your current work?
and Co
Have a plan – don’t bite off more than you can chew!
 What do you want to say?
Clear messages, fully prepared – to give and receive.
 Who do you want to say it to?
Which channels do your customers use?
 When are you going to say it?
Sending your message when people want to, and can, read
them.
www.mcallisterandco.co.uk McAllister and Co 2012

6. Have a plan, and consider how sociable are you?
McAllister
 Where can you say it?
How many can you manage and where are your consumers
likely to be? and Co
 How often should you do it?
Be regular, but not all at once – time your messages, have
breathing space between your updates, blogs and discussions.
 What do you want customers to do once they have heard
you?
Make sure you have a clear call to action. Be prepared to target
them directly and to respond to them directly – good or bad.
www.mcallisterandco.co.uk McAllister and Co 2012

7. Have a plan, and consider how sociable are you?
McAllister champions
 Make your customers your
The importance and Co
of social media word of mouth.
 Be visible, be relevant and stay on message
Make sure you are part of the place, time and conversation.
 How long can you keep going?
Don’t start out on the social media/marketing route if you can’t
sustain it!
www.mcallisterandco.co.uk McAllister and Co 2012

8. Be sociable, be engaging
McAllister
What is interesting about what you do? And what you offer?
and Co sell it – BE it!
Don’t just
Tell your story, engage others and be interested in other
people’s stories.
If you wouldn’t do it in the real world,
don’t do it virtually!
©http://theoatmeal.com/
www.mcallisterandco.co.uk McAllister and Co 2012

9. Be sociable, not desperate!
McAllister
and Co
©http://theoatmeal.com/
www.mcallisterandco.co.uk McAllister and Co 2012

10. Be sociable, seriously sociable
McAllister
 It’s not a personal facebook page and it’s not a personal
group on Linkedin
and Co
 Don’t spam it – think about what you’d want to read and try
to keep your rants to yourself
 Share your expertise – your presentations and papers
 Set up a group – based on your expertise or interest – invite
others and start debates
 Share media clips, images and topics relevant to your
business
You’re not just sociable, you’re an expert
www.mcallisterandco.co.uk McAllister and Co 2012

11. The professional and social stage and your impact
McAllister
Think about how big your professional stage is on Linkedin:
and Co
Give the performance of your life.
How big is the twitterverse? Make sure your nugget of
information is interesting enough to make an impact.
How many other facebook pages are you competing with?
Make sure yours is engaging and engaged with – what’s not
to like?
www.mcallisterandco.co.uk McAllister and Co 2012

12. Make sure you can manage it ….
McAllister
You need to be able to control it, don’t let it control you!
and Co
www.mcallisterandco.co.uk McAllister and Co 2012

13. …. and don’t bite off more than you can chew ….
McAllister
….. as Cavog the caveman says
‘I tried that with a mammoth
and Co
burger once, and won’t be
caught out again’
Don’t start what you can’t finish
www.mcallisterandco.co.uk McAllister and Co 2012

14. Social Media – Social Marketing
McAllister
and Co
For more information about McAllister and Co, please
 Follow on twitter @mcallisterandco
 Read the blog www.mcallisterandco.wordpress.com
 Like us on facebook www.facebook.com/mcallisterandco
Company profile on Linkedin:
http://www.linkedin.com/company/mcallister-and-co
www.mcallisterandco.co.uk McAllister and Co 2012