Amul product consumer behaviour

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Marketing concepts of Amul India Ltd products on the basis of Perception,Attitude and Values.

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Amul product consumer behaviour

  1. 1. 1)AMUL MASTI DAHI. • Tag line “Yeh bhi koi puchne ki baat hain”.PERCEPTION: • The raising demand for packed, fresh dairy products. • Every Indian must have at least once in their lives been offered Dahi-Shakkar before some important task.ATTITUDE: • Dahi is well known for its nutritive values. • It is used to marinate veg. and non-veg. dishes. • Dahi plays a key role in the Indian diet and in preparation of delicious dishes like Dahi Wada, Dahi BatataPuri, Dahi Rice.VALUES: • Amul Masti Dahi doesnt contain any preservatives. • Amul Masti Dahi is a quality product which gives "value for money". • It’s high on nutrition and taste. • It doesnt contain any preservatives.

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